A conceptual framework of MkIS design: the impact of environmental uncertainty perceptions, decision-maker characteristics and work environment factors on the perceived usefulness of marketing information characteristics
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Bibliographische Detailangaben
Beteiligte Personen: Ashill, Nicholas J. (VerfasserIn), Jobber, David (VerfasserIn)
Format: Buch
Sprache:Englisch
Veröffentlicht: Wellington Victoria University of Wellington, Graduate School of Business and Government Management 1999
Schriftenreihe:Working paper series / Victoria University of Wellington, Graduate School of Business and Government Management 99/6
Umfang:24 S.
ISBN:0475115511