Business research methods:
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Boston, Mass. [u.a.]
Irwin
1998
|
| Ausgabe: | 6. ed. |
| Schriftenreihe: | The Irwin/McGraw-Hill series
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016837898&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | XVI, 703 S. graph. Darst. |
| ISBN: | 0256239525 |
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| 264 | 1 | |a Boston, Mass. [u.a.] |b Irwin |c 1998 | |
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Datensatz im Suchindex
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|---|---|
| adam_text |
Brief 0
PARTI
Introduction to Business Research
1 Research in Business 2
2 Scientific Thinking 24
3 The Research Process 54
4 The Research Proposal 84
5 Ethics in Business Research 106
PART II
The Design of Research
6 Design Strategies 128
7 Measurement 156
8 Scaling Design 182
9 Sampling Design 212
PART III
The Sources and Collection of Data
10 Secondary Data Sources 254
11 Survey Methods: Communicating with Respondents 284
12 Instruments for Respondent Communication 316
DNTENTS
13 Observational Studies 360
14 Experimentation 378
PART IV
Analysis and Presentation of Data
15 Data Preparation and Preliminary Analysis 408
16 Hypothesis Testing 462
17 Measures of Association 512
18 Multivariate Analysis: An Overview 556
19 Presenting Results: Written and Oral Reports 594
APPENDICES
A A Guide to Reference and Searching 644
B Decision Theory Problem 652
C Request for Proposal (RFP): Assessment and Contents 660
D Sample Student Term Project 666
E Nonparametric Significance Tests 674
F Selected Statistical Tables 682
Index 693
ix
CONTI
PARTI
Introduction to Business Research
1 Research in Business 2
Why Study Research? 5
The Value of Acquiring Skills 6
What Is Research? 7
What Is the Dilemma Facing the
Manager? 10
What Must the Researcher
Accomplish? 10
Is Research Always Problem-Solving
Based? 13
Business Research Defined 14
How Scientific Is Business Research? 14
What is Good Research? 15
The Manager-Researcher
Relationship 18
Manager-Researcher Contributions 19
Manager-Researcher Conflicts 19
Decision-Driven Research 20
Summary 20
Key Terms 21
Discussion Questions 21
Reference Notes 22
Suggested Readings 23
x
;nts
2 Scientific Thinking 24
Styles of Thinking 26
Sources of Knowledge 26
The Thought Process:
Reasoning 29
Deduction 30
Induction 31
Combining Induction
and Deduction 32
Reflective Thinking and the Scientific
Method 33
The Scientific Attitude 34
Understanding Theory: Components and
Connections 35
Concepts 35
Constructs 37
Definitions 38
Variables 40
Propositions and
Hypotheses 43
Theory 46
Models 48
Summary 49
Key Terms 50
Discussion Questions 50
Reference Notes 51
Suggested Readings 52
Contents
3 The Research Process 54
The Research Process 56
The Management-Research Question
Hierarchy 58
The Management Question 59
Exploration 60
Research Process Problems 69
The Favored Technique
Syndrome 69
Company Database Strip-Mining 70
Unresearchable Questions 70
Ill-Defined Management Problems 71
Politically Motivated Research 71
Designing the Study 72
Sampling Design 72
Resource Allocation
and Budgets 73
Valuing Research Information 73
Evaluation Methods 74
The Research Proprosal 75
Proposal Content 76
Pilot Testing 76
Data Collection 77
Analysis and Interpretation 78
Reporting the Results 78
Summary 79
Key Terms 80
Discussion Questions 80
References Notes 82
Suggested Readings 82
4 The Research Proposal 84
The Purpose of the Research
Proposal 86
Sponsor Uses 86
Researcher Benefits 88
Types of Research Proposals 88
Internal Proposals 89
External Proposals 91
Structuring the Research
Proposal 91
Executive Summary 91
Problem Statement 91
xi
Research Objectives 92
