Verfügbarkeit: Marketing scales handbook | Technische Universität München

Marketing scales handbook: a compilation of multi-item measures

Gespeichert in:

Bibliographische Detailangaben
Beteiligte Personen:	Bruner, Gordon C. 1954- (VerfasserIn), Hensel, Paul J. (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Chicago (Ill.) American Marketing Association 1994
Umfang:	XIV, 1315 S.
ISBN:	0877572518

Internformat

MARC


LEADER	00000nam a2200000 c 4500
001	BV024988564
003	DE-604
005	00000000000000.0
007	t\|
008	100417s1994 xx i\|\|\| 00\|\|\| eng d
020			\|a 0877572518 \|9 0-87757-251-8
035			\|a (OCoLC)916941599
035			\|a (DE-599)BVBBV024988564
040			\|a DE-604 \|b ger \|e rakwb
041	0		\|a eng
049			\|a DE-11
084			\|a QP 600 \|0 (DE-625)141905: \|2 rvk
100	1		\|a Bruner, Gordon C. \|d 1954- \|e Verfasser \|0 (DE-588)138917523 \|4 aut
245	1	0	\|a Marketing scales handbook \|b a compilation of multi-item measures \|c Gordon C. Bruner II ; Paul J. Hensel
264		1	\|a Chicago (Ill.) \|b American Marketing Association \|c 1994
300			\|a XIV, 1315 S.
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
700	1		\|a Hensel, Paul J. \|e Verfasser \|4 aut
943	1		\|a oai:aleph.bib-bvb.de:BVB01-019654362

Datensatz im Suchindex

_version_	1818969386643357696
any_adam_object
author	Bruner, Gordon C. 1954- Hensel, Paul J.
author_GND	(DE-588)138917523
author_facet	Bruner, Gordon C. 1954- Hensel, Paul J.
author_role	aut aut
author_sort	Bruner, Gordon C. 1954-
author_variant	g c b gc gcb p j h pj pjh
building	Verbundindex
bvnumber	BV024988564
classification_rvk	QP 600
ctrlnum	(OCoLC)916941599 (DE-599)BVBBV024988564
discipline	Wirtschaftswissenschaften
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00886nam a2200277 c 4500</leader><controlfield tag="001">BV024988564</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t\|</controlfield><controlfield tag="008">100417s1994 xx i\|\|\| 00\|\|\| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0877572518</subfield><subfield code="9">0-87757-251-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)916941599</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV024988564</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-11</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Bruner, Gordon C.</subfield><subfield code="d">1954-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)138917523</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing scales handbook</subfield><subfield code="b">a compilation of multi-item measures</subfield><subfield code="c">Gordon C. Bruner II ; Paul J. Hensel</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Chicago (Ill.)</subfield><subfield code="b">American Marketing Association</subfield><subfield code="c">1994</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIV, 1315 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Hensel, Paul J.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-019654362</subfield></datafield></record></collection>
id	DE-604.BV024988564
illustrated	Not Illustrated
indexdate	2024-12-20T14:19:46Z
institution	BVB
isbn	0877572518
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-019654362
oclc_num	916941599
open_access_boolean
owner	DE-11
owner_facet	DE-11
physical	XIV, 1315 S.
publishDate	1994
publishDateSearch	1994
publishDateSort	1994
publisher	American Marketing Association
record_format	marc
spelling	Bruner, Gordon C. 1954- Verfasser (DE-588)138917523 aut Marketing scales handbook a compilation of multi-item measures Gordon C. Bruner II ; Paul J. Hensel Chicago (Ill.) American Marketing Association 1994 XIV, 1315 S. txt rdacontent n rdamedia nc rdacarrier Hensel, Paul J. Verfasser aut
spellingShingle	Bruner, Gordon C. 1954- Hensel, Paul J. Marketing scales handbook a compilation of multi-item measures
title	Marketing scales handbook a compilation of multi-item measures
title_auth	Marketing scales handbook a compilation of multi-item measures
title_exact_search	Marketing scales handbook a compilation of multi-item measures
title_full	Marketing scales handbook a compilation of multi-item measures Gordon C. Bruner II ; Paul J. Hensel
title_fullStr	Marketing scales handbook a compilation of multi-item measures Gordon C. Bruner II ; Paul J. Hensel
title_full_unstemmed	Marketing scales handbook a compilation of multi-item measures Gordon C. Bruner II ; Paul J. Hensel
title_short	Marketing scales handbook
title_sort	marketing scales handbook a compilation of multi item measures
title_sub	a compilation of multi-item measures
work_keys_str_mv	AT brunergordonc marketingscaleshandbookacompilationofmultiitemmeasures AT henselpaulj marketingscaleshandbookacompilationofmultiitemmeasures

Verfügbarkeit

MARC

Datensatz im Suchindex

‌