Essentials of media planning:
Gespeichert in:
| Beteiligte Personen: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Nichtbestimmte Sprache |
| Veröffentlicht: |
Chicago, Ill.
Crain Books
1976
|
| Ausgabe: | 3. pr |
| Schlagwörter: | |
| Umfang: | 86 S. |
| ISBN: | 0872510190 |
Internformat
MARC
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|---|---|---|---|
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| 003 | DE-604 | ||
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| 007 | t| | ||
| 008 | 090924s1976 xx |||| 00||| undod | ||
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| 035 | |a (OCoLC)916678137 | ||
| 035 | |a (DE-599)BVBBV024523938 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | |a und | ||
| 049 | |a DE-83 | ||
| 100 | 1 | |a Barban, Arnold |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Essentials of media planning |c Arnold Barban ; Steven M. Cristol ; Frank J. Kopec |
| 250 | |a 3. pr | ||
| 264 | 1 | |a Chicago, Ill. |b Crain Books |c 1976 | |
| 300 | |a 86 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Werbeplanung |0 (DE-588)4130474-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Medien |0 (DE-588)4169187-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Mediaplanung |0 (DE-588)4038221-7 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbeplanung |0 (DE-588)4130474-3 |D s |
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| 689 | 0 | |8 1\p |5 DE-604 | |
| 689 | 1 | 0 | |a Mediaplanung |0 (DE-588)4038221-7 |D s |
| 689 | 1 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Cristol, Steven M. |e Verfasser |4 aut | |
| 700 | 1 | |a Kopec, Frank J. |e Verfasser |4 aut | |
| 940 | 1 | |q TUB-nve | |
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-018497970 | |
Datensatz im Suchindex
| _version_ | 1818967969728823296 |
|---|---|
| any_adam_object | |
| author | Barban, Arnold Cristol, Steven M. Kopec, Frank J. |
| author_facet | Barban, Arnold Cristol, Steven M. Kopec, Frank J. |
| author_role | aut aut aut |
| author_sort | Barban, Arnold |
| author_variant | a b ab s m c sm smc f j k fj fjk |
| building | Verbundindex |
| bvnumber | BV024523938 |
| ctrlnum | (OCoLC)916678137 (DE-599)BVBBV024523938 |
| edition | 3. pr |
| format | Book |
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| id | DE-604.BV024523938 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T13:57:15Z |
| institution | BVB |
| isbn | 0872510190 |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018497970 |
| oclc_num | 916678137 |
| open_access_boolean | |
| owner | DE-83 |
| owner_facet | DE-83 |
| physical | 86 S. |
| psigel | TUB-nve |
| publishDate | 1976 |
| publishDateSearch | 1976 |
| publishDateSort | 1976 |
| publisher | Crain Books |
| record_format | marc |
| spelling | Barban, Arnold Verfasser aut Essentials of media planning Arnold Barban ; Steven M. Cristol ; Frank J. Kopec 3. pr Chicago, Ill. Crain Books 1976 86 S. txt rdacontent n rdamedia nc rdacarrier Werbeplanung (DE-588)4130474-3 gnd rswk-swf Medien (DE-588)4169187-8 gnd rswk-swf Mediaplanung (DE-588)4038221-7 gnd rswk-swf Werbeplanung (DE-588)4130474-3 s Medien (DE-588)4169187-8 s 1\p DE-604 Mediaplanung (DE-588)4038221-7 s 2\p DE-604 Cristol, Steven M. Verfasser aut Kopec, Frank J. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Barban, Arnold Cristol, Steven M. Kopec, Frank J. Essentials of media planning Werbeplanung (DE-588)4130474-3 gnd Medien (DE-588)4169187-8 gnd Mediaplanung (DE-588)4038221-7 gnd |
| subject_GND | (DE-588)4130474-3 (DE-588)4169187-8 (DE-588)4038221-7 |
| title | Essentials of media planning |
| title_auth | Essentials of media planning |
| title_exact_search | Essentials of media planning |
| title_full | Essentials of media planning Arnold Barban ; Steven M. Cristol ; Frank J. Kopec |
| title_fullStr | Essentials of media planning Arnold Barban ; Steven M. Cristol ; Frank J. Kopec |
| title_full_unstemmed | Essentials of media planning Arnold Barban ; Steven M. Cristol ; Frank J. Kopec |
| title_short | Essentials of media planning |
| title_sort | essentials of media planning |
| topic | Werbeplanung (DE-588)4130474-3 gnd Medien (DE-588)4169187-8 gnd Mediaplanung (DE-588)4038221-7 gnd |
| topic_facet | Werbeplanung Medien Mediaplanung |
| work_keys_str_mv | AT barbanarnold essentialsofmediaplanning AT cristolstevenm essentialsofmediaplanning AT kopecfrankj essentialsofmediaplanning |