Pre-test market evaluation of new packaged goods: a model and measurement methodology
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Cambridge, Mass.
Massachusetts Inst. of Technology
1977
|
| Schriftenreihe: | Alfred P. Sloan School of Management: Working paper
76,834 |
| Umfang: | 72 Bl. graph. Darst. |
Internformat
MARC
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| 100 | 1 | |a Silk, Alvin J. |e Verfasser |0 (DE-588)128832444 |4 aut | |
| 245 | 1 | 0 | |a Pre-test market evaluation of new packaged goods |b a model and measurement methodology |c Alvin J. Silk ; Glen L. Urban |
| 264 | 1 | |a Cambridge, Mass. |b Massachusetts Inst. of Technology |c 1977 | |
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| 490 | 1 | |a Alfred P. Sloan School of Management: Working paper |v 76,834 | |
| 700 | 1 | |a Urban, Glen L. |e Verfasser |0 (DE-588)170200981 |4 aut | |
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Datensatz im Suchindex
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| author | Silk, Alvin J. Urban, Glen L. |
| author_GND | (DE-588)128832444 (DE-588)170200981 |
| author_facet | Silk, Alvin J. Urban, Glen L. |
| author_role | aut aut |
| author_sort | Silk, Alvin J. |
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| id | DE-604.BV024339899 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T13:52:15Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018241205 |
| oclc_num | 916382446 |
| open_access_boolean | |
| owner | DE-83 |
| owner_facet | DE-83 |
| physical | 72 Bl. graph. Darst. |
| publishDate | 1977 |
| publishDateSearch | 1977 |
| publishDateSort | 1977 |
| publisher | Massachusetts Inst. of Technology |
| record_format | marc |
| series | Alfred P. Sloan School of Management: Working paper |
| series2 | Alfred P. Sloan School of Management: Working paper |
| spelling | Silk, Alvin J. Verfasser (DE-588)128832444 aut Pre-test market evaluation of new packaged goods a model and measurement methodology Alvin J. Silk ; Glen L. Urban Cambridge, Mass. Massachusetts Inst. of Technology 1977 72 Bl. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Alfred P. Sloan School of Management: Working paper 76,834 Urban, Glen L. Verfasser (DE-588)170200981 aut Alfred P. Sloan School of Management: Working paper 76,834 (DE-604)BV008915241 76,834 |
| spellingShingle | Silk, Alvin J. Urban, Glen L. Pre-test market evaluation of new packaged goods a model and measurement methodology Alfred P. Sloan School of Management: Working paper |
| title | Pre-test market evaluation of new packaged goods a model and measurement methodology |
| title_auth | Pre-test market evaluation of new packaged goods a model and measurement methodology |
| title_exact_search | Pre-test market evaluation of new packaged goods a model and measurement methodology |
| title_full | Pre-test market evaluation of new packaged goods a model and measurement methodology Alvin J. Silk ; Glen L. Urban |
| title_fullStr | Pre-test market evaluation of new packaged goods a model and measurement methodology Alvin J. Silk ; Glen L. Urban |
| title_full_unstemmed | Pre-test market evaluation of new packaged goods a model and measurement methodology Alvin J. Silk ; Glen L. Urban |
| title_short | Pre-test market evaluation of new packaged goods |
| title_sort | pre test market evaluation of new packaged goods a model and measurement methodology |
| title_sub | a model and measurement methodology |
| volume_link | (DE-604)BV008915241 |
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