How customers think: essential insights into the mind of the market
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Boston, Mass.
Harvard Business School Press
2007
|
| Ausgabe: | [Nachdr.] |
| Schlagwörter: | |
| Umfang: | XXII, 323 S. Ill., graph. Darst. |
| ISBN: | 1578518261 9781578518265 |
Internformat
MARC
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| 007 | t| | ||
| 008 | 090924s2007 xx ad|| |||| 00||| eng d | ||
| 020 | |a 1578518261 |9 1-57851-826-1 | ||
| 020 | |a 9781578518265 |9 978-1-57851-826-5 | ||
| 035 | |a (OCoLC)253877972 | ||
| 035 | |a (DE-599)HEB188841776 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
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| 245 | 1 | 0 | |a How customers think |b essential insights into the mind of the market |c Gerald Zaltman |
| 250 | |a [Nachdr.] | ||
| 264 | 1 | |a Boston, Mass. |b Harvard Business School Press |c 2007 | |
| 300 | |a XXII, 323 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Zaltman, Gerald |
| author_facet | Zaltman, Gerald |
| author_role | aut |
| author_sort | Zaltman, Gerald |
| author_variant | g z gz |
| building | Verbundindex |
| bvnumber | BV024621741 |
| classification_rvk | QW 300 |
| ctrlnum | (OCoLC)253877972 (DE-599)HEB188841776 |
| dewey-full | 658.8342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8342 |
| dewey-search | 658.8342 |
| dewey-sort | 3658.8342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | [Nachdr.] |
| format | Book |
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| id | DE-604.BV024621741 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T13:58:58Z |
| institution | BVB |
| isbn | 1578518261 9781578518265 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018593683 |
| oclc_num | 253877972 |
| open_access_boolean | |
| owner | DE-83 |
| owner_facet | DE-83 |
| physical | XXII, 323 S. Ill., graph. Darst. |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Harvard Business School Press |
| record_format | marc |
| spelling | Zaltman, Gerald Verfasser aut How customers think essential insights into the mind of the market Gerald Zaltman [Nachdr.] Boston, Mass. Harvard Business School Press 2007 XXII, 323 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Psychologie (DE-588)4047704-6 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Denken (DE-588)4011450-8 gnd rswk-swf Verbraucher (DE-588)4062632-5 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s Marketing (DE-588)4037589-4 s DE-604 Verbraucher (DE-588)4062632-5 s Denken (DE-588)4011450-8 s Psychologie (DE-588)4047704-6 s DE-188 |
| spellingShingle | Zaltman, Gerald How customers think essential insights into the mind of the market Psychologie (DE-588)4047704-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd Denken (DE-588)4011450-8 gnd Verbraucher (DE-588)4062632-5 gnd |
| subject_GND | (DE-588)4047704-6 (DE-588)4062644-1 (DE-588)4037589-4 (DE-588)4011450-8 (DE-588)4062632-5 |
| title | How customers think essential insights into the mind of the market |
| title_auth | How customers think essential insights into the mind of the market |
| title_exact_search | How customers think essential insights into the mind of the market |
| title_full | How customers think essential insights into the mind of the market Gerald Zaltman |
| title_fullStr | How customers think essential insights into the mind of the market Gerald Zaltman |
| title_full_unstemmed | How customers think essential insights into the mind of the market Gerald Zaltman |
| title_short | How customers think |
| title_sort | how customers think essential insights into the mind of the market |
| title_sub | essential insights into the mind of the market |
| topic | Psychologie (DE-588)4047704-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd Denken (DE-588)4011450-8 gnd Verbraucher (DE-588)4062632-5 gnd |
| topic_facet | Psychologie Verbraucherverhalten Marketing Denken Verbraucher |
| work_keys_str_mv | AT zaltmangerald howcustomersthinkessentialinsightsintothemindofthemarket |