Literature Review 92
Impoitance/B enefits
of the Study 93
Research Design 93
Data Analysis 93
Nature and Form of Results 94
Qualifications of Researchers 94
Budget 94
Schedule 96
Facilities and Special Resources 96
Project Management 97
Bibliography 97
Appendices 97
Evaluating the Research Proposal 98
Summary 102
Key Terms 103
Discussion Questions 103
Reference Notes 104
Suggested Readings 105
5 Ethics in Business Research 106
What Are Research Ethics? 108
Ethical Treatment of Respondents
and Subjects 108
Benefits 109
Deception 109
Informed Consent 110
Debriefing Respondents 110
Rights to Privacy 111
Data Collection in Cyberspace 112
Ethics and the Client 113
Confidentiality 113
Right to Quality Research 113
Client's Ethics 114
Researchers and Team Members 114
Safety 114
Ethical Behavior of Assistants 115
Protection of Anonymity 115
Professional Standards 117
Resources for Ethical Awareness 120
Summary 120
Key Terms 121
Cases 121
xfi Contents
Reference Notes 124
Suggested Readings 125
PART II
The Design of Research
6 Design Strategies 128
What Is Research Design? 130
Classification of Designs 130
Exploratory Studies 134
Qualitative Techniques 134
Secondary Data Analysis 135
Experience Survey 136
Focus Groups 137
Two-Stage Design 140
Descriptive Studies 141
Casual Studies 142
The Concept of Cause 142
Causal Relationships 145
Testing Causal Hypotheses 147
Summary 151
Key Terms 152
Discussion Questions 153
Reference Notes 154
Suggested Readings 155
7 Measurement 156
The Nature of Measurement 159
What Is Measured? 160
Data Types 160
Nominal Data 161
Ordinal Data 162
Interval Data 164
Ratio Data 164
Sources of Measurement Differences 165
Error Sources 165
The Characteristics of Sound
Measurement 166
Validity 166
Reliability 171
Summary 177
Key Terms 178
Discussion Questions 178
Reference Notes 180
Suggested Readings 181
8 Scaling Design 182
The Nature of Scaling 184
Scaling Denned 184
Scale Classification 184
Response Methods 186
Rating Scales 186
Ranking Scales 191
Scale Construction 194
Arbitrary Scales 194
Consensus Scaling 195
Item Analysis 195
Cumulative Scales 197
Factor Scales 198
Advanced Scaling Techniques 201
Summary 205
Key Terms 206
Case 207
Discussion Questions 207
Reference Notes 209
Suggested Readings 210
9 Sampling Design 212
The Nature of Sampling 215
Why Sample? 215
What Is a Good Sample? 216
Types of Sample Design 217
Probability Sampling 219
Steps in Sampling Design 219
Sampling Concepts 224
Complex Probability Sampling 237
Systematic Sampling 237
Stratified Sampling 238
Cluster Sampling 240
Double Sampling 242
Nonprobability Sampling 243
Practical Considerations 244
Methods 245
Contents
Summary 247
Key Terms 249
Case 250
Discussion Questions 250
Reference Notes 251
Suggested Readings 252
PART III
The Sources and Collection of Data
10 Secondary Data Sources 254
Primary Versus Secondary Data 256
What Are Secondary Data? 256
Uses of Secondary Data 257
Advantages and Disadvantages of
Secondary Data 257
Classifying Secondary Data 258
The Library and the Internet 262
The Library: Not Just a Home
for Paper 262
The Internet: Not Just a Library
Without Walls 263
Searching for Secondary Data 265
A Strategy for Secondary
Data 265
Strategy, Step by Step 266
Using Search Engines 271
Keeping Track of Your
Research 275
Summary 279
Key Terms 280
Case 280
Discussion Questions 280
Reference Notes 282
Suggested Readings 283
11 Survey Methods: Communicating
With Respondents 284
Characteristics of the Communication
Approach 287
Applications 287
xiii
Personal Interviewing 291
Evaluation of the Personal
Interview 291
Interviewing Technique 292
Interview Problems 297
Telephone Interviewing 300
Evaluation of the Telephone
Interview 300
Telephone Interview Trends 303
