Verfügbarkeit: The tourism system | Technische Universität München

The tourism system: an introductory text

Gespeichert in:

Bibliographische Detailangaben
Beteiligte Personen:	Mill, Robert C. (VerfasserIn), Morrison, Alastair M. (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	London Prentice-Hall, Inc. 1992
Ausgabe:	2. ed.
Schlagwörter:	Toerisme Toeristenindustrie Tourisme Tourismus USA
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016366903&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Umfang:	XVI, 506 S. Ill., graph. Darst., Kt.

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Datensatz im Suchindex

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adam_text	IMAGE 1 CONTENTS FOREWORD XI PREFACE TOURISM AN INTRODUCTION 1 TO TRAVEL OR NOT TO TRAVEL: TRAVEL AS A NEED/WANT SATISF IER 15 LEARNING OBJECTIVES 16 IMPORTANCE OF MOTIVATION 16 TRAVEL AS A NEED/WANT SATISFIER 17 WHY TRAVEL 24 SUMMARY 28 SELECTING A TRAVEL DESTINATION: INFORMATION SOURCES AND PERCEPTUAL BIASES 32 LEARNING OBJECTIVES 34 THE PROCESS OF PERCEPTION 34 INFORMATION SOURCES 36 SENSITIVITY TO INFORMATION 39 PERCEPTUAL BIAS 40 HOW WE PERCEIVE 41 BENEFIT SEGMENTATION 42 EXTERNALS: THE ENVIRONMENT FOR TOURISM 57 THE EFFECTS OF CULTURE ON TRAVEL 59 1 THE EFFECT OF TIME ON TRAVEL 70 SOCIOECONOMIC VARIABLES AND THEIR EFFECT OF TOURISM DEMAND 76 LIFE-STYLE STAGES 81 PERSONALITY 87 IMAGE 2 VI CONTENTS 4 TRAVEL PURCHASE: THE TRAVELER S BUYING PROCESS 100 LEARNING OBJECTIVES 102 TRAVEL PURCHASE: THE TRAVELER S BUYING PROCESS 102 BUYING-COMMUNICATIONS PROCESSES INTERACTION 108 VACATION SUBDECISIONS 109 READINGS 115 DESIGNING PRODUCTS FOR THE LEISURE TRAVEL MARKET FROM MARKET DEFINITION TO PRODUCT INFORMATION 116 PART I - PAUL BURAK 116 PART II - ANNABELLE BENNETTS 124 5 PURPOSES OF TRAVEL: THE CHARACTERISTICS OF TRAVELER SEGMENTS 131 LEARNING OBJECTIVES 132 THE BUSINESS TRAVEL MARKET 133 THE PLEASURE AND PERSONAL TRAVEL MARKET 145 6 GEOGRAPHY OF TRAVEL: THE CHARACTERISTICS OF TRAVEL FLOWS 159 LEARNING OBJECTIVES 160 THEORETICAL MODELS OF TRAVELER FLOWS 160 TRAVEL FLOWS 170 7 MODES OF TRAVEL: TRAVEL ALTERNATIVES 206 LEARNING OBJECTIVES 207 TRANSPORTATION MODE SELECTION DECISIONS 208 MARKETING OF PASSENGER TRANSPORTATION 228 READINGS 239 PHYSICAL AND CULTURAL FACTORS INFLUENCING THE LOCATION OF TOURISM 240 SUN, SEA, AND THE RESORT 240 PROBLEMS OF COASTAL RESORTS 241 WINTER RESORTS 247 THE ATTRACTIONS OF THE LANDSCAPE 251 HUNTING AND FISHING 252 IMAGE 3 CONTENTS VII SPAS AND HEALTH RESORTS 253 URBAN CULTURAL AND HISTORICAL ATTRACTIONS 254 RURAL HISTORICAL AND CULTURAL ATTRACTIONS 257 SPORTING EVENTS 258 ARTIFICIALLY CREATED ATTRACTIONS 257 OTHER FACTORS OF ATTRACTION OR REPULSION 261 8 THE DESTINATION MIX: ATTRACTIONS AND SERVICES FOR THE TRAVELER 263 LEARNING OBJECTIVES 265 ATTRACTIONS 265 FACILITIES 274 INFRASTRUCTURE: TRANSPORTATION 276 HOSPITALITY RESOURCES 279 9 TOURISM AND ECONOMIC AND SOCIAL PLANNING: THE CONTRIBUTIONS OF THE TRAVEL INDUSTRY 285 LEARNING OBJECTIVES 285 TOURISM S ROLE IN ECONOMIC DEVELOPMENT 286 ECONOMIC IMPACTS OF TOURISM 288 INCREASING EMPLOYMENT 294 MODIFYING THE DESTINATION S SOCIOECONOMIC STRUCTURE 295 TOURISM IN THE U.S. ECONOMY 298 TOURISM IN THE CANADIAN ECONOMY 299 MAXIMIZING TOURISM S ECONOMIC EFFECT 300 SUMMARY 304 10 TOURISM POLICY FORMULATION: THE POLITICAL FRAMEWORK FOR TOURISM DEVELOPMENT 307 LEARNING