Effective advertising: understanding when, how, and why advertising works
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Thousand Oak <<[u.a.]>>
Sage Publications
[20]05
|
| Ausgabe: | [Nachdr.] |
| Schlagwörter: | |
| Links: | http://www.loc.gov/catdir/toc/ecip046/2003016016.html |
| Beschreibung: | Includes bibliographical references and index |
| Umfang: | 203 S. Ill., graph. Darst. |
| ISBN: | 0761922520 0761922539 |
Internformat
MARC
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| 100 | 1 | |a Tellis, Gerard J. |d 1950- |e Verfasser |0 (DE-588)137812639 |4 aut | |
| 245 | 1 | 0 | |a Effective advertising |b understanding when, how, and why advertising works |c Gerard J. Tellis |
| 250 | |a [Nachdr.] | ||
| 264 | 1 | |a Thousand Oak <<[u.a.]>> |b Sage Publications |c [20]05 | |
| 300 | |a 203 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
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| 856 | 4 | |u http://www.loc.gov/catdir/toc/ecip046/2003016016.html |3 Table of contents | |
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Datensatz im Suchindex
| _version_ | 1818965759966052352 |
|---|---|
| any_adam_object | |
| author | Tellis, Gerard J. 1950- |
| author_GND | (DE-588)137812639 |
| author_facet | Tellis, Gerard J. 1950- |
| author_role | aut |
| author_sort | Tellis, Gerard J. 1950- |
| author_variant | g j t gj gjt |
| building | Verbundindex |
| bvnumber | BV023535659 |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)845713757 (DE-599)BVBBV023535659 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | [Nachdr.] |
| format | Book |
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| id | DE-604.BV023535659 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T13:22:07Z |
| institution | BVB |
| isbn | 0761922520 0761922539 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016855444 |
| oclc_num | 845713757 |
| open_access_boolean | |
| owner | DE-521 |
| owner_facet | DE-521 |
| physical | 203 S. Ill., graph. Darst. |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | Sage Publications |
| record_format | marc |
| spelling | Tellis, Gerard J. 1950- Verfasser (DE-588)137812639 aut Effective advertising understanding when, how, and why advertising works Gerard J. Tellis [Nachdr.] Thousand Oak <<[u.a.]>> Sage Publications [20]05 203 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Werbewirkung (DE-588)4189647-6 gnd rswk-swf Werbewirkungsanalyse (DE-588)4244492-5 gnd rswk-swf Werbewirkungsforschung (DE-588)4189648-8 gnd rswk-swf Werbewirkung (DE-588)4189647-6 s DE-604 Werbewirkungsforschung (DE-588)4189648-8 s 1\p DE-604 Werbewirkungsanalyse (DE-588)4244492-5 s 2\p DE-604 http://www.loc.gov/catdir/toc/ecip046/2003016016.html Table of contents 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Tellis, Gerard J. 1950- Effective advertising understanding when, how, and why advertising works Werbewirkung (DE-588)4189647-6 gnd Werbewirkungsanalyse (DE-588)4244492-5 gnd Werbewirkungsforschung (DE-588)4189648-8 gnd |
| subject_GND | (DE-588)4189647-6 (DE-588)4244492-5 (DE-588)4189648-8 |
| title | Effective advertising understanding when, how, and why advertising works |
| title_auth | Effective advertising understanding when, how, and why advertising works |
| title_exact_search | Effective advertising understanding when, how, and why advertising works |
| title_full | Effective advertising understanding when, how, and why advertising works Gerard J. Tellis |
| title_fullStr | Effective advertising understanding when, how, and why advertising works Gerard J. Tellis |
| title_full_unstemmed | Effective advertising understanding when, how, and why advertising works Gerard J. Tellis |
| title_short | Effective advertising |
| title_sort | effective advertising understanding when how and why advertising works |
| title_sub | understanding when, how, and why advertising works |
| topic | Werbewirkung (DE-588)4189647-6 gnd Werbewirkungsanalyse (DE-588)4244492-5 gnd Werbewirkungsforschung (DE-588)4189648-8 gnd |
| topic_facet | Werbewirkung Werbewirkungsanalyse Werbewirkungsforschung |
| url | http://www.loc.gov/catdir/toc/ecip046/2003016016.html |
| work_keys_str_mv | AT tellisgerardj effectiveadvertisingunderstandingwhenhowandwhyadvertisingworks |