Economics for business:
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Harlow [u.a.]
Financial Times/Prentice Hall
2007
|
| Ausgabe: | 4. ed. |
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015674288&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | Getr. Zählung Ill., graph. Darst. 1 Beil. |
| ISBN: | 0273709089 9780273709084 |
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Datensatz im Suchindex
| _version_ | 1819343881605480448 |
|---|---|
| adam_text | Brief contents
Preface xvii
Publisher s acknowledgements xxiii
Guided tour xxvii
Chapter 1 The business environment and business economics 5
Chapter 2 Economics and the world of business 19
Chapter 3 Business organisations 41
Chapter 4 The working of competitive markets 61
Chapter 5 Business in a market environment 81
Chapter 6 Demand and the consumer 109
Chapter 7 Demand and the firm 135
Chapter 8 Product, marketing and advertising 150
Chapter 9 Costs of production 173
Chapter 10 Revenue and profit 201
Chapter 11 Profit maximisation under perfect competition
and monopoly 219
Chapter 12 Profit maximisation under imperfect competition 240
vi BRIEF CONTENTS ^^^|
Chapter 13 An introduction to business strategy 269
Chapter 14 Alternative theories of the firm 291
Chapter 15 Growth strategy 304
Chapter 16 The small firm sector 326
Chapter 17 Pricing strategy 342
Chapter 18 Labour markets, wages and industrial relations 365
Chapter 19 Investment and the employment of capital 393
Chapter 20 Reasons for government intervention in the market 419
Chapter 21 Government and the firm 448
Chapter 22 Government and the market 471
Chapter 23 Globalisation and multinational business 505
Chapter 24 International trade 532
Chapter 25 Trading blocs 551
Chapter 26 The macroeconomic environment of business 571
Chapter 27 The balance of payments and exchange rates 606
Chapter 28 Money and interest rates 626
Chapter 29 Business activity, employment and inflation 650
Chapter 30 Demand side policy 683
Chapter 31 Supply side policy 709
Chapter 32 International economic policy 732
Web appendix W:l
Key ideas K:l
Glossary G:l
Index 1:1
Detailed contents
Preface xvii
Publisher s acknowledgements xxiii
Guided tour xxvii
Chapter 1 The business environment and business economics 5
1.1 The business environment 6
1.2 The structure of industry 9
1.3 The determinants of business performance 16
Box 1.1 The biotechnology industry 8
Summary 18
Review questions 18
Chapter 2 Economics and the world of business 19
2.1 What do economists study? 19
2.2 Business economics: the macroeconomic environment 21
2.3 Business economics: microeconomic choices 25
Box 2.1 Looking at macroeconomic data 23
Box 2.2 The opportunity costs of studying economics 26
Summary 29
Review questions 29
Appendix: Some techniques of economic analysis 30
Summary to appendix 40
Review questions to appendix 40
Chapter 3 Business organisations 41
3.1 The nature of firms 41
3.2 The firm as a legal entity 46
3.3 The internal organisation of the firm 49
Box 3.1 Managers and owners 46
Box 3.2 The changing nature of business 52
Summary 55
Review questions 56
Part end additional case studies and relevant websites 56
viii DETAILED CONTENTS
Chapter 4 The working of competitive markets 61
4.1 Business in a competitive market 61
4.2 Demand 65
4.3 Supply 68
4.4 Price and output determination 71
Box 4.1 UK house prices 72
Box 4.2 Stock market prices 76
Summary 79
Review questions 80
Chapter 5 Business in a market environment 81
5.1 Price elasticity of demand 82
5.2 The importance of price elasticity of demand to business
decision making 85
5.3 Other elasticities 90
5.4 The time dimension of market adjustment 93
5.5 Dealing with uncertainty 98
Box 5.1 The measurement of elasticity 88
Box 5.2 Adjusting to oil price shocks 96
Box 5.3 The role of the speculator 100
Summary 102
Review questions 103
Part end additional case studies and relevant websites 104
