International marketing strategy: analysis, development and implementation
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Bibliographic Details
Main Authors: Doole, Isobel 1954- (Author), Lowe, Robin 1945- (Author)
Format: Book
Language:English
Published: London Thomson Learning 2004
Edition:4. ed.
Subjects:
Item Description:Literaturangaben
Physical Description:XXI, 445 S. graph. Darst.
ISBN:1844800253