Verfügbarkeit: Relationship marketing | Technische Universität München

Relationship marketing: bringing quality customer service and marketing together

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Bibliographische Detailangaben
Beteiligte Personen:	Christopher, Martin (VerfasserIn), Payne, Adrian (VerfasserIn), Ballantyne, David (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Cranfield School of Management 1991
Schriftenreihe:	Working paper series / Cranfield School of Management 31/91
Schlagwörter:	Qualitätssicherung Beziehungsmanagement Kundenmanagement Servicepolitik Marketing
Umfang:	25 S.

Internformat

MARC


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Datensatz im Suchindex

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illustrated	Not Illustrated
indexdate	2024-12-20T13:56:03Z
institution	BVB
language	English
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physical	25 S.
publishDate	1991
publishDateSearch	1991
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publisher	School of Management
record_format	marc
series2	Working paper series / Cranfield School of Management
spelling	Christopher, Martin Verfasser aut Relationship marketing bringing quality customer service and marketing together Martin Christopher ; Adrian Payne and David Ballantyne Cranfield School of Management 1991 25 S. txt rdacontent n rdamedia nc rdacarrier Working paper series / Cranfield School of Management 31/91 Qualitätssicherung (DE-588)4126457-5 gnd rswk-swf Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Servicepolitik (DE-588)4234502-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Qualitätssicherung (DE-588)4126457-5 s Servicepolitik (DE-588)4234502-9 s DE-604 Kundenmanagement (DE-588)4236865-0 s Beziehungsmanagement (DE-588)4326109-7 s 1\p DE-604 Payne, Adrian Verfasser aut Ballantyne, David Verfasser (DE-588)14114162X aut Cranfield School of Management Working paper series 31/91 (DE-604)BV024465345 31/91 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Christopher, Martin Payne, Adrian Ballantyne, David Relationship marketing bringing quality customer service and marketing together Qualitätssicherung (DE-588)4126457-5 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Kundenmanagement (DE-588)4236865-0 gnd Servicepolitik (DE-588)4234502-9 gnd Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4126457-5 (DE-588)4326109-7 (DE-588)4236865-0 (DE-588)4234502-9 (DE-588)4037589-4
title	Relationship marketing bringing quality customer service and marketing together
title_auth	Relationship marketing bringing quality customer service and marketing together
title_exact_search	Relationship marketing bringing quality customer service and marketing together
title_full	Relationship marketing bringing quality customer service and marketing together Martin Christopher ; Adrian Payne and David Ballantyne
title_fullStr	Relationship marketing bringing quality customer service and marketing together Martin Christopher ; Adrian Payne and David Ballantyne
title_full_unstemmed	Relationship marketing bringing quality customer service and marketing together Martin Christopher ; Adrian Payne and David Ballantyne
title_short	Relationship marketing
title_sort	relationship marketing bringing quality customer service and marketing together
title_sub	bringing quality customer service and marketing together
topic	Qualitätssicherung (DE-588)4126457-5 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Kundenmanagement (DE-588)4236865-0 gnd Servicepolitik (DE-588)4234502-9 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Qualitätssicherung Beziehungsmanagement Kundenmanagement Servicepolitik Marketing
volume_link	(DE-604)BV024465345
work_keys_str_mv	AT christophermartin relationshipmarketingbringingqualitycustomerserviceandmarketingtogether AT payneadrian relationshipmarketingbringingqualitycustomerserviceandmarketingtogether AT ballantynedavid relationshipmarketingbringingqualitycustomerserviceandmarketingtogether

Verfügbarkeit

MARC

Datensatz im Suchindex

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