Marketing investment analysis: the critical success factors for financially evaluating and effectively controlling marketing investment decisions
Gespeichert in:
| Beteiligte Personen: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Cranfield
School of Management
1990
|
| Schriftenreihe: | Working paper series / Cranfield School of Management
7/91 |
| Umfang: | 19 S. |
Internformat
MARC
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| 100 | 1 | |a Ward, Keith |d 1949- |e Verfasser |0 (DE-588)137837135 |4 aut | |
| 245 | 1 | 0 | |a Marketing investment analysis |b the critical success factors for financially evaluating and effectively controlling marketing investment decisions |c Keith Ward ; Sri Srikanthan and Richard Neal |
| 264 | 1 | |a Cranfield |b School of Management |c 1990 | |
| 300 | |a 19 S. | ||
| 336 | |b txt |2 rdacontent | ||
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| 490 | 1 | |a Working paper series / Cranfield School of Management |v 7/91 | |
| 700 | 1 | |a Srikanthan, Sri |e Verfasser |4 aut | |
| 700 | 1 | |a Neal, Richard |e Verfasser |4 aut | |
| 810 | 2 | |a Cranfield School of Management |t Working paper series |v 7/91 |w (DE-604)BV024465345 |9 7/91 | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-018442287 | |
Datensatz im Suchindex
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| any_adam_object | |
| author | Ward, Keith 1949- Srikanthan, Sri Neal, Richard |
| author_GND | (DE-588)137837135 |
| author_facet | Ward, Keith 1949- Srikanthan, Sri Neal, Richard |
| author_role | aut aut aut |
| author_sort | Ward, Keith 1949- |
| author_variant | k w kw s s ss r n rn |
| building | Verbundindex |
| bvnumber | BV024466205 |
| ctrlnum | (OCoLC)916280377 (DE-599)BVBBV024466205 |
| format | Book |
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| id | DE-604.BV024466205 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T13:56:03Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018442287 |
| oclc_num | 916280377 |
| open_access_boolean | |
| owner | DE-83 |
| owner_facet | DE-83 |
| physical | 19 S. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | School of Management |
| record_format | marc |
| series2 | Working paper series / Cranfield School of Management |
| spelling | Ward, Keith 1949- Verfasser (DE-588)137837135 aut Marketing investment analysis the critical success factors for financially evaluating and effectively controlling marketing investment decisions Keith Ward ; Sri Srikanthan and Richard Neal Cranfield School of Management 1990 19 S. txt rdacontent n rdamedia nc rdacarrier Working paper series / Cranfield School of Management 7/91 Srikanthan, Sri Verfasser aut Neal, Richard Verfasser aut Cranfield School of Management Working paper series 7/91 (DE-604)BV024465345 7/91 |
| spellingShingle | Ward, Keith 1949- Srikanthan, Sri Neal, Richard Marketing investment analysis the critical success factors for financially evaluating and effectively controlling marketing investment decisions |
| title | Marketing investment analysis the critical success factors for financially evaluating and effectively controlling marketing investment decisions |
| title_auth | Marketing investment analysis the critical success factors for financially evaluating and effectively controlling marketing investment decisions |
| title_exact_search | Marketing investment analysis the critical success factors for financially evaluating and effectively controlling marketing investment decisions |
| title_full | Marketing investment analysis the critical success factors for financially evaluating and effectively controlling marketing investment decisions Keith Ward ; Sri Srikanthan and Richard Neal |
| title_fullStr | Marketing investment analysis the critical success factors for financially evaluating and effectively controlling marketing investment decisions Keith Ward ; Sri Srikanthan and Richard Neal |
| title_full_unstemmed | Marketing investment analysis the critical success factors for financially evaluating and effectively controlling marketing investment decisions Keith Ward ; Sri Srikanthan and Richard Neal |
| title_short | Marketing investment analysis |
| title_sort | marketing investment analysis the critical success factors for financially evaluating and effectively controlling marketing investment decisions |
| title_sub | the critical success factors for financially evaluating and effectively controlling marketing investment decisions |
| volume_link | (DE-604)BV024465345 |
| work_keys_str_mv | AT wardkeith marketinginvestmentanalysisthecriticalsuccessfactorsforfinanciallyevaluatingandeffectivelycontrollingmarketinginvestmentdecisions AT srikanthansri marketinginvestmentanalysisthecriticalsuccessfactorsforfinanciallyevaluatingandeffectivelycontrollingmarketinginvestmentdecisions AT nealrichard marketinginvestmentanalysisthecriticalsuccessfactorsforfinanciallyevaluatingandeffectivelycontrollingmarketinginvestmentdecisions |