Strang, R. A. (1975). The relationship between advertising and promotion in brand strategy. Marketing Science Institute.
Chicago-Zitierstil (17. Ausg.)Strang, Roger A. The Relationship Between Advertising and Promotion in Brand Strategy. Cambridge, Mass: Marketing Science Institute, 1975.
MLA-Zitierstil (9. Ausg.)Strang, Roger A. The Relationship Between Advertising and Promotion in Brand Strategy. Marketing Science Institute, 1975.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.