Anomalies in estimates of cross-price elasticities for marketing mix models: theory and empirical test
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| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass.
National Bureau of Economic Research
2006
|
| Series: | Working paper series / National Bureau of Economic Research
12756 |
| Links: | http://papers.nber.org/papers/w12756.pdf |
| Item Description: | Literaturverz. S. 50 - 52 |
| Physical Description: | 59 S. 22 cm |
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| indexdate | 2024-12-20T13:23:19Z |
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| spelling | Bonfrer, Andre Verfasser (DE-588)13279473X aut Anomalies in estimates of cross-price elasticities for marketing mix models theory and empirical test Andre Bonfrer ; Ernst R. Berndt ; Alvin Silk Cambridge, Mass. National Bureau of Economic Research 2006 59 S. 22 cm txt rdacontent n rdamedia nc rdacarrier Working paper series / National Bureau of Economic Research 12756 Literaturverz. S. 50 - 52 Berndt, Ernst R. Verfasser (DE-588)128550783 aut Silk, Alvin J. Verfasser (DE-588)128832444 aut Erscheint auch als Online-Ausgabe National Bureau of Economic Research <Cambridge, Mass.> NBER working paper series 12756 (DE-604)BV002801238 12756 http://papers.nber.org/papers/w12756.pdf kostenfrei Volltext |
| spellingShingle | Bonfrer, Andre Berndt, Ernst R. Silk, Alvin J. Anomalies in estimates of cross-price elasticities for marketing mix models theory and empirical test |
| title | Anomalies in estimates of cross-price elasticities for marketing mix models theory and empirical test |
| title_auth | Anomalies in estimates of cross-price elasticities for marketing mix models theory and empirical test |
| title_exact_search | Anomalies in estimates of cross-price elasticities for marketing mix models theory and empirical test |
| title_full | Anomalies in estimates of cross-price elasticities for marketing mix models theory and empirical test Andre Bonfrer ; Ernst R. Berndt ; Alvin Silk |
| title_fullStr | Anomalies in estimates of cross-price elasticities for marketing mix models theory and empirical test Andre Bonfrer ; Ernst R. Berndt ; Alvin Silk |
| title_full_unstemmed | Anomalies in estimates of cross-price elasticities for marketing mix models theory and empirical test Andre Bonfrer ; Ernst R. Berndt ; Alvin Silk |
| title_short | Anomalies in estimates of cross-price elasticities for marketing mix models |
| title_sort | anomalies in estimates of cross price elasticities for marketing mix models theory and empirical test |
| title_sub | theory and empirical test |
| url | http://papers.nber.org/papers/w12756.pdf |
| volume_link | (DE-604)BV002801238 |
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