The relationship between advertising and promotion in brand strategy:
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Cambridge, Mass.
Marketing Science Institute
1975
|
| Schriftenreihe: | Report / Marketing Science Institute
75-119 |
| Umfang: | IX, 138 S. graph. Darst. |
Internformat
MARC
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| 100 | 1 | |a Strang, Roger A. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The relationship between advertising and promotion in brand strategy |c by Roger A. Strang |
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Datensatz im Suchindex
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| author | Strang, Roger A. |
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| illustrated | Illustrated |
| indexdate | 2024-12-20T13:56:16Z |
| institution | BVB |
| language | English |
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| physical | IX, 138 S. graph. Darst. |
| publishDate | 1975 |
| publishDateSearch | 1975 |
| publishDateSort | 1975 |
| publisher | Marketing Science Institute |
| record_format | marc |
| series2 | Report / Marketing Science Institute |
| spelling | Strang, Roger A. Verfasser aut The relationship between advertising and promotion in brand strategy by Roger A. Strang Cambridge, Mass. Marketing Science Institute 1975 IX, 138 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Report / Marketing Science Institute 75-119 Marketing Science Institut <Cambridge, Mass.> Report 75 (DE-604)BV002814091 75 |
| spellingShingle | Strang, Roger A. The relationship between advertising and promotion in brand strategy |
| title | The relationship between advertising and promotion in brand strategy |
| title_auth | The relationship between advertising and promotion in brand strategy |
| title_exact_search | The relationship between advertising and promotion in brand strategy |
| title_full | The relationship between advertising and promotion in brand strategy by Roger A. Strang |
| title_fullStr | The relationship between advertising and promotion in brand strategy by Roger A. Strang |
| title_full_unstemmed | The relationship between advertising and promotion in brand strategy by Roger A. Strang |
| title_short | The relationship between advertising and promotion in brand strategy |
| title_sort | the relationship between advertising and promotion in brand strategy |
| volume_link | (DE-604)BV002814091 |
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