Scale and scope economies in the global advertising and marketing services business:
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Cambridge, Mass.
National Bureau of Economic Research
2003
|
| Schriftenreihe: | National Bureau of Economic Research <Cambridge, Mass.>: NBER working paper series
9965 |
| Schlagwörter: | |
| Links: | http://papers.nber.org/papers/w9965.pdf |
| Umfang: | 53 S. |
Internformat
MARC
| LEADER | 00000nam a2200000zcb4500 | ||
|---|---|---|---|
| 001 | BV023590523 | ||
| 003 | DE-604 | ||
| 005 | 20090729 | ||
| 007 | t| | ||
| 008 | 021128s2003 xxu |||| 00||| eng d | ||
| 035 | |a (OCoLC)53179824 | ||
| 035 | |a (DE-599)BVBBV023590523 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c XD-US | ||
| 049 | |a DE-521 |a DE-19 | ||
| 050 | 0 | |a HF5823 | |
| 082 | 0 | |a 330.072 | |
| 100 | 1 | |a Silk, Alvin J. |e Verfasser |0 (DE-588)128832444 |4 aut | |
| 245 | 1 | 0 | |a Scale and scope economies in the global advertising and marketing services business |c Alvin J. Silk ; Ernst R. Berndt |
| 264 | 1 | |a Cambridge, Mass. |b National Bureau of Economic Research |c 2003 | |
| 300 | |a 53 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a National Bureau of Economic Research <Cambridge, Mass.>: NBER working paper series |v 9965 | |
| 650 | 4 | |a Mathematisches Modell | |
| 650 | 4 | |a Advertising |x Costs |x Mathematical models | |
| 650 | 4 | |a Marketing |x Costs |x Mathematical models | |
| 700 | 1 | |a Berndt, Ernst R. |e Verfasser |0 (DE-588)128550783 |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |
| 830 | 0 | |a National Bureau of Economic Research <Cambridge, Mass.>: NBER working paper series |v 9965 |w (DE-604)BV002801238 |9 9965 | |
| 856 | 4 | 1 | |u http://papers.nber.org/papers/w9965.pdf |z kostenfrei |3 Volltext |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-016905853 | |
Datensatz im Suchindex
| _version_ | 1818965829957451776 |
|---|---|
| any_adam_object | |
| author | Silk, Alvin J. Berndt, Ernst R. |
| author_GND | (DE-588)128832444 (DE-588)128550783 |
| author_facet | Silk, Alvin J. Berndt, Ernst R. |
| author_role | aut aut |
| author_sort | Silk, Alvin J. |
| author_variant | a j s aj ajs e r b er erb |
| building | Verbundindex |
| bvnumber | BV023590523 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)53179824 (DE-599)BVBBV023590523 |
| dewey-full | 330.072 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 330 - Economics |
| dewey-raw | 330.072 |
| dewey-search | 330.072 |
| dewey-sort | 3330.072 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01413nam a2200373zcb4500</leader><controlfield tag="001">BV023590523</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20090729 </controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">021128s2003 xxu |||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)53179824</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV023590523</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">XD-US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-521</subfield><subfield code="a">DE-19</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5823</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">330.072</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Silk, Alvin J.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)128832444</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Scale and scope economies in the global advertising and marketing services business</subfield><subfield code="c">Alvin J. Silk ; Ernst R. Berndt</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cambridge, Mass.</subfield><subfield code="b">National Bureau of Economic Research</subfield><subfield code="c">2003</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">53 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">National Bureau of Economic Research <Cambridge, Mass.>: NBER working paper series</subfield><subfield code="v">9965</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Mathematisches Modell</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield><subfield code="x">Costs</subfield><subfield code="x">Mathematical models</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Costs</subfield><subfield code="x">Mathematical models</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Berndt, Ernst R.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)128550783</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">National Bureau of Economic Research <Cambridge, Mass.>: NBER working paper series</subfield><subfield code="v">9965</subfield><subfield code="w">(DE-604)BV002801238</subfield><subfield code="9">9965</subfield></datafield><datafield tag="856" ind1="4" ind2="1"><subfield code="u">http://papers.nber.org/papers/w9965.pdf</subfield><subfield code="z">kostenfrei</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-016905853</subfield></datafield></record></collection> |
| id | DE-604.BV023590523 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T13:23:14Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016905853 |
| oclc_num | 53179824 |
| open_access_boolean | 1 |
| owner | DE-521 DE-19 DE-BY-UBM |
| owner_facet | DE-521 DE-19 DE-BY-UBM |
| physical | 53 S. |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | National Bureau of Economic Research |
| record_format | marc |
| series | National Bureau of Economic Research <Cambridge, Mass.>: NBER working paper series |
| series2 | National Bureau of Economic Research <Cambridge, Mass.>: NBER working paper series |
| spelling | Silk, Alvin J. Verfasser (DE-588)128832444 aut Scale and scope economies in the global advertising and marketing services business Alvin J. Silk ; Ernst R. Berndt Cambridge, Mass. National Bureau of Economic Research 2003 53 S. txt rdacontent n rdamedia nc rdacarrier National Bureau of Economic Research <Cambridge, Mass.>: NBER working paper series 9965 Mathematisches Modell Advertising Costs Mathematical models Marketing Costs Mathematical models Berndt, Ernst R. Verfasser (DE-588)128550783 aut Erscheint auch als Online-Ausgabe National Bureau of Economic Research <Cambridge, Mass.>: NBER working paper series 9965 (DE-604)BV002801238 9965 http://papers.nber.org/papers/w9965.pdf kostenfrei Volltext |
| spellingShingle | Silk, Alvin J. Berndt, Ernst R. Scale and scope economies in the global advertising and marketing services business National Bureau of Economic Research <Cambridge, Mass.>: NBER working paper series Mathematisches Modell Advertising Costs Mathematical models Marketing Costs Mathematical models |
| title | Scale and scope economies in the global advertising and marketing services business |
| title_auth | Scale and scope economies in the global advertising and marketing services business |
| title_exact_search | Scale and scope economies in the global advertising and marketing services business |
| title_full | Scale and scope economies in the global advertising and marketing services business Alvin J. Silk ; Ernst R. Berndt |
| title_fullStr | Scale and scope economies in the global advertising and marketing services business Alvin J. Silk ; Ernst R. Berndt |
| title_full_unstemmed | Scale and scope economies in the global advertising and marketing services business Alvin J. Silk ; Ernst R. Berndt |
| title_short | Scale and scope economies in the global advertising and marketing services business |
| title_sort | scale and scope economies in the global advertising and marketing services business |
| topic | Mathematisches Modell Advertising Costs Mathematical models Marketing Costs Mathematical models |
| topic_facet | Mathematisches Modell Advertising Costs Mathematical models Marketing Costs Mathematical models |
| url | http://papers.nber.org/papers/w9965.pdf |
| volume_link | (DE-604)BV002801238 |
| work_keys_str_mv | AT silkalvinj scaleandscopeeconomiesintheglobaladvertisingandmarketingservicesbusiness AT berndternstr scaleandscopeeconomiesintheglobaladvertisingandmarketingservicesbusiness |