Verfügbarkeit: Franchising for dummies | Technische Universität München

Franchising for dummies:

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Bibliographische Detailangaben
Beteiligte Personen:	Seid, Michael (VerfasserIn), Thomas, Dave (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Hoboken, N.J. Wiley [u.a.] 2006
Ausgabe:	2. ed.
Schriftenreihe:	... for Dummies
Schlagwörter:	Franchises (Retail trade) Franchising Ratgeber
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016326957&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Umfang:	XX, 382 S. Ill. CD-ROM
ISBN:	9780470045817 0470045817

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Datensatz im Suchindex

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adam_text	Contents at a Glance Introduction 7 Part 1: Franchising Basics: Separating the Myths from the Facts 9 Chapter 1: The Power of the Brand: Franchising and You 11 Chapter 2: Franchising Is More than Just a Food Industry 25 Chapter 3: Mirror, Mirror, on the Wall: Am I to Be a Franchisee? 39 Part 11: So lou Want to Be a Franchisee) 53 Chapter 4: Making the Choice: Deciding Which Business Is Right for You 55 Chapter 5: Raising Capital: Wowing, Wrangling, and Winning 73 Chapter 6: Signing on the Dotted Line: Legal Issues 89 Part 111: Operating lour Franchise tike a Well-Oiled Machine 715 Chapter 7: The Start-Up: Setting Your Franchise s Wheels in Motion 117 Chapter 8: Hiring, Training, and Other Staffing Decisions 145 Chapter 9: Working with Your Franchisor and Fellow Franchisees 163 Chapter 10: Attracting and Keeping Customers 183 Part IV: Times Change: bedding What to bo Next 197 Chapter 11: Acquiring Other Franchises 199 Chapter 12: Acquiring Other Brands 217 Chapter 13: When the End Is Nigh 237 Part V: On the Flip Side: Building l/our Own Franchise 257 Chapter 14: From Small Business Owner to Franchisor 259 Chapter 15: Growing Your Franchise Family 283 Chapter 16: Building the Network: Expanding Wisely 307 Part VI: The Part of Tens 333 Chapter 17: Ten Keys to Franchise Success 335 Chapter 18: Ten Questions to Ask Yourself Before Buying a Franchise 341 Part Vlh Appendixes 349 Appendix A: Glossary of Common Franchise Terms 351 Appendix B: About the CD 359 Index 365 End-User License Agreement Back of Book Table of Contents Introduction 7 Part 1: Franchising Basics: Separating the Myths from the Facts ........9 Chapter 1: The Power of the Brand: Franchising and You 11 The Birth of Franchising 11 So What Is a Franchise, Anyway (And What s the Big Deal)? 12 The effects of franchising on modern business 13 The success of franchising for business owners 14 What s the Big Deal about Brand? 14 The Franchise Siblings: Two Types of the Same Blood 15 Product distribution franchises 16 Business format franchises 16 The Roles and Goals of Franchisors and Franchisees 18 Looking at the world through franchisor lenses 18 The franchisee s end of the bargain 19 The Nuances of the Franchisor/Franchisee Relationship 20 Franchisor as partner 21 Franchisor as parent 22 Franchisor as dictator 22 A Reality Check Before You Dive In: Franchises and Profits 24 Chapter 2: Franchising Is More than Just a Food Industry 25 Oh, Industry! 26 Letting source guides drive your train 26 Paying attention to what s hot 27 Franchise Relationships: From the Single Soldier to the Whole Battalion 28 Flying solo: Single-unit franchises 28 Growing a family, one franchise at a time 29 Having twins, maybe sextuplets or even more: Multi-unit or area developers 30 Playing in the big leagues: Master franchising 33 The hired (commissioned) gun: Area representatives 34 Buying Used (But Promising) Goods: Retrofranchising 35 Franchising For Dummies, 2nd Edition Chapter 3: Mirror, Mirror, on the Wall: Am I to Be a Franchisee? .. .39 Deciding Whether to Start from Scratch or to Join an Established Team 40 Before All Else, Consider the Pros and Cons 40 Advantages of franchise ownership 41 Disadvantages for franchisees 42 Making Sure You re Realistic about Your Role 44 Staring Hard at the Mirror: A Self-Evaluation 45 Are you willing and able to learn new skills? 46 Would you rather give or take orders? 46 Are you ready to say goodbye to corporate perks? 48 How s your health? 49 Do you like people? 49 How much can you dish out and take on? 50 How are your family and friends responding? 51 Part 11: So lou Want to Be a Franchisee) 53 Chapter 4: Making the Choice: Deciding Which Business Is Right for You 55 Finding Good Sources of Information about Available Franchises 56 Print directories 57 Consumer business publications 58 Trade shows and expositions 59 The Internet 60 Working with a Franchise Broker 61 Deciding Whether to Buy Old or New 64 Sizing up an existing franchise 64 Getting some details before you start from scratch 66 Evaluating a Franchisor s Services 68 Going Back Home and Eyeing Locations 72 Chapter 5: Raising Capital: Wowing, Wrangling, and Winning 73 Examining Your Current Finances 73 Finding Out What a Franchise Costs 75 The big picture: What your start-up costs might look like 75 Initial expenses to set up shop 76 The up front and ongoing costs of hired help 78 Doing Your Homework before