It's not just PR: public relations in society
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Oxford
Blackwell
2007
|
| Ausgabe: | 1. publ. |
| Schlagwörter: | |
| Links: | http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1862410&custom_att_2=simple_viewer http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015707516&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Beschreibung: | Includes bibliographical references and index |
| Umfang: | VII, 144 S. |
| ISBN: | 9781405144056 9781405144063 |
Internformat
MARC
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| 650 | 4 | |a Public relations - Social aspects | |
| 650 | 4 | |a Gesellschaft | |
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Datensatz im Suchindex
| _version_ | 1819307150943453184 |
|---|---|
| adam_text | Contents
Introduction 1
1 Does Society Need Public Relations? 5
Media Use and the Term PR 6
Criticisms of Public Relations 8
Popular press attacks on public relations 9
Common themes in critiques of public relations 14
Popular Press Books Describing the Importance of Public
Relations 17
Professional and Academic Defense of Public Relations 21
The profession: The Public Relations Society of
America (PRSA) 21
Academics defend the practice 21
Public Relations and the Marketplace of Ideas 23
Re focusing Public Relations 24
Conclusion 27
2 Ethical Implications of Public Relations 28
What is Public Communication? 29
Ethical Responsibilities of PR as a Form of Public
Communication 30
Ethical Perspectives 31
Professional Associations and Ethics 33
The Boundary spanning Role of the PR Professional 35
V
Contents
Tensions for PR Practitioners 39
Power Relationships 40
The Power of PR Professionals in the Corporation 43
A Postmodern Perspective on PR 44
Conclusion 48
3 Who Practices Public Relations? 49
Corporate centric Histories of Public Relations 50
Antagonistic Views of Corporations and Activists 52
Power and Marginalization 53
First Reform Era: Abolitionism and Temperance 62
Public relations aspect 65
Second Reform Era: The Muckrakers 65
Public relations aspect 68
Saul Alinsky: Activism in the 1960s 68
Public relations aspect 70
Internet Activism 70
Public relations aspect 73
Labor Unions and Public Relations 73
Public relations aspect 75
Conclusion 75
4 Public Relations Influences Society 76
Marketplace of Ideas 76
Issues Management: A Framework of Effects on Public Policy 80
EPA bans Alar under pressure 84
AMA s objection to national health insurance 86
Local battles: retailing and health care 89
Shaping Public Behavior 91
Keep America Beautiful 93
Online sexual exploitation 94
Ready.gov: preparing for disasters 96
Germany and social change 97
Nazi anti Semitic communication 97
Nazi anti tobacco campaign 98
Mixing Social and Policy Changes: Direct to Consumer
Advertising and Big Pharm 98
Conclusion 103
VJ
Contents
5 Global Effects of Public Relations 104
Public Diplomacy: Government Public Relations Goes Global 105
Private Voluntary Organizations: Activism Goes Global 109
Corporations: Increased Demands from a Global Network
of Relationships 111
Expectation gap complications 122
Conclusion 125
Where We Have Been 126
References 129
Index 139
vii
|
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| id | DE-604.BV022500447 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T12:56:46Z |
| institution | BVB |
| isbn | 9781405144056 9781405144063 |
| language | English |
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| physical | VII, 144 S. |
| publishDate | 2007 |
| publishDateSearch | 2007 |
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| publisher | Blackwell |
| record_format | marc |
| spellingShingle | Coombs, W. Timothy Holladay, Sherry J. It's not just PR public relations in society Public relations - Social aspects Gesellschaft Public relations Social aspects Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Gesellschaft (DE-588)4020588-5 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4020588-5 (DE-588)4006432-3 |
| title | It's not just PR public relations in society |
| title_auth | It's not just PR public relations in society |
| title_exact_search | It's not just PR public relations in society |
| title_full | It's not just PR public relations in society W. Timothy Coombs and Sherry J. Holladay |
| title_fullStr | It's not just PR public relations in society W. Timothy Coombs and Sherry J. Holladay |
| title_full_unstemmed | It's not just PR public relations in society W. Timothy Coombs and Sherry J. Holladay |
| title_short | It's not just PR |
| title_sort | it s not just pr public relations in society |
| title_sub | public relations in society |
| topic | Public relations - Social aspects Gesellschaft Public relations Social aspects Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Gesellschaft (DE-588)4020588-5 gnd |
| topic_facet | Public relations - Social aspects Gesellschaft Public relations Social aspects Öffentlichkeitsarbeit Bibliografie |
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