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Bibliographic Details
Main Author:	Strang, Roger A. (Author)
Format:	Book
Language:	English
Published:	Cambridge, Mass. Marketing Science Institute 1975
Series:	Report / Marketing Science Institute 75-119
Physical Description:	IX, 138 S. graph. Darst.

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Record in the Search Index

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spelling	Strang, Roger A. Verfasser aut The relationship between advertising and promotion in brand strategy by Roger A. Strang Cambridge, Mass. Marketing Science Institute 1975 IX, 138 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Report / Marketing Science Institute 75-119 Marketing Science Institut <Cambridge, Mass.> Report 75 (DE-604)BV002814091 75
spellingShingle	Strang, Roger A. The relationship between advertising and promotion in brand strategy
title	The relationship between advertising and promotion in brand strategy
title_auth	The relationship between advertising and promotion in brand strategy
title_exact_search	The relationship between advertising and promotion in brand strategy
title_full	The relationship between advertising and promotion in brand strategy by Roger A. Strang
title_fullStr	The relationship between advertising and promotion in brand strategy by Roger A. Strang
title_full_unstemmed	The relationship between advertising and promotion in brand strategy by Roger A. Strang
title_short	The relationship between advertising and promotion in brand strategy
title_sort	the relationship between advertising and promotion in brand strategy
volume_link	(DE-604)BV002814091
work_keys_str_mv	AT strangrogera therelationshipbetweenadvertisingandpromotioninbrandstrategy

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