Holding Out Your Cup 79 Creating a business plan 79 Projecting income and cash flow 83 Raising the Capital 84 Avoiding debt 85 Visiting the bank 85 Finding an angel investor 86 Seeking other financing strategies 87 Table of Contents Chapter 6: Signing on the Dotted Line: Legal Issues 89 The History behind the UFOC 89 The Laws behind the UFOC 91 Understanding the UFOC 92 What you ll see on the UFOC 93 The waiting period between getting a UFOC and signing an agreement 93 The UFOC, point by point 94 Key elements in the UFOC 103 Proposed changes to franchise rule 105 How much can I make? The earnings claims 106 Surveying the Paperwork: Evaluating a Franchise Agreement 109 Comparing the agreement with the verbal promises and the UFOC 109 Enlisting the help of an attorney or a financial advisor 110 Negotiating with a Franchisor 112 Part 111: Operating j/our Franchise tike a Wett-Oited Machine /15 Chapter 7: The Start-Up: Setting Your Franchise s Wheels in Motion 117 Surveying Your Options for Locale 118 Common site options 118 Working from home 120 Opting for alternate, or off-street, sites 121 Landing near another franchise: Dual branding 122 Setting Up Shop: Finding Your Franchise s Habitat 123 Finding out what constitutes a good site 123 Using the franchisor as your compass 124 Using specific data to evaluate a site on your own 126 Avoiding encroachment 127 Securing Your Space after Finding Your Piece of Heaven 129 Understanding and signing a lease 129 Building a location 130 Getting the Goods: Merchandise and Supplies 131 Knowing who to buy from when your franchisor is involved 132 Finding your own suppliers and goods 136 Receiving Merchandise 136 Receiving deliveries 137 Checking the goods after they re in your location 138 Verifying invoices 138 Maintaining Inventory 139 Back of the house 139 Front of the house 140 Franchising For Dummies, 2nd Edition Getting Good Training Before and After You Open Your Franchise 142 Getting good initial training 142 Ensuring that you receive effective ongoing training 144 Chapter 8: Hiring, Training, and Other Staffing Decisions 145 Finding Folks Who Fill the Bill 145 Finding the right employees 146 Following equal opportunity guidelines 148 Conducting the Interview Process 149 Before you don the suit and tie 150 Asking the right questions 151 Continuing an interview 153 After all the interviews 154 Leading the Troops Effectively 154 Grabbing the torch: Training your team 155 Holding on to your employees 159 Fostering a good work environment 161 Ensuring Workplace Safety 161 Chapter 9: Working with Your Franchisor and Fellow Franchisees 163 Playing by the Rules 163 Meeting franchise system standards 164 Supporting and watching the system 164 Attempting to change the system 167 Building a Relationship with Your Franchisor 168 Being a team player 169 Getting what you need from the relationship 170 Dealing with Change 174 When the system s size or focus changes 175 When conflicts occur 176 Reaching Out to Your Fellow Franchisees 177 Joining advisory councils and associations 178 Being number one in a class of one 181 Chapter 10: Attracting and Keeping Customers 183 Creating an Effective Marketing Plan 184 Evaluating National and Local Advertising Strategies 186 The franchisor s national ad campaign: Your fee dollars at work 186 Local advertising options 188 All Hail Customer Service 191 Knowing your customers 192 Showing honesty and integrity 192 Making sure customer experiences are positive (and fixing those that aren t) 193 Looking beyond your cash register 195 Table of Contents Part IV: Times Change: Deciding What to Bo Next 197 Chapter 11: Acquiring Other Franchises 199 Considering Whether Multiple Ownership Is Worth Your While 199 The high feats 200 The downbeats 201 Checking Your Franchise Agreement: Can You Buy Another Franchise? 202 Reviewing Your Personal and Business Resources 202 Being honest with yourself: Are you ready for multiple ownership? 203 Taking a hard look at your business and finances 204 Understanding Your Purchase Options 207 Starting from scratch 207 Buying multiple units 207 Buying a franchise from another franchisee in the system 208 Retrofranchising: Buying a company-owned location 210 Converting a competitor s location 212 Acquiring an area 213 Chapter 12: Acquiring Other Brands 217 Knowing What You re Getting Into 218 Taking a look at yourself: More self-evaluation questions 219 Weighing your reasons for branching out 220 Reviewing the Ties That Bind: Legal Issues 223 Investigating Endlessly — Again 225 Deciding Whether to Mix Industries or Brands — or Neither 226 Buying more from the same franchisor 226 Starting fresh with a new company 229 Siamese Brands: What Co-Branding Can Do for You 230 Setting up a one-stop shop 231 Combining your resources , 233 Chapter 13: When the End Is Nigh 237 Going for Round Two (Or Three or Four) 238 Knowing how much the fee will cost you 238 Putting together a brand-new agreement 239 Negotiating change 241 Bowing Out at the Right Time 242 Getting personal. .. with yourself 242 Examining the world around you 243 Passing Your Business On to Your Children 244 Selling Out 246 Getting the most return on your investment 247 Figuring out how much your business is worth 248 Franchising For Dummies, 2nd Edition Playing by the franchisor s rules 249 Selecting a sales method 252 Now That the Party s Over 253 Reflecting on your experience 254 Making your next move 255 Part V: On the Flip Side: Buitdiny /our Own Franchise 257 Chapter 14: From Small Business Owner to Franchisor 259 The Feasibility of Turning Your Tiny Garden into a Farm 260 Deciding whether your business should be franchised 261 Putting the legal requirements in context 261 Looking at the Criteria for Becoming a Franchisor 262 Do you have an operating business? 