APA (7th ed.) Citation

Bruner, G. C., & Hensel, P. J. (1994). Marketing scales handbook: A compilation of multi-item measures. American Marketing Association.

Chicago Style (17th ed.) Citation

Bruner, Gordon C., and Paul J. Hensel. Marketing Scales Handbook: A Compilation of Multi-item Measures. Chicago (Ill.): American Marketing Association, 1994.

MLA (9th ed.) Citation

Bruner, Gordon C., and Paul J. Hensel. Marketing Scales Handbook: A Compilation of Multi-item Measures. American Marketing Association, 1994.