Self-Administered Surveys 303
Mail Surveys 303
Improving Returns 305
Maximizing the Mail Survey 307
Self-Administered Survey
Trends 308
Selecting an Optimal Method 309
Outsourcing Survey Services 310
Summary 311
Key Terms 312
Case 312
Discussion Questions 312
Reference Notes 313
Suggested Readings 315
12 Instruments for Respondent
Communication 316
Developing the Instrument Design Strategy:
Phase 1 319
Management-Research Question
Hierarchy Revisited 319
Type of Data 324
Communication Approach 324
Question Structure 324
Disguising Objectives
and Sponsors 325
Preliminary Analysis Plan 327
Constructing and Refining the Measurement
Questions: Phase 2 327
Question Content 328
Question Wording 332
Response Strategy 336
Response Strategies
Illustrated 338
Sources of Existing Questions 342
xiv Contents
Drafting and Refining the Instrument:
Phase 3 344
Introduction and Respondent
Screening 344
Measurement Question Sequencing 344
Instructions 347
Conclusion 348
Overcoming Instrument Problems 348
The Value of Pretesting 349
Pretesting Options 351
Summary 353
Key Terms 354
Cases 355
Discussion Questions 355
Reference Notes 357
Suggested Readings 358
13 Observational Studies 360
The Uses of Observation 362
Nonbehavioral Observation 364
Behavioral Observation 364
Evaluation of the Observational Method 365
The Observer-Subject Relationship 366
Directness of Observation 366
Concealment 367
Participation 367
Conducting an Observational Study 368
The Type of Study 368
Content Specification 369
Observer Training 369
Data Collection 370
Unobtrusive Measures 371
Summary 375
Key Terms 375
Discussion Questions 376
Reference Notes 377
Suggested Readings 377
14 Experimentation 378
What Is Experimentation? 381
An Evaluation of Experiments 382
Advantages 382
Disadvantages 382
Conducting an Experiment 383
Selecting Relevant Variables 383
Specifying the Levels of Treatment 384
Controlling the Experimental
Environment 384
Choosing the Experimental Design 385
Selecting and Assigning Subjects 385
Pilot Testing, Revising, and Testing 386
Analyzing the Data 386
Validity in Experimentation 387
Internal Validity 388
External Validity 390
Experimental Research Designs 391
Preexperimental Designs 392
True Experimental
Designs 392
Extensions of True Experimental
Designs 394
Field Experiments: Quasi- or
Semi-Experiments 397
Summary 401
Key Terms 402
Case 402
Discussion Questions 402
Reference Notes 404
Suggested Readings 404
PART IV
Analysis and Presentation of Data
15 Data Preparation and Preliminary
Analysis 408
Introduction 411
Editing 411
Field Editing 412
Central Editing 412
Coding 413
Coding Rules 413
Codebook Construction 414
Coding Closed Questions 414
Coding Open Questions 416
Using Content Analysis for
Contents
Open Questions 417
"Don't Know" Responses 419
Data Entry 421
Data Entry Formats 423
Exploring, Displaying, and Examining
Data 426
An Exploratory Data Analysis
Approach 426
Frequency Tables, Bar Charts,
and Pie Charts 430
Histograms 431
Stem-and-Leaf Displays 433
Boxplots 435
Transformation 438
Crosstabulation 441
The Use of Percentages 442
Other Table-Based Analysis 443
Data Mining 446
Evolution of Data Mining 447
Management Research Uses 448
Data-Mining Techniques 448
Data-Mining Process 451
Summary 453
Key Terms 455
Cases 455
Discussion Questions 456
Reference Notes 459
Suggested Readings 461
16 Hypothesis Testing 462
Introduction 466
Hypothesis Testing 467
Testing Approaches 467
Statistical Significance 467
The Logic of Hypothesis Testing 468
Statistical Testing Procedures 474
Probability Values (p Values) 476
Tests of Significance 477
Types of Tests 477
How to Select a Test 479
One-Sample Tests 480
Two Independent Samples
Tests 484
Two Related Samples Tests 488
XV
k Independent Samples Tests 492