263 Will consumers need or want your products and services tomorrow? 264 Are you committed to franchising? 265 Do you have enough potential franchisees? 266 Do you have a system? 268 Can you teach others how to operate your system? 268 Are your products and services any good? 269 Will the economics of the business support a franchise expansion strategy? 270 Beginning Your Franchise Program: Who Should Take the Reins? 272 Doing it yourself: Success or suicide? 273 Watching out for franchise packagers, wolves in pros clothing 273 Finding professional advisors to guide your way 276 Passing Go with Your Franchise Idea 277 Brainstorming a strategic plan 278 Fleshing out your strategies 279 Creating a plan for action 279 Developing the legal documents 280 Chapter 15: Growing Your Franchise Family 283 Forming the Essence of the Ideal Franchisee 284 Focusing Your Market Strategy 284 Reeling In Great Franchisees 286 Defining the franchisee profile 286 Reaching out through the right medium 287 Accounting for Diversity in Franchising 291 Developing the Recruitment Organization 294 The franchise development staff 295 The screener, or administrative assistant 295 Table of Contents The compliance officer 296 The approval committee 296 Recruiting Franchisees in Just Ten Steps 298 Steps 1-4: The introductory phase 299 Step 5: Discovery Day 300 Step 6: Follow up after Discovery Day 300 Step 7: Follow up again 301 Step 8: Make a decision 301 Step 9: Close the prospect 301 Step 10: Complete the process 301 Working the Validation Process 302 The Franchise Sales Presentation 303 Finalizing the Selection Process 306 Chapter 16: Building the Network: Expanding Wisely 307 Heeding the Expansion Rules of the Road 308 Taking care of housekeeping 309 Understanding the markets 313 Establishing a network 315 Taking Your Franchise Abroad: Knowing What You re Getting Into 316 Be prepared to cough up mucho moolah 317 Understand the necessity of hiring a good attorney 318 Consider the implications of language and culture 320 Remember that you re still under laws and taxes 321 Deciding Whether to Leave Your Turf 322 If You Decide to Cross Borders 324 Finding the right partner 325 Entering a foreign market 326 Negotiating the deal 328 Bringing Foreign Franchises to the United States 330 Part VI: The Part of Tens 333 Chapter 17: Ten Keys to Franchise Success 335 Make Sure That You Have Enough Money 335 Follow the System 336 Don t Neglect Your Loved Ones 336 Bean Enthusiastic Operator 336 Recruit the Best Talent and Treat Them with Respect 337 Teach Your Employees 338 Give Customers Great Service 338 Get Involved with the Community 338 Stay in Touch with Your Franchisor and Fellow Franchisees 339 Watch the Details 340 Franchising For Dummies, 2nd Edition Chapter 18: Ten Questions to Ask Yourself Before Buying a Franchise 341 Do You Know the Franchisor? 341 Personal Inventory: Are You Ready to Be on Your Own? 342 Can You Afford a Franchise? 342 Do You Have the Support of Your Loved Ones? 343 Do You Understand the Terms of the Contract? 343 Are the Other Franchisees Happy with Their Investments? 344 Does the Franchisor Have a History of Litigation? 344 Can You Make Money with This Franchise? 345 Is the Franchisor Making Money, and Where Is the Money Coming From? 346 Does the Franchisor Understand Franchising? 346 Part (/ll: Appendixes 3h9 Appendix A: Glossary of Common Franchise Terms 351 Appendix B: About the CD 359 System Requirements 359 Using the CD 360 What You ll Find on the CD 360 Software 360 Chapter files 361 Troubleshooting 364 Index 365 End-User License Agreement Back of Book
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spellingShingle	Seid, Michael Thomas, Dave Franchising for dummies Franchises (Retail trade) Franchising (DE-588)4018062-1 gnd
subject_GND	(DE-588)4018062-1 (DE-588)4048476-2
title	Franchising for dummies
title_auth	Franchising for dummies
title_exact_search	Franchising for dummies
title_full	Franchising for dummies by Michael Seid and Dave Thomas
title_fullStr	Franchising for dummies by Michael Seid and Dave Thomas
title_full_unstemmed	Franchising for dummies by Michael Seid and Dave Thomas
title_short	Franchising for dummies
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topic_facet	Franchises (Retail trade) Franchising Ratgeber
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016326957&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT seidmichael franchisingfordummies AT thomasdave franchisingfordummies

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