Verfügbarkeit: Product management | Technische Universität München

Product management:

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Bibliographische Detailangaben
Beteiligte Personen:	Lehmann, Donald R. (VerfasserIn), Winer, Russell S. (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Boston [u.a.] McGraw-Hill/Irwin 2002
Ausgabe:	3. ed., internat. ed
Schriftenreihe:	McGraw-Hill/Irwin series in marketing
Schlagwörter:	Marketing Produktpolitik Produktmanagement
Umfang:	XXV, 502 S. graph. Darst.
ISBN:	0070275491 0071122265

Internformat

MARC


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Datensatz im Suchindex

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indexdate	2024-12-20T13:29:54Z
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isbn	0070275491 0071122265
language	English
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physical	XXV, 502 S. graph. Darst.
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series2	McGraw-Hill/Irwin series in marketing
spelling	Lehmann, Donald R. Verfasser aut Product management Donald R. Lehmann ; Russell S. Winer 3. ed., internat. ed Boston [u.a.] McGraw-Hill/Irwin 2002 XXV, 502 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill/Irwin series in marketing Marketing (DE-588)4037589-4 gnd rswk-swf Produktpolitik (DE-588)4134655-5 gnd rswk-swf Produktmanagement (DE-588)4125960-9 gnd rswk-swf Produktmanagement (DE-588)4125960-9 s Marketing (DE-588)4037589-4 s 1\p DE-604 Produktpolitik (DE-588)4134655-5 s 2\p DE-604 Winer, Russell S. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Lehmann, Donald R. Winer, Russell S. Product management Marketing (DE-588)4037589-4 gnd Produktpolitik (DE-588)4134655-5 gnd Produktmanagement (DE-588)4125960-9 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4134655-5 (DE-588)4125960-9
title	Product management
title_auth	Product management
title_exact_search	Product management
title_full	Product management Donald R. Lehmann ; Russell S. Winer
title_fullStr	Product management Donald R. Lehmann ; Russell S. Winer
title_full_unstemmed	Product management Donald R. Lehmann ; Russell S. Winer
title_short	Product management
title_sort	product management
topic	Marketing (DE-588)4037589-4 gnd Produktpolitik (DE-588)4134655-5 gnd Produktmanagement (DE-588)4125960-9 gnd
topic_facet	Marketing Produktpolitik Produktmanagement
work_keys_str_mv	AT lehmanndonaldr productmanagement AT winerrussells productmanagement

Verfügbarkeit

MARC

Datensatz im Suchindex

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