k Related Samples Tests 501
Summary 504
Key Terms 505
Cases 505
Discussion Questions 506
Computer Problems 508
Reference Notes 509
Suggested Readings 510
17 Measures of Association 512
Introduction 515
Bivariate Correlation Analysis 516
Pearson's Product Moment
Coefficient r 516
Scatterplots for Exploring
Relationships 518
The Assumptions of r 520
Computation and Testing of r 521
Correlation Matrix 524
Interpretation of Correlations 525
Bivariate Linear Regression 526
The Basic Model 527
Concept Application 528
Method of Least Squares 530
Predictions 533
Testing the Goodness of Fit 535
Nonparametric Measures of Association 539
Measures for Nominal Data 539
Measures for Ordinal Data 544
Summary 548
Key Terms 550
Cases 550
Discussion Questions 550
Reference Notes 553
Suggested Readings 555
18 Multivoriate Analysis: An Overview 556
Introduction 559
Selecting a Multivariate
Technique 559
Dependency Techniques 562
Multiple Regression 562
ivi Contents
Discriminant Analysis 565
MANOVA 567
LISREL 571
Conjoint Analysis 572
Interdependency Techniques 577
Factor Analysis 577
Cluster Analysis 582
Multidimensional Scaling 584
Summary 588
Key Terms 589
Cases 590
Discussion Questions 590
Reference Notes 592
Suggested Readings 592
19 Presenting Results: Written
and Oral Reports 594
The Written Research Report 596
Short Reports 596
Long Reports 597
Research Report Components 598
Prefatory Items 599
Introduction 600
Methodology 601
Findings 602
Conclusions 602
Appendices 603
Bibliography 603
Writing the Report 603
Prewriting Concerns 604
Writing the Draft 605
Presentation Considerations 610
Presentation of Statistics 623
Text Presentation 623
Semitabular Presentation 623
Tabular Presentation 623
Graphics 624
Improvement and Control Charts 630
Oral Presentation 635
Preparation 635
Delivery 637
Audiovisuals 638
Summary 639
Key Terms 640
Discussion Questions 640
Reference Notes 641
Suggested Readings 642
APPENDICES
A A Guide to Reference and Searching 644
B Decision Theory Problem 652
C Request for Proposal (RFP): Assessment
and Contents 660
D Sample Student Term Project 666
E Nonparametric Significance Tests 674
F Selected Statistical Tables 682
Index 693 |
| any_adam_object | 1 |
| author | Cooper, Donald R. Schindler, Pamela S. |
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| author_role | aut aut |
| author_sort | Cooper, Donald R. |
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| building | Verbundindex |
| bvnumber | BV023517457 |
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| callnumber-raw | HD30.4.E47 1998 |
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| discipline | Wirtschaftswissenschaften |
| edition | 6. ed. |
| format | Book |
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| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV023517457 |
| illustrated | Illustrated |
| indexdate | 2025-01-11T17:51:01Z |
| institution | BVB |
| isbn | 0256239525 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016837898 |
| oclc_num | 299883381 |
| open_access_boolean | |
| owner | DE-521 |
| owner_facet | DE-521 |
| physical | XVI, 703 S. graph. Darst. |
| publishDate | 1998 |
| publishDateSearch | 1998 |
| publishDateSort | 1998 |
| publisher | Irwin |
| record_format | marc |
| series2 | The Irwin/McGraw-Hill series |
