Strategic marketing management 1996 - 97: planning and control, analysis and decision
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Oxford [u.a.]
Butterworth-Heinemann
1996
|
| Schriftenreihe: | The marketing series : student
The CIM Workbook series : marketing : diploma |
| Umfang: | XVI, 371 S. Ill., graph. Darst. |
| ISBN: | 0750629142 |
Internformat
MARC
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Datensatz im Suchindex
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| author | Fifield, Paul Gilligan, Colin |
| author_facet | Fifield, Paul Gilligan, Colin |
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| building | Verbundindex |
| bvnumber | BV023508692 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)915808034 (DE-599)BVBBV023508692 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV023508692 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T13:21:30Z |
| institution | BVB |
| isbn | 0750629142 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016832158 |
| oclc_num | 915808034 |
| open_access_boolean | |
| owner | DE-521 |
| owner_facet | DE-521 |
| physical | XVI, 371 S. Ill., graph. Darst. |
| publishDate | 1996 |
| publishDateSearch | 1996 |
| publishDateSort | 1996 |
| publisher | Butterworth-Heinemann |
| record_format | marc |
| series2 | The marketing series : student The CIM Workbook series : marketing : diploma |
| spelling | Fifield, Paul Verfasser aut Strategic marketing management 1996 - 97 planning and control, analysis and decision Paul Fifield and Colin Gilligan Oxford [u.a.] Butterworth-Heinemann 1996 XVI, 371 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier The marketing series : student The CIM Workbook series : marketing : diploma Gilligan, Colin Verfasser aut |
| spellingShingle | Fifield, Paul Gilligan, Colin Strategic marketing management 1996 - 97 planning and control, analysis and decision |
| title | Strategic marketing management 1996 - 97 planning and control, analysis and decision |
| title_auth | Strategic marketing management 1996 - 97 planning and control, analysis and decision |
| title_exact_search | Strategic marketing management 1996 - 97 planning and control, analysis and decision |
| title_full | Strategic marketing management 1996 - 97 planning and control, analysis and decision Paul Fifield and Colin Gilligan |
| title_fullStr | Strategic marketing management 1996 - 97 planning and control, analysis and decision Paul Fifield and Colin Gilligan |
| title_full_unstemmed | Strategic marketing management 1996 - 97 planning and control, analysis and decision Paul Fifield and Colin Gilligan |
| title_short | Strategic marketing management 1996 - 97 |
| title_sort | strategic marketing management 1996 97 planning and control analysis and decision |
| title_sub | planning and control, analysis and decision |
| work_keys_str_mv | AT fifieldpaul strategicmarketingmanagement199697planningandcontrolanalysisanddecision AT gilligancolin strategicmarketingmanagement199697planningandcontrolanalysisanddecision |