Chapter 6 Demand and the consumer 109
6.1 Marginal utility theory 110
6.2 Demand under conditions of risk and uncertainty 115
6.3 The characteristics approach to analysing consumer demand 122
Box 6.1 The marginal utility revolution: Jevons, Menger, Walras 114
Box 6.2 Rogue traders 120
Summary 132
Review questions 133
Chapter 7 Demand and the firm 135
7.1 Estimating demand functions 135
7.2 Forecasting demand 143
Box 7.1 The demand for lamb 140
Summary 147
Review questions 148
DETAILED CONTENTS ix
Chapter 8 Product, marketing and advertising 150
8.1 Product differentiation 151
8.2 Marketing the product 155
8.3 Advertising 158
Box 8.1 Brands and own brands 152
Box 8.2 Advertising and the long run 164
Summary 166
Review questions 167
Part end additional case studies and relevant websites 168
Chapter 9 Costs of production 173
9.1 The meaning of costs 173
9.2 Production in the short run 175
9.3 Costs in the short run 179
9.4 Production in the long run 184
9.5 Costs in the long run 192
Box 9.1 The fallacy of using historic costs 174
Box 9.2 Short run cost curves in practice 183
Box 9.3 UK competitiveness: moving to the next stage 190
Box 9.4 Minimum efficient scale 194
Box 9.5 Followers of fashion 197
Summary 198
Review questions 199
Chapter 10 Revenue and profit 201
10.1 Revenue 201
10.2 Profit maximisation 206
Summary 212
Review questions 213
Part end additional case studies and relevant websites 214
Chapter 11 Profit maximisation under perfect competition
and monopoly 219
11.1 Alternative market structures 219
11.2 Perfect competition 222
11.3 Monopoly 228
x DETAILED CONTENTS
11.4 Potential competition or potential monopoly? The theory of
contestable markets 234
Box 11.1 Concentration ratios 221
Box 11.2 E commerce 226
Box 11.3 Windows cleaning 232
Box 11.4 It could be you 236
Summary 238
Review questions 239
Chapter 12 Profit maximisation under imperfect competition 240
12.1 Monopolistic competition 240
12.2 Oligopoly 245
Box 12.1 Eating out in Britain 244
Box 12.2 The prisoners dilemma 255
Box 12.3 Reining in Big Business 258
Summary 261
Review questions 263
Part end additional case studies and relevant websites 264
Chapter 13 An introduction to business strategy 269
13.1 What is strategy? 270
13.2 Strategic analysis 274
13.3 Strategic choice 282
13.4 Business strategy in a global economy 285
13.5 Strategy: evaluation and implementation 287
Box 13.1 Business strategy the Samsung way 272
Box 13.2 Hybrid strategy 279
Summary 289
Review questions 290
Chapter 14 Alternative theories of the firm 291
14.1 Problems with traditional theory 291
14.2 Alternative maximising theories 293
14.3 Multiple aims 298
Box 14.1 In search of long run profits 294
Box 14.2 Stakeholder power 300
Summary 302
Review questions 303
Chapter 15 Growth strategy 304
15.1 Growth and profitability 305
15.2 Constraints on growth 306
15.3 Alternative growth strategies 307
15.4 Internal growth 308
DETAILED CONTENTS xi
15.5 External growth through merger 313
15.6 External growth through strategic alliance 317
15.7 Explaining external firm growth: a transactions costs approach 321
Box 15.1 Merger activity 314
Box 15.2 The logic of logistics 320
Box 15.3 Enron 322
Summary 324
Review questions 325
Chapter 16 The small firm sector 326
16.1 Defining the small firm sector 326
16.2 The survival, growth and failure of small businesses 329
16.3 Government assistance and the small firm 336
Box 16.1 Capturing the entrepreneurial spirit 330
Box 16.2 The Dyson Dual Cyclone vacuum cleaner 335
Summary 341
Review questions 341
Chapter 17 Pricing strategy 342
17.1 Pricing and market structure 343
17.2 Alternative pricing strategies 346
17.3 Price discrimination 349
17.4 Multiple product pricing 355
17.5 Transfer pricing 356
17.6 Pricing and the product life cycle 357
Box 17.1 Easy pricing 344
Box 17.2 How do European companies set prices? 352
Summary 359
Review questions 360
