Marketing communication and the hierarchy-of-effects:
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Cambridge, Mass.
Marketing Science Inst.
1973
|
| Umfang: | 44 S. graph. Darst. |
Internformat
MARC
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| 100 | 1 | |a Ray, Michael L. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing communication and the hierarchy-of-effects |c by Michael L. Ray |
| 264 | 1 | |a Cambridge, Mass. |b Marketing Science Inst. |c 1973 | |
| 300 | |a 44 S. |b graph. Darst. | ||
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Datensatz im Suchindex
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|---|---|
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| author | Ray, Michael L. |
| author_facet | Ray, Michael L. |
| author_role | aut |
| author_sort | Ray, Michael L. |
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| bvnumber | BV024328519 |
| ctrlnum | (OCoLC)254381150 (DE-599)BVBBV024328519 |
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| id | DE-604.BV024328519 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T13:52:06Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018229826 |
| oclc_num | 254381150 |
| open_access_boolean | |
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| physical | 44 S. graph. Darst. |
| publishDate | 1973 |
| publishDateSearch | 1973 |
| publishDateSort | 1973 |
| publisher | Marketing Science Inst. |
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| spelling | Ray, Michael L. Verfasser aut Marketing communication and the hierarchy-of-effects by Michael L. Ray Cambridge, Mass. Marketing Science Inst. 1973 44 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier |
| spellingShingle | Ray, Michael L. Marketing communication and the hierarchy-of-effects |
| title | Marketing communication and the hierarchy-of-effects |
| title_auth | Marketing communication and the hierarchy-of-effects |
| title_exact_search | Marketing communication and the hierarchy-of-effects |
| title_full | Marketing communication and the hierarchy-of-effects by Michael L. Ray |
| title_fullStr | Marketing communication and the hierarchy-of-effects by Michael L. Ray |
| title_full_unstemmed | Marketing communication and the hierarchy-of-effects by Michael L. Ray |
| title_short | Marketing communication and the hierarchy-of-effects |
| title_sort | marketing communication and the hierarchy of effects |
| work_keys_str_mv | AT raymichaell marketingcommunicationandthehierarchyofeffects |