What's your story?: storytelling to move markets, audiences, people, and brands
Gespeichert in:
Beteiligte Personen: | , |
---|---|
Format: | Buch |
Sprache: | Englisch |
Veröffentlicht: |
Upper Saddle River, N.J
FT Press
2008
|
Schlagwörter: | |
Links: | http://www.loc.gov/catdir/toc/ecip0710/2007005372.html |
Beschreibung: | Literaturverz. S. [189]-197 |
Umfang: | XIII, 222 S. |
ISBN: | 0132277425 9780132277426 |
Internformat
MARC
LEADER | 00000nam a2200000 c 4500 | ||
---|---|---|---|
001 | BV024107102 | ||
003 | DE-604 | ||
005 | 20090827 | ||
007 | t| | ||
008 | 090904s2008 xxu |||| 00||| eng d | ||
020 | |a 0132277425 |9 0-13-227742-5 | ||
020 | |a 9780132277426 |9 978-0-13-227742-6 | ||
035 | |a (OCoLC)836509790 | ||
035 | |a (DE-599)GBV524398194 | ||
040 | |a DE-604 |b ger |e rakwb | ||
041 | 0 | |a eng | |
044 | |a xxu |c XD-US | ||
049 | |a DE-B170 | ||
082 | 0 | |a 650.1 | |
100 | 1 | |a Mathews, Ryan |e Verfasser |4 aut | |
245 | 1 | 0 | |a What's your story? |b storytelling to move markets, audiences, people, and brands |c Ryan Mathews, Watts Wacker |
264 | 1 | |a Upper Saddle River, N.J |b FT Press |c 2008 | |
300 | |a XIII, 222 S. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
500 | |a Literaturverz. S. [189]-197 | ||
650 | 0 | 7 | |a Erzählen |0 (DE-588)4132307-5 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Wirtschaft |0 (DE-588)4066399-1 |2 gnd |9 rswk-swf |
689 | 0 | 0 | |a Erzählen |0 (DE-588)4132307-5 |D s |
689 | 0 | 1 | |a Wirtschaft |0 (DE-588)4066399-1 |D s |
689 | 0 | |5 DE-604 | |
689 | 1 | 0 | |a Erzählen |0 (DE-588)4132307-5 |D s |
689 | 1 | 1 | |a Werbung |0 (DE-588)4065541-6 |D s |
689 | 1 | |5 DE-604 | |
700 | 1 | |a Wacker, Watts |e Verfasser |4 aut | |
856 | 4 | |u http://www.loc.gov/catdir/toc/ecip0710/2007005372.html |3 Inhaltsverzeichnis | |
943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-017974883 |
Datensatz im Suchindex
_version_ | 1818967409232445441 |
---|---|
any_adam_object | |
author | Mathews, Ryan Wacker, Watts |
author_facet | Mathews, Ryan Wacker, Watts |
author_role | aut aut |
author_sort | Mathews, Ryan |
author_variant | r m rm w w ww |
building | Verbundindex |
bvnumber | BV024107102 |
ctrlnum | (OCoLC)836509790 (DE-599)GBV524398194 |
dewey-full | 650.1 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 650 - Management and auxiliary services |
dewey-raw | 650.1 |
dewey-search | 650.1 |
dewey-sort | 3650.1 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Book |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01451nam a2200433 c 4500</leader><controlfield tag="001">BV024107102</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20090827 </controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">090904s2008 xxu |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0132277425</subfield><subfield code="9">0-13-227742-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780132277426</subfield><subfield code="9">978-0-13-227742-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)836509790</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)GBV524398194</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">XD-US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-B170</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">650.1</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Mathews, Ryan</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">What's your story?</subfield><subfield code="b">storytelling to move markets, audiences, people, and brands</subfield><subfield code="c">Ryan Mathews, Watts Wacker</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Upper Saddle River, N.J</subfield><subfield code="b">FT Press</subfield><subfield code="c">2008</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIII, 222 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Literaturverz. S. [189]-197</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Erzählen</subfield><subfield code="0">(DE-588)4132307-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Wirtschaft</subfield><subfield code="0">(DE-588)4066399-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Erzählen</subfield><subfield code="0">(DE-588)4132307-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Wirtschaft</subfield><subfield code="0">(DE-588)4066399-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Erzählen</subfield><subfield code="0">(DE-588)4132307-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Wacker, Watts</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://www.loc.gov/catdir/toc/ecip0710/2007005372.html</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-017974883</subfield></datafield></record></collection> |
id | DE-604.BV024107102 |
illustrated | Not Illustrated |
indexdate | 2024-12-20T13:48:20Z |
institution | BVB |
isbn | 0132277425 9780132277426 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017974883 |
oclc_num | 836509790 |
open_access_boolean | |
owner | DE-B170 |
owner_facet | DE-B170 |
physical | XIII, 222 S. |
publishDate | 2008 |
publishDateSearch | 2008 |
publishDateSort | 2008 |
publisher | FT Press |
record_format | marc |
spelling | Mathews, Ryan Verfasser aut What's your story? storytelling to move markets, audiences, people, and brands Ryan Mathews, Watts Wacker Upper Saddle River, N.J FT Press 2008 XIII, 222 S. txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. [189]-197 Erzählen (DE-588)4132307-5 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Wirtschaft (DE-588)4066399-1 gnd rswk-swf Erzählen (DE-588)4132307-5 s Wirtschaft (DE-588)4066399-1 s DE-604 Werbung (DE-588)4065541-6 s Wacker, Watts Verfasser aut http://www.loc.gov/catdir/toc/ecip0710/2007005372.html Inhaltsverzeichnis |
spellingShingle | Mathews, Ryan Wacker, Watts What's your story? storytelling to move markets, audiences, people, and brands Erzählen (DE-588)4132307-5 gnd Werbung (DE-588)4065541-6 gnd Wirtschaft (DE-588)4066399-1 gnd |
subject_GND | (DE-588)4132307-5 (DE-588)4065541-6 (DE-588)4066399-1 |
title | What's your story? storytelling to move markets, audiences, people, and brands |
title_auth | What's your story? storytelling to move markets, audiences, people, and brands |
title_exact_search | What's your story? storytelling to move markets, audiences, people, and brands |
title_full | What's your story? storytelling to move markets, audiences, people, and brands Ryan Mathews, Watts Wacker |
title_fullStr | What's your story? storytelling to move markets, audiences, people, and brands Ryan Mathews, Watts Wacker |
title_full_unstemmed | What's your story? storytelling to move markets, audiences, people, and brands Ryan Mathews, Watts Wacker |
title_short | What's your story? |
title_sort | what s your story storytelling to move markets audiences people and brands |
title_sub | storytelling to move markets, audiences, people, and brands |
topic | Erzählen (DE-588)4132307-5 gnd Werbung (DE-588)4065541-6 gnd Wirtschaft (DE-588)4066399-1 gnd |
topic_facet | Erzählen Werbung Wirtschaft |
url | http://www.loc.gov/catdir/toc/ecip0710/2007005372.html |
work_keys_str_mv | AT mathewsryan whatsyourstorystorytellingtomovemarketsaudiencespeopleandbrands AT wackerwatts whatsyourstorystorytellingtomovemarketsaudiencespeopleandbrands |