Part end additional case studies and relevant websites 360
Chapter 18 Labour markets, wages and industrial relations 365
18.1 The UK labour market 365
18.2 Market determined wage rates and employment 367
18.3 Firms with power in the labour market 374
18.4 The role of trade unions 375
18.5 The efficiency wage hypothesis 379
18.6 Low pay and discrimination 380
18.7 The flexible firm and the market for labour 386
Box 18.1 Telecommuters 369
Box 18.2 The UK national minimum wage 383
Box 18.3 The Internet and labour mobility 388
Summary 390
Review questions 391
xii DETAILED CONTENTS
Chapter 19 Investment and the employment of capital 393
19.1 The pricing of capital and capital services 393
19.2 The demand for and supply of capital services 395
19.3 Investment appraisal 398
19.4 Financing investment 404
19.5 The stock market 410
Box 19.1 Investing in roads 400
Box 19.2 Financing innovation 406
Summary 413
Review questions 414
Part end additional case studies and relevant websites 414
Chapter 20 Reasons for government intervention in the market 419
20.1 Markets and the role of government 419
20.2 Types of market failure 421
20.3 Government intervention in the market 428
20.4 The case for less government intervention 434
20.5 Firms and social responsibility 436
Box 20.1 Can the market provide adequate protection for
the environment? 426
Box 20.2 Deadweight loss from taxes on goods and services 431
Box 20.3 The Body Shop 442
Summary 444
Review questions 446
Chapter 21 Government and the firm 448
21.1 Competition policy 448
21.2 Policies towards research and development (R D) 457
21.3 Policies towards training 463
Box 21.1 The umpires strike back 454
Box 21.2 The R D Scoreboard 460
Box 21.3 The UK needs to raise its game 466
Summary 469
Review questions 470
Chapter 22 Government and the market 471
22.1 Environmental policy 471
22.2 Transport policy 480
22.3 Privatisation and regulation 490
Box 22.1 Selling the environment 478
DETAILED CONTENTS xiii
Box 22.2 Road pricing in Singapore 488
Box 22.3 The right track to reform? 492
Summary 497
Review questions 499
Part end additional case studies and relevant websites 500
Chapter 23 Globalisation and multinational business 505
23.1 Globalisation: setting the scene 505
23.2 What is a multinational corporation? 509
23.3 Trends in multinational investment 511
23.4 Why do businesses go multinational? 516
23.5 The advantages of MNC investment for the host state 523
23.6 The disadvantages of MNC investment for the host state 524
23.7 Multinational corporations and developing economies 526
Box 23.1 The transnationality index 514
Box 23.2 Location. Location. Location. 520
Box 23.3 Grocers go global 529
Summary 530
Review questions 531
Chapter 24 International trade 532
24.1 Trading patterns 532
24.2 The advantages of trade 535
24.3 Arguments for restricting trade 539
24.4 The world trading system and the WTO 543
Box 24.1 Strategic trade theory 541
Box 24.2 Steel barriers 544
Box 24.3 The Doha development agenda 546
Summary 548
Review questions 549
Chapter 25 Trading blocs 551
25.1 Preferential trading 552
25.2 Preferential trading in practice 554
25.3 The European Union 555
Box 25.1 Beyond bananas 558
Box 25.2 The Internal Market Scoreboard 560
Summary 563
Review questions 564
Part end additional case studies and relevant websites 565
xiw DETAILED CONTENTS
Chapter 26 The macroeconomic environment of business 571
26.1 Macroeconomic objectives 571
26.2 Economic growth 573
26.3 Unemployment 580
26.4 Inflation 585
26.5 The business cycle and macroeconomic objectives 592
26.6 The circular flow of income 593
Box 26.1 Output gaps 574
Box 26.2 Is inflation dead? 587
Box 26.3 Inflation or deflation? 590
Summary 597
Review questions 599
Appendix: Measuring national income and output 600
Summary to appendix 605
Review questions to appendix 605
Chapter 27 The balance of payments and exchange rates 606
