Verfügbarkeit: Marketing that works | Technische Universität München

Marketing that works: how entrepreneurial marketing can add sustainable value to any sized company

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Bibliographische Detailangaben
Beteilige Person:	Lodish, Leonard M. (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Upper Saddle River, N.J. Wharton School Publ. 2007
Ausgabe:	Draft manuscript
Schlagwörter:	Unternehmen New business enterprises > Management Business enterprises > Management Marketing > Management Entrepreneurship Marketing Unternehmensgründung
Links:	http://www.loc.gov/catdir/toc/ecip075/2006038980.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016605470&sequence=000008&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Umfang:	XV, 318 S. Ill., graph. Darst. 24 cm
ISBN:	0132390752 9780132390750 9780137021338 013702133X

Internformat

MARC


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300			\|a XV, 318 S. \|b Ill., graph. Darst. \|c 24 cm
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Datensatz im Suchindex

_version_	1819254766090321920
adam_text	CONTENTS ABOUT THE AUTHORS xi ACKNOWLEDGMENTS xiii INTRODUCTION 1 CHAPTER 1 MARKETING-DRIVEN STRATEGY TO MAKE EXTRAORDINARY MONEY 11 CHAPTER 2 GENERATING, SCREENING, AND DEVELOPING IDEAS 35 CHAPTER 3 ENTREPRENEURIAL PRICING—AN OFTEN- MISUSED WAY TO GARNER EXTRAORDINARY PROFITS 59 CHAPTER 4 DISTRIBUTION/CHANNEL DECISIONS TO SOLIDIFY SUSTAINABLE COMPETITIVE ADVANTAGE 87 CHAPTER 5 PRODUCT LAUNCH TO MAXIMIZE PRODUCT/SERVICE LIFETIME PROFITABILITY 131 CHAPTER 6 ENTREPRENEURIAL ADVERTISING THAT WORKS—VAGUELY RIGHT OR PRECISELY WRONG? 145 ix ¦¦¦ MARKETING THAT WORKS CHAPTER 7 HOW TO LEVERAGE PUBLIC RELATIONS FOR MAXIMUM VALUE 179 CHAPTER 8 SALES MANAGEMENT TO ADD VALUE 191 CHAPTER 9 MARKETING-ENABLED SALES 221 CHAPTER 10 ENTREPRENEURIAL PROMOTION AND VIRAL MARKETING TO MAXIMIZE SUSTAINABLE PROFITABILITY 239 CHAPTER 11 MARKETING RESOURCE DEPLOYMENT AND ALLOCATION—THE ALLOC SOFTWARE 253 CHAPTER 12 ENTREPRENEURIAL MARKETING FOR HIRING, GROWING, AND RETAINING EMPLOYEES 273 CHAPTER 13 MARKETING FOR FINANCING ACTIVITIES 281 CHAPTER 14 BUILDING STRONG BRANDS AND STRONG COMPANIES 295 INDEX 309
any_adam_object	1
author	Lodish, Leonard M.
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dewey-search	658.8
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dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	Draft manuscript
format	Book
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isbn	0132390752 9780132390750 9780137021338 013702133X
language	English
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physical	XV, 318 S. Ill., graph. Darst. 24 cm
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spellingShingle	Lodish, Leonard M. Marketing that works how entrepreneurial marketing can add sustainable value to any sized company Unternehmen New business enterprises Management Business enterprises Management Marketing Management Entrepreneurship Marketing (DE-588)4037589-4 gnd Unternehmensgründung (DE-588)4078599-3 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4078599-3
title	Marketing that works how entrepreneurial marketing can add sustainable value to any sized company
title_auth	Marketing that works how entrepreneurial marketing can add sustainable value to any sized company
title_exact_search	Marketing that works how entrepreneurial marketing can add sustainable value to any sized company
title_full	Marketing that works how entrepreneurial marketing can add sustainable value to any sized company Leonard M. Lodish ; Howard L. Morgan ; Shellye Archambeau
title_fullStr	Marketing that works how entrepreneurial marketing can add sustainable value to any sized company Leonard M. Lodish ; Howard L. Morgan ; Shellye Archambeau
title_full_unstemmed	Marketing that works how entrepreneurial marketing can add sustainable value to any sized company Leonard M. Lodish ; Howard L. Morgan ; Shellye Archambeau
title_short	Marketing that works
title_sort	marketing that works how entrepreneurial marketing can add sustainable value to any sized company
title_sub	how entrepreneurial marketing can add sustainable value to any sized company
topic	Unternehmen New business enterprises Management Business enterprises Management Marketing Management Entrepreneurship Marketing (DE-588)4037589-4 gnd Unternehmensgründung (DE-588)4078599-3 gnd
topic_facet	Unternehmen New business enterprises Management Business enterprises Management Marketing Management Entrepreneurship Marketing Unternehmensgründung
url	http://www.loc.gov/catdir/toc/ecip075/2006038980.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016605470&sequence=000008&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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