Marketing performance assessment:
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Nichtbestimmte Sprache |
| Veröffentlicht: |
Boston, Mass.
Harvard Business School Press
1988
|
| Umfang: | XIV, 202 S. |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV024639847 | ||
| 003 | DE-604 | ||
| 005 | 20090910 | ||
| 007 | t| | ||
| 008 | 940623s1988 xx |||| 00||| und d | ||
| 035 | |a (OCoLC)610805589 | ||
| 035 | |a (DE-599)BVBBV024639847 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | |a und | ||
| 049 | |a DE-83 | ||
| 100 | 1 | |a Bonoma, Thomas V. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing performance assessment |c Thomas V. Bonoma ; Bruce H. Clark |
| 264 | 1 | |a Boston, Mass. |b Harvard Business School Press |c 1988 | |
| 300 | |a XIV, 202 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 700 | 1 | |a Clark, Bruce H. |e Verfasser |4 aut | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-018051808 | |
Datensatz im Suchindex
| _version_ | 1818967516677931008 |
|---|---|
| any_adam_object | |
| author | Bonoma, Thomas V. Clark, Bruce H. |
| author_facet | Bonoma, Thomas V. Clark, Bruce H. |
| author_role | aut aut |
| author_sort | Bonoma, Thomas V. |
| author_variant | t v b tv tvb b h c bh bhc |
| building | Verbundindex |
| bvnumber | BV024639847 |
| ctrlnum | (OCoLC)610805589 (DE-599)BVBBV024639847 |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00736nam a2200253 c 4500</leader><controlfield tag="001">BV024639847</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20090910 </controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">940623s1988 xx |||| 00||| und d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)610805589</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV024639847</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">und</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-83</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Bonoma, Thomas V.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing performance assessment</subfield><subfield code="c">Thomas V. Bonoma ; Bruce H. Clark</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Boston, Mass.</subfield><subfield code="b">Harvard Business School Press</subfield><subfield code="c">1988</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIV, 202 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Clark, Bruce H.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-018051808</subfield></datafield></record></collection> |
| id | DE-604.BV024639847 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T13:50:02Z |
| institution | BVB |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018051808 |
| oclc_num | 610805589 |
| open_access_boolean | |
| owner | DE-83 |
| owner_facet | DE-83 |
| physical | XIV, 202 S. |
| publishDate | 1988 |
| publishDateSearch | 1988 |
| publishDateSort | 1988 |
| publisher | Harvard Business School Press |
| record_format | marc |
| spelling | Bonoma, Thomas V. Verfasser aut Marketing performance assessment Thomas V. Bonoma ; Bruce H. Clark Boston, Mass. Harvard Business School Press 1988 XIV, 202 S. txt rdacontent n rdamedia nc rdacarrier Clark, Bruce H. Verfasser aut |
| spellingShingle | Bonoma, Thomas V. Clark, Bruce H. Marketing performance assessment |
| title | Marketing performance assessment |
| title_auth | Marketing performance assessment |
| title_exact_search | Marketing performance assessment |
| title_full | Marketing performance assessment Thomas V. Bonoma ; Bruce H. Clark |
| title_fullStr | Marketing performance assessment Thomas V. Bonoma ; Bruce H. Clark |
| title_full_unstemmed | Marketing performance assessment Thomas V. Bonoma ; Bruce H. Clark |
| title_short | Marketing performance assessment |
| title_sort | marketing performance assessment |
| work_keys_str_mv | AT bonomathomasv marketingperformanceassessment AT clarkbruceh marketingperformanceassessment |