Advertising, promotion & supplemental aspects of integrated marketing communications:
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Fort Worth [u.a.]
Dryden Press
2000
|
| Ausgabe: | 5. ed. |
| Schriftenreihe: | The Dryden Press series in marketing
|
| Schlagwörter: | |
| Umfang: | XXIX, 674 S. |
| ISBN: | 0030211131 |
Internformat
MARC
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|---|---|---|---|
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| 007 | t| | ||
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| 020 | |a 0030211131 |9 0-03-021113-1 | ||
| 035 | |a (OCoLC)43286630 | ||
| 035 | |a (DE-599)BVBBV023523533 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c XD-US | ||
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| 100 | 1 | |a Shimp, Terence A. |d 1944- |e Verfasser |0 (DE-588)135858127 |4 aut | |
| 245 | 1 | 0 | |a Advertising, promotion & supplemental aspects of integrated marketing communications |c Terence A. Shimp |
| 250 | |a 5. ed. | ||
| 264 | 1 | |a Fort Worth [u.a.] |b Dryden Press |c 2000 | |
| 300 | |a XXIX, 674 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The Dryden Press series in marketing | |
| 650 | 7 | |a Communication en marketing |2 ram | |
| 650 | 7 | |a Marketing direct |2 ram | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Publicité |2 ram | |
| 650 | 7 | |a Reclame |2 gtt | |
| 650 | 7 | |a Ventes - Promotion |2 ram | |
| 650 | 4 | |a Communication in marketing | |
| 650 | 4 | |a Sales promotion | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Direct marketing | |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kommunikation |0 (DE-588)4031883-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktkommunikation |0 (DE-588)4131075-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kommunikationspolitik |0 (DE-588)4232471-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Integriertes Management |0 (DE-588)4346301-0 |2 gnd |9 rswk-swf |
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| 689 | 2 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
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| 689 | 3 | 2 | |a Integriertes Management |0 (DE-588)4346301-0 |D s |
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Datensatz im Suchindex
| _version_ | 1818965740168937472 |
|---|---|
| any_adam_object | |
| author | Shimp, Terence A. 1944- |
| author_GND | (DE-588)135858127 |
| author_facet | Shimp, Terence A. 1944- |
| author_role | aut |
| author_sort | Shimp, Terence A. 1944- |
| author_variant | t a s ta tas |
| building | Verbundindex |
| bvnumber | BV023523533 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.123.S54 2000 |
| callnumber-search | HF5415.123.S54 2000 |
| callnumber-sort | HF 45415.123 S54 42000 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)43286630 (DE-599)BVBBV023523533 |
| dewey-full | 658.8/2 658.8/221 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/2 658.8/2 21 |
| dewey-search | 658.8/2 658.8/2 21 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 5. ed. |
| format | Book |
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| id | DE-604.BV023523533 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T13:21:48Z |
| institution | BVB |
| isbn | 0030211131 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016843791 |
| oclc_num | 43286630 |
| open_access_boolean | |
| owner | DE-521 DE-706 DE-B170 DE-188 |
| owner_facet | DE-521 DE-706 DE-B170 DE-188 |
| physical | XXIX, 674 S. |
| publishDate | 2000 |
| publishDateSearch | 2000 |
| publishDateSort | 2000 |
| publisher | Dryden Press |
| record_format | marc |
| series2 | The Dryden Press series in marketing |
| spelling | Shimp, Terence A. 1944- Verfasser (DE-588)135858127 aut Advertising, promotion & supplemental aspects of integrated marketing communications Terence A. Shimp 5. ed. Fort Worth [u.a.] Dryden Press 2000 XXIX, 674 S. txt rdacontent n rdamedia nc rdacarrier The Dryden Press series in marketing Communication en marketing ram Marketing direct ram Marketing gtt Publicité ram Reclame gtt Ventes - Promotion ram Communication in marketing Sales promotion Advertising Direct marketing Unternehmen (DE-588)4061963-1 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Kommunikationspolitik (DE-588)4232471-3 gnd rswk-swf Integriertes Management (DE-588)4346301-0 gnd rswk-swf Integriertes Management (DE-588)4346301-0 s Marketing (DE-588)4037589-4 s Kommunikation (DE-588)4031883-7 s DE-604 Werbung (DE-588)4065541-6 s Unternehmen (DE-588)4061963-1 s Kommunikationspolitik (DE-588)4232471-3 s DE-188 Marktkommunikation (DE-588)4131075-5 s |
| spellingShingle | Shimp, Terence A. 1944- Advertising, promotion & supplemental aspects of integrated marketing communications Communication en marketing ram Marketing direct ram Marketing gtt Publicité ram Reclame gtt Ventes - Promotion ram Communication in marketing Sales promotion Advertising Direct marketing Unternehmen (DE-588)4061963-1 gnd Kommunikation (DE-588)4031883-7 gnd Marketing (DE-588)4037589-4 gnd Werbung (DE-588)4065541-6 gnd Marktkommunikation (DE-588)4131075-5 gnd Kommunikationspolitik (DE-588)4232471-3 gnd Integriertes Management (DE-588)4346301-0 gnd |
| subject_GND | (DE-588)4061963-1 (DE-588)4031883-7 (DE-588)4037589-4 (DE-588)4065541-6 (DE-588)4131075-5 (DE-588)4232471-3 (DE-588)4346301-0 |
| title | Advertising, promotion & supplemental aspects of integrated marketing communications |
| title_auth | Advertising, promotion & supplemental aspects of integrated marketing communications |
| title_exact_search | Advertising, promotion & supplemental aspects of integrated marketing communications |
| title_full | Advertising, promotion & supplemental aspects of integrated marketing communications Terence A. Shimp |
| title_fullStr | Advertising, promotion & supplemental aspects of integrated marketing communications Terence A. Shimp |
| title_full_unstemmed | Advertising, promotion & supplemental aspects of integrated marketing communications Terence A. Shimp |
| title_short | Advertising, promotion & supplemental aspects of integrated marketing communications |
| title_sort | advertising promotion supplemental aspects of integrated marketing communications |
| topic | Communication en marketing ram Marketing direct ram Marketing gtt Publicité ram Reclame gtt Ventes - Promotion ram Communication in marketing Sales promotion Advertising Direct marketing Unternehmen (DE-588)4061963-1 gnd Kommunikation (DE-588)4031883-7 gnd Marketing (DE-588)4037589-4 gnd Werbung (DE-588)4065541-6 gnd Marktkommunikation (DE-588)4131075-5 gnd Kommunikationspolitik (DE-588)4232471-3 gnd Integriertes Management (DE-588)4346301-0 gnd |
| topic_facet | Communication en marketing Marketing direct Marketing Publicité Reclame Ventes - Promotion Communication in marketing Sales promotion Advertising Direct marketing Unternehmen Kommunikation Werbung Marktkommunikation Kommunikationspolitik Integriertes Management |
| work_keys_str_mv | AT shimpterencea advertisingpromotionsupplementalaspectsofintegratedmarketingcommunications |