27.1 The balance of payments account 606
27.2 The exchange rate 610
27.3 Exchange rates and the balance of payments 614
27.4 Fixed versus floating exchange rates 617
Box 27.1 Dealing in foreign exchange 613
Box 27.2 The importance of international financial movements 615
Box 27.3 The euro/dollar see saw 620
Summary 623
Review questions 624
Chapter 28 Money and interest rates 626
28.1 The meaning and functions of money 626
28.2 The financial system 628
28.3 The supply of money 637
28.4 The demand for money 644
28.5 Equilibrium 646
Box 28.1 Financial intermediation 628
Box 28.2 Are the days of cash numbered? 632
Box 28.3 Changes in the banking industry 634
Box 28.4 UK monetary aggregates 638
Summary 648
Review questions 649
Chapter 29 Business activity, employment and inflation 650
29.1 The determination of business activity 651
29.2 The relationship between money and GDP 654
29.3 Unemployment and inflation 657
29.4 Inflation targeting and unemployment 665
29.5 Business cycles 668
DETAILED CONTENTS xv
Box 29.1 Business expectations and their effect on investment 670
Box 29.2 The accelerator effect 674
Summary 675
Review questions 677
Part end additional case studies and relevant websites 678
Chapter 30 Demand side policy 683
30.1 Fiscal policy 683
30.2 Monetary policy 691
30.3 Attitudes towards demand management 700
30.4 Current demand side policy in the UK 702
Box 30.1 Following the golden rule 688
Box 30.2 The daily operation of monetary policy 695
Box 30.3 Monetary policy in the eurozone 698
Box 30.4 Inflation targeting 705
Summary 706
Review questions 708
Chapter 31 Supply side policy 709
31.1 The supply side problem 709
31.2 Market orientated supply side policies 710
31.3 Regional and urban policy in the UK and Europe 716
31.4 Industrial policy in the UK and Europe 725
Box 31.1 Productivity and economic growth 714
Box 31.2 A new approach to industrial policy 728
Summary 730
Review questions 731
Chapter 32 International economic policy 732
32.1 International business cycles 732
32.2 International harmonisation of economic policies 733
32.3 European economic and monetary union 736
32.4 Alternative policies for achieving currency stability 742
Box 32.1 Optimal currency areas 741
Box 32.2 The Tobin tax 744
Summary 747
Review questions 748
Part end additional case studies and relevant websites 749
Web appendix W:l
Key ideas K:l
Glossary G:l
Index 1:1
|
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| edition | 4. ed. |
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| genre_facet | Lehrbuch Lehrbuch - Betriebswirtschaftslehre |
| id | DE-604.BV022466710 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T12:56:02Z |
| institution | BVB |
| isbn | 0273709089 9780273709084 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015674288 |
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| physical | Getr. Zählung Ill., graph. Darst. 1 Beil. |
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| subject_GND | (DE-588)4507951-1 (DE-588)4069402-1 (DE-588)4123623-3 |
| title | Economics for business |
| title_auth | Economics for business |
| title_exact_search | Economics for business |
| title_full | Economics for business John Sloman and Kevin Hinde |
| title_fullStr | Economics for business John Sloman and Kevin Hinde |
| title_full_unstemmed | Economics for business John Sloman and Kevin Hinde |
| title_short | Economics for business |
| title_sort | economics for business |
| topic | Betriebswirtschaftslehre / Makroökonomik / Theorie Lehrbuch / Textbook - 28 Managerial economics Business economics (DE-588)4507951-1 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd |
| topic_facet | Betriebswirtschaftslehre / Makroökonomik / Theorie Lehrbuch / Textbook - 28 Managerial economics Business economics Betriebswirtschaftslehre Lehrbuch Lehrbuch - Betriebswirtschaftslehre |
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