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Marketing scales handbook: a compilation of multi-item measures

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Bibliographic Details
Main Authors:	Bruner, Gordon C. 1954- (Author), Hensel, Paul J. (Author)
Format:	Book
Language:	English
Published:	Chicago (Ill.) American Marketing Association 1994
Physical Description:	XIV, 1315 S.
ISBN:	0877572518

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MARC


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Record in the Search Index

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indexdate	2024-12-20T14:19:46Z
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physical	XIV, 1315 S.
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publisher	American Marketing Association
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spelling	Bruner, Gordon C. 1954- Verfasser (DE-588)138917523 aut Marketing scales handbook a compilation of multi-item measures Gordon C. Bruner II ; Paul J. Hensel Chicago (Ill.) American Marketing Association 1994 XIV, 1315 S. txt rdacontent n rdamedia nc rdacarrier Hensel, Paul J. Verfasser aut
spellingShingle	Bruner, Gordon C. 1954- Hensel, Paul J. Marketing scales handbook a compilation of multi-item measures
title	Marketing scales handbook a compilation of multi-item measures
title_auth	Marketing scales handbook a compilation of multi-item measures
title_exact_search	Marketing scales handbook a compilation of multi-item measures
title_full	Marketing scales handbook a compilation of multi-item measures Gordon C. Bruner II ; Paul J. Hensel
title_fullStr	Marketing scales handbook a compilation of multi-item measures Gordon C. Bruner II ; Paul J. Hensel
title_full_unstemmed	Marketing scales handbook a compilation of multi-item measures Gordon C. Bruner II ; Paul J. Hensel
title_short	Marketing scales handbook
title_sort	marketing scales handbook a compilation of multi item measures
title_sub	a compilation of multi-item measures
work_keys_str_mv	AT brunergordonc marketingscaleshandbookacompilationofmultiitemmeasures AT henselpaulj marketingscaleshandbookacompilationofmultiitemmeasures

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