Visual persuasion: the role of images in advertising
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Thousand Oaks <<[u.a.]>>
Sage
1997
|
| Schlagwörter: | |
| Umfang: | XXII, 296 S.: Ill. |
| ISBN: | 0803972458 0803972466 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Messaris, Paul |
| author_GND | (DE-588)1166867277 |
| author_facet | Messaris, Paul |
| author_role | aut |
| author_sort | Messaris, Paul |
| author_variant | p m pm |
| building | Verbundindex |
| bvnumber | BV023957214 |
| classification_rvk | QP 631 |
| ctrlnum | (OCoLC)263877379 (DE-599)BVBBV023957214 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV023957214 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T13:42:38Z |
| institution | BVB |
| isbn | 0803972458 0803972466 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017827687 |
| oclc_num | 263877379 |
| open_access_boolean | |
| owner | DE-B170 |
| owner_facet | DE-B170 |
| physical | XXII, 296 S.: Ill. |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | Sage |
| record_format | marc |
| spelling | Messaris, Paul Verfasser (DE-588)1166867277 aut Visual persuasion the role of images in advertising Paul Messaris Thousand Oaks <<[u.a.]>> Sage 1997 XXII, 296 S.: Ill. txt rdacontent n rdamedia nc rdacarrier Bild (DE-588)4006568-6 gnd rswk-swf Bildwerbung (DE-588)4310111-2 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Bild (DE-588)4006568-6 s Werbung (DE-588)4065541-6 s DE-604 Bildwerbung (DE-588)4310111-2 s Werbepsychologie (DE-588)4140889-5 s |
| spellingShingle | Messaris, Paul Visual persuasion the role of images in advertising Bild (DE-588)4006568-6 gnd Bildwerbung (DE-588)4310111-2 gnd Werbung (DE-588)4065541-6 gnd Werbepsychologie (DE-588)4140889-5 gnd |
| subject_GND | (DE-588)4006568-6 (DE-588)4310111-2 (DE-588)4065541-6 (DE-588)4140889-5 |
| title | Visual persuasion the role of images in advertising |
| title_auth | Visual persuasion the role of images in advertising |
| title_exact_search | Visual persuasion the role of images in advertising |
| title_full | Visual persuasion the role of images in advertising Paul Messaris |
| title_fullStr | Visual persuasion the role of images in advertising Paul Messaris |
| title_full_unstemmed | Visual persuasion the role of images in advertising Paul Messaris |
| title_short | Visual persuasion |
| title_sort | visual persuasion the role of images in advertising |
| title_sub | the role of images in advertising |
| topic | Bild (DE-588)4006568-6 gnd Bildwerbung (DE-588)4310111-2 gnd Werbung (DE-588)4065541-6 gnd Werbepsychologie (DE-588)4140889-5 gnd |
| topic_facet | Bild Bildwerbung Werbung Werbepsychologie |
| work_keys_str_mv | AT messarispaul visualpersuasiontheroleofimagesinadvertising |