| spelling | Cooper, Donald R. Verfasser aut Business research methods Donald R. Cooper ; Pamela S. Schindler 6. ed. Boston, Mass. [u.a.] Irwin 1998 XVI, 703 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Irwin/McGraw-Hill series Industrial management -- Research Unternehmenstheorie (DE-588)4078614-6 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Konjunkturforschung (DE-588)4128162-7 gnd rswk-swf Empirische Sozialforschung (DE-588)4014606-6 gnd rswk-swf Betriebswirtschaftslehre (DE-588)4069402-1 gnd rswk-swf Forschung (DE-588)4017894-8 gnd rswk-swf Wirtschaftswissenschaften (DE-588)4066528-8 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Methodologie (DE-588)4139716-2 gnd rswk-swf Empirische Wirtschaftsforschung (DE-588)4014609-1 gnd rswk-swf Entscheidungsprozess (DE-588)4121202-2 gnd rswk-swf Forschungsmethode (DE-588)4155046-8 gnd rswk-swf Operations Research (DE-588)4043586-6 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Management (DE-588)4037278-9 s Forschung (DE-588)4017894-8 s Methodologie (DE-588)4139716-2 s DE-604 Betriebswirtschaftslehre (DE-588)4069402-1 s Empirische Sozialforschung (DE-588)4014606-6 s Forschungsmethode (DE-588)4155046-8 s Unternehmen (DE-588)4061963-1 s Operations Research (DE-588)4043586-6 s Unternehmenstheorie (DE-588)4078614-6 s Wirtschaftswissenschaften (DE-588)4066528-8 s Empirische Wirtschaftsforschung (DE-588)4014609-1 s Konjunkturforschung (DE-588)4128162-7 s Entscheidungsprozess (DE-588)4121202-2 s Schindler, Pamela S. Verfasser (DE-588)123742450X aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016837898&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Cooper, Donald R. Schindler, Pamela S. Business research methods Industrial management -- Research Unternehmenstheorie (DE-588)4078614-6 gnd Management (DE-588)4037278-9 gnd Konjunkturforschung (DE-588)4128162-7 gnd Empirische Sozialforschung (DE-588)4014606-6 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd Forschung (DE-588)4017894-8 gnd Wirtschaftswissenschaften (DE-588)4066528-8 gnd Unternehmen (DE-588)4061963-1 gnd Methodologie (DE-588)4139716-2 gnd Empirische Wirtschaftsforschung (DE-588)4014609-1 gnd Entscheidungsprozess (DE-588)4121202-2 gnd Forschungsmethode (DE-588)4155046-8 gnd Operations Research (DE-588)4043586-6 gnd |
| subject_GND | (DE-588)4078614-6 (DE-588)4037278-9 (DE-588)4128162-7 (DE-588)4014606-6 (DE-588)4069402-1 (DE-588)4017894-8 (DE-588)4066528-8 (DE-588)4061963-1 (DE-588)4139716-2 (DE-588)4014609-1 (DE-588)4121202-2 (DE-588)4155046-8 (DE-588)4043586-6 (DE-588)4123623-3 |
| title | Business research methods |
| title_auth | Business research methods |
| title_exact_search | Business research methods |
| title_full | Business research methods Donald R. Cooper ; Pamela S. Schindler |
| title_fullStr | Business research methods Donald R. Cooper ; Pamela S. Schindler |
| title_full_unstemmed | Business research methods Donald R. Cooper ; Pamela S. Schindler |
| title_short | Business research methods |
| title_sort | business research methods |
| topic | Industrial management -- Research Unternehmenstheorie (DE-588)4078614-6 gnd Management (DE-588)4037278-9 gnd Konjunkturforschung (DE-588)4128162-7 gnd Empirische Sozialforschung (DE-588)4014606-6 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd Forschung (DE-588)4017894-8 gnd Wirtschaftswissenschaften (DE-588)4066528-8 gnd Unternehmen (DE-588)4061963-1 gnd Methodologie (DE-588)4139716-2 gnd Empirische Wirtschaftsforschung (DE-588)4014609-1 gnd Entscheidungsprozess (DE-588)4121202-2 gnd Forschungsmethode (DE-588)4155046-8 gnd Operations Research (DE-588)4043586-6 gnd |
| topic_facet | Industrial management -- Research Unternehmenstheorie Management Konjunkturforschung Empirische Sozialforschung Betriebswirtschaftslehre Forschung Wirtschaftswissenschaften Unternehmen Methodologie Empirische Wirtschaftsforschung Entscheidungsprozess Forschungsmethode Operations Research Lehrbuch |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016837898&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT cooperdonaldr businessresearchmethods AT schindlerpamelas businessresearchmethods |