OBJECTIVES 308 REASONS FOR PUBLIC SECTOR INVOLVEMENT IN TOURISM 308 PUBLIC-SECTOR ROLES AND FUNCTIONS IN TOURISM 309 ESTABLISHING A TOURISM POLICY 311 TOURISM ORGANIZATIONS 319 UNITED STATES GOVERNMENT INVOLVEMENT IN TOURISM 323 ROLE OF STATE AND PROVINCIAL GOVERNMENTS 328 REGIONAL TOURISM ORGANIZATIONS WITHIN DESTINATIONS 330 COMMUNITY TOURISM ORGANIZATIONS 330 SUMMARY 335 CANADIAN TOURISM POLICY 336 IMAGE 4 CONTENTS TOURISM REGULATION: CONTROLLING THE TOURISM INDUSTRY 341 LEARNING OBJECTIVES 342 CONTROLLING THE TOURISM INDUSTRY 342 SUMMARY 356 TOURISM PLANNING: SELECTING AMONG ALTERNATIVES FOR THE TOURISM INDUSTRY 358 LEARNING OBJECTIVES 359 THE DESTINATION AREA WITH AND WITHOUT TOURISM PLANNING 359 THE PLANNING CONTENT 363 STEPS IN THE TOURISM PLANNING PROCESS 366 SUMMARY 366 TOURISM DEVELOPMENT: BUILDING A FUTURE FOR THE TOURISM INDUSTRY 387 LEARNING OBJECTIVES 388 BUILDING A FUTURE FOR THE TOURISM INDUSTRY 388 THE ANALYSIS OF INDIVIDUAL TOURISM DEVELOPMENT PROJECTS 391 SUMMARY 415 TOURISM MARKETING: BRINGING IT ALL TOGETHER 417 LEARNING OBJECTIVES 418 TOURISM MARKETING IS UNIQUE 418 DEFINITION OF MARKETING 419 MARKETING ORIENTATION 420 MARKET SEGMENTATION 423 MARKETING PLANNING PROCESS 432 SUMMARY 443 TOURISM S PROMOTIONAL MIX: COMMUNICATING WITH THE MARKET 445 LEARNING OBJECTIVES 446 PROMOTION IS COMMUNICATION 446 IMPLEMENTATION OF A PROMOTIONAL PROGRAM 449 USES OF PROMOTION BY NATIONAL TOURIST OFFICES 455 U.S. TRAVEL AND TOURISM ADMINISTRATION (USTTA) 460 TOURISM CANADA 462 STATE TOURISM OFFICES IN THE UNITED STATES 463 SUMMARY 467 IMAGE 5 CONTENTS IX 16 THE DISTRIBUTION MIX IN TOURISM: CHANNELING MESSAGES AND SERVICES TO THE MARKET 469 LEARNING OBJECTIVES 470 TOURISM DISTRIBUTION IS UNIQUE 470 DISTRIBUTION S ROLE IN THE MARKETING MIX 471 THE TOURISM DISTRIBUTION SYSTEM 471 INTEGRATION AND CLASSIFICATION OF CHANNELS 474 DISTRIBUTION MIX STRATEGIES 476 THE TOUR WHOLESALER 479 THE RETAIL TRAVEL AGENT 486 CORPORATE TRAVEL DEPARTMENTS 493 INCENTIVE TRAVEL HOUSES 494 ELECTRONIC DISTRIBUTION SYSTEMS 495 THE FUTURE TOURISM DISTRIBUTION SYSTEM 496 INDEX 499
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author	Mill, Robert C. Morrison, Alastair M.
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dewey-tens	330 - Economics
discipline	Wirtschaftswissenschaften Geographie
edition	2. ed.
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spellingShingle	Mill, Robert C. Morrison, Alastair M. The tourism system an introductory text Toerisme gtt Toeristenindustrie gtt Tourisme ram Tourismus (DE-588)4018406-7 gnd
subject_GND	(DE-588)4018406-7 (DE-588)4078704-7
title	The tourism system an introductory text
title_auth	The tourism system an introductory text
title_exact_search	The tourism system an introductory text
title_full	The tourism system an introductory text Robert Christie Mill ; Alastair M. Morrison
title_fullStr	The tourism system an introductory text Robert Christie Mill ; Alastair M. Morrison
title_full_unstemmed	The tourism system an introductory text Robert Christie Mill ; Alastair M. Morrison
title_short	The tourism system
title_sort	the tourism system an introductory text
title_sub	an introductory text
topic	Toerisme gtt Toeristenindustrie gtt Tourisme ram Tourismus (DE-588)4018406-7 gnd
topic_facet	Toerisme Toeristenindustrie Tourisme Tourismus USA
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