International marketing strategy: analysis, development and implementation
Gespeichert in:
Beteiligte Personen: | , |
---|---|
Format: | Buch |
Sprache: | Englisch |
Veröffentlicht: |
London
Thomson Learning
2004
|
Ausgabe: | 4. ed. |
Schlagwörter: | |
Beschreibung: | Literaturangaben |
Umfang: | XXI, 445 S. graph. Darst. |
ISBN: | 1844800253 |
Internformat
MARC
LEADER | 00000nam a2200000 c 4500 | ||
---|---|---|---|
001 | BV024084548 | ||
003 | DE-604 | ||
005 | 20220405 | ||
007 | t| | ||
008 | 090904s2004 xx d||| |||| 00||| eng d | ||
020 | |a 1844800253 |9 1-84480-025-3 | ||
035 | |a (OCoLC)249155783 | ||
035 | |a (DE-599)BVBBV024084548 | ||
040 | |a DE-604 |b ger |e rakwb | ||
041 | 0 | |a eng | |
049 | |a DE-B170 | ||
084 | |a QP 680 |0 (DE-625)141923: |2 rvk | ||
100 | 1 | |a Doole, Isobel |d 1954- |e Verfasser |0 (DE-588)1253811628 |4 aut | |
245 | 1 | 0 | |a International marketing strategy |b analysis, development and implementation |c Isobel Doole and Robin Lowe |
250 | |a 4. ed. | ||
264 | 1 | |a London |b Thomson Learning |c 2004 | |
300 | |a XXI, 445 S. |b graph. Darst. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
500 | |a Literaturangaben | ||
650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
689 | 0 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
689 | 0 | |5 DE-604 | |
700 | 1 | |a Lowe, Robin |d 1945- |e Verfasser |0 (DE-588)133910776 |4 aut | |
943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-017952764 |
Datensatz im Suchindex
_version_ | 1818967363040575488 |
---|---|
any_adam_object | |
author | Doole, Isobel 1954- Lowe, Robin 1945- |
author_GND | (DE-588)1253811628 (DE-588)133910776 |
author_facet | Doole, Isobel 1954- Lowe, Robin 1945- |
author_role | aut aut |
author_sort | Doole, Isobel 1954- |
author_variant | i d id r l rl |
building | Verbundindex |
bvnumber | BV024084548 |
classification_rvk | QP 680 |
ctrlnum | (OCoLC)249155783 (DE-599)BVBBV024084548 |
discipline | Wirtschaftswissenschaften |
edition | 4. ed. |
format | Book |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01120nam a2200337 c 4500</leader><controlfield tag="001">BV024084548</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20220405 </controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">090904s2004 xx d||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1844800253</subfield><subfield code="9">1-84480-025-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)249155783</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV024084548</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-B170</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 680</subfield><subfield code="0">(DE-625)141923:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Doole, Isobel</subfield><subfield code="d">1954-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1253811628</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">International marketing strategy</subfield><subfield code="b">analysis, development and implementation</subfield><subfield code="c">Isobel Doole and Robin Lowe</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">4. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">Thomson Learning</subfield><subfield code="c">2004</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXI, 445 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Literaturangaben</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Lowe, Robin</subfield><subfield code="d">1945-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)133910776</subfield><subfield code="4">aut</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-017952764</subfield></datafield></record></collection> |
id | DE-604.BV024084548 |
illustrated | Illustrated |
indexdate | 2024-12-20T13:47:36Z |
institution | BVB |
isbn | 1844800253 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017952764 |
oclc_num | 249155783 |
open_access_boolean | |
owner | DE-B170 |
owner_facet | DE-B170 |
physical | XXI, 445 S. graph. Darst. |
publishDate | 2004 |
publishDateSearch | 2004 |
publishDateSort | 2004 |
publisher | Thomson Learning |
record_format | marc |
spelling | Doole, Isobel 1954- Verfasser (DE-588)1253811628 aut International marketing strategy analysis, development and implementation Isobel Doole and Robin Lowe 4. ed. London Thomson Learning 2004 XXI, 445 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturangaben Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 s DE-604 Lowe, Robin 1945- Verfasser (DE-588)133910776 aut |
spellingShingle | Doole, Isobel 1954- Lowe, Robin 1945- International marketing strategy analysis, development and implementation Internationales Marketing (DE-588)4125431-4 gnd |
subject_GND | (DE-588)4125431-4 |
title | International marketing strategy analysis, development and implementation |
title_auth | International marketing strategy analysis, development and implementation |
title_exact_search | International marketing strategy analysis, development and implementation |
title_full | International marketing strategy analysis, development and implementation Isobel Doole and Robin Lowe |
title_fullStr | International marketing strategy analysis, development and implementation Isobel Doole and Robin Lowe |
title_full_unstemmed | International marketing strategy analysis, development and implementation Isobel Doole and Robin Lowe |
title_short | International marketing strategy |
title_sort | international marketing strategy analysis development and implementation |
title_sub | analysis, development and implementation |
topic | Internationales Marketing (DE-588)4125431-4 gnd |
topic_facet | Internationales Marketing |
work_keys_str_mv | AT dooleisobel internationalmarketingstrategyanalysisdevelopmentandimplementation AT lowerobin internationalmarketingstrategyanalysisdevelopmentandimplementation |