Marketing management and information technology:
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Nichtbestimmte Sprache |
| Veröffentlicht: |
New York <<[u.a.]>>
Prentice Hall
1990
|
| Schlagwörter: | |
| Umfang: | XII, 364 S. graph. Darst. |
| ISBN: | 0135565073 |
Internformat
MARC
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| 300 | |a XII, 364 S. |b graph. Darst. | ||
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Fletcher, Keith |
| author_facet | Fletcher, Keith |
| author_role | aut |
| author_sort | Fletcher, Keith |
| author_variant | k f kf |
| building | Verbundindex |
| bvnumber | BV024633641 |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)916374323 (DE-599)BVBBV024633641 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV024633641 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T13:49:57Z |
| institution | BVB |
| isbn | 0135565073 |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018045938 |
| oclc_num | 916374323 |
| open_access_boolean | |
| owner | DE-83 |
| owner_facet | DE-83 |
| physical | XII, 364 S. graph. Darst. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | Fletcher, Keith Verfasser aut Marketing management and information technology Keith Fletcher New York <<[u.a.]>> Prentice Hall 1990 XII, 364 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Informationstechnik (DE-588)4026926-7 gnd rswk-swf Marketinginformationssystem (DE-588)4140243-1 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s Informationstechnik (DE-588)4026926-7 s DE-604 Marketinginformationssystem (DE-588)4140243-1 s DE-188 |
| spellingShingle | Fletcher, Keith Marketing management and information technology Marketingmanagement (DE-588)4168907-0 gnd Informationstechnik (DE-588)4026926-7 gnd Marketinginformationssystem (DE-588)4140243-1 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4026926-7 (DE-588)4140243-1 |
| title | Marketing management and information technology |
| title_auth | Marketing management and information technology |
| title_exact_search | Marketing management and information technology |
| title_full | Marketing management and information technology Keith Fletcher |
| title_fullStr | Marketing management and information technology Keith Fletcher |
| title_full_unstemmed | Marketing management and information technology Keith Fletcher |
| title_short | Marketing management and information technology |
| title_sort | marketing management and information technology |
| topic | Marketingmanagement (DE-588)4168907-0 gnd Informationstechnik (DE-588)4026926-7 gnd Marketinginformationssystem (DE-588)4140243-1 gnd |
| topic_facet | Marketingmanagement Informationstechnik Marketinginformationssystem |
| work_keys_str_mv | AT fletcherkeith marketingmanagementandinformationtechnology |