Strategic marketing and the product life cycle:
Gespeichert in:
Beteilige Person: | |
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Format: | Buch |
Sprache: | Englisch |
Veröffentlicht: |
Cambridge, Mass.
Marketing Science Institute, Research Program
1982
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Umfang: | 27 S. |
Internformat
MARC
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245 | 1 | 0 | |a Strategic marketing and the product life cycle |c by Frederik D. Wiersema |
264 | 1 | |a Cambridge, Mass. |b Marketing Science Institute, Research Program |c 1982 | |
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Datensatz im Suchindex
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any_adam_object | |
author | Wiersema, Frederik D. |
author_facet | Wiersema, Frederik D. |
author_role | aut |
author_sort | Wiersema, Frederik D. |
author_variant | f d w fd fdw |
building | Verbundindex |
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classification_rvk | QP 612 |
ctrlnum | (OCoLC)833035814 (DE-599)BVBBV024481244 |
dewey-full | 658.802 |
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dewey-ones | 658 - General management |
dewey-raw | 658.802 |
dewey-search | 658.802 |
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institution | BVB |
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language | English |
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physical | 27 S. |
publishDate | 1982 |
publishDateSearch | 1982 |
publishDateSort | 1982 |
publisher | Marketing Science Institute, Research Program |
record_format | marc |
spelling | Wiersema, Frederik D. Verfasser aut Strategic marketing and the product life cycle by Frederik D. Wiersema Cambridge, Mass. Marketing Science Institute, Research Program 1982 27 S. txt rdacontent n rdamedia nc rdacarrier Marketing Science Institute (Cambridge, Mass.) Sonstige (DE-588)1050924-0 oth |
spellingShingle | Wiersema, Frederik D. Strategic marketing and the product life cycle |
title | Strategic marketing and the product life cycle |
title_auth | Strategic marketing and the product life cycle |
title_exact_search | Strategic marketing and the product life cycle |
title_full | Strategic marketing and the product life cycle by Frederik D. Wiersema |
title_fullStr | Strategic marketing and the product life cycle by Frederik D. Wiersema |
title_full_unstemmed | Strategic marketing and the product life cycle by Frederik D. Wiersema |
title_short | Strategic marketing and the product life cycle |
title_sort | strategic marketing and the product life cycle |
work_keys_str_mv | AT wiersemafrederikd strategicmarketingandtheproductlifecycle AT marketingscienceinstitutecambridgemass strategicmarketingandtheproductlifecycle |