Management and creativity: from creative industries to creative management
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Malden [u.a.]
Blackwell
2007
|
| Ausgabe: | 1. publ. |
| Schlagwörter: | |
| Links: | http://www.loc.gov/catdir/toc/ecip067/2006002731.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015652527&sequence=000006&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Beschreibung: | Includes bibliographical references and index |
| Umfang: | XXIII, 190 S. |
| ISBN: | 9781405119955 9781405119962 1405119950 1405119969 |
Internformat
MARC
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| 100 | 1 | |a Bilton, Chris |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Management and creativity |b from creative industries to creative management |c Chris Bilton |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Malden [u.a.] |b Blackwell |c 2007 | |
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| 500 | |a Includes bibliographical references and index | ||
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| 650 | 4 | |a Aptitud creadora en los negocios | |
| 650 | 4 | |a Management | |
| 650 | 4 | |a Creative ability in business | |
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Datensatz im Suchindex
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|---|---|
| adam_text | CONTENTS
Foreword viii
Acknowledgements xi
Introduction: Creativity and the Creative Industries xiii
1 Defining Creativity 1
A Tale of Two Corridors 1
What Is Creativity? 2
What Creativity Is Not 7
Case Study: A Vision in a Dream? 10
Mapping the Great Divide: From Education to the Workplace 12
The Mythology of Genius 14
Case Study: The Genius and the Water carrier 18
False Profits: The Creative Industries 19
2 From Individuals to Processes: Creative Teams and
Innovation 23
From Individuals to Teams 23
Innovation and Teams 24
Beyond Specialization: Creative Work in the Creative Industries 26
Playing Many Parts: Creative Roles in the Creative Industries 28
Case Study: Repositioning Creativity in Advertising 30
Growing the Creative Team: Familiarization or Specialization? 33
Managing the Creative Team 34
Creative Tension and the Need for Trust 39
Creative Teams Need Uncreative People 42
vi Contents
3 Creative Systems: Implications for Management and
Policy in the Creative Industries 45
The Cultural Geography of the Creative Industries 46
The Strength of Weak Ties 47
Case Study: Theatre as a Creative System 50
Implications for Management 52
Managing Creative Systems by Brokering Knowledge 56
Implications for Policy 59
Systems and Sustainability 62
4 Managing Creative Work through Release and Control:
The Myth of the Self motivated Creative Worker 66
The World Turned Upside Down 66
Case Study: Changing Management Styles at the BBC 67
Whistle While You Work: Changing Theories of Employee Motivation 70
Out of Control: The Myth of the Self motivated Creative Worker 72
The Isolation of Creative Work 74
Bounded Creativity: Creativity through Control and Constraint 76
Case Study: Musician for Hire Boundaries for Musical Composition 78
False Freedom: The New Management Style in Practice 80
Case Study: Management in the Movies Wise Children and Men
in Suits 81
Beginnings and Endings 85
The Rules of the Game 87
5 Seeing the Pattern: Strategy, Leadership and Adhocracy 91
The Strategy Wars: Orientation versus Animation 91
Strategy and Creativity 92
Strategy in an Open System 96
Case Study: Emergent Patterns in Film Marketing 97
Strategy as Continuity in Change 102
Case Study: Are You Paying Attention? Jazz, Improvisation and
Creative Listening in Strategy Formation 106
Strategy and Posthocracy: Being Decisive 108
Strategy as Process 111
6 Business Development and Organizational Change 116
What Is Organizational Change? 116
The Change Cycle 118
Incremental Change 121
Case Study: Creativity and Change at Marks and Spencer 122
The Aesthetics of Organizational Change: Organizational Integrity 126
Contents vii
Aligning Individual and Collective Change 129
Evolutionary Change 132
Creativity and Change 135
7 From Creative Marketing to Creative Consumption 138
Symbolic Goods 138
Postmodern Marketing 139
Case Study: Arts Marketing From Products to Experiences 142
From Segments to Sub cultures: Bringing the Audience Back in 145
The New Value Chain 147
Case Study: In Search of Oldton 149
Towards the Social Product 151
Letting Go 153
The Aesthetics of Marketing 155
8 The Politics of Creativity 159
Promoting the Creative Economy 159
Case Study: Creative New Zealand The Branding of Creativity 163
From Cultural to Creative Industries 164
Creative Industries and Cultural Policy: Assumptions and Models 166
The Politics of Management 171
Creativity Is Difficult 172
Bibliography 176
Index 186
|
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| callnumber-first | H - Social Science |
| callnumber-label | HD31 |
| callnumber-raw | HD31 |
| callnumber-search | HD31 |
| callnumber-sort | HD 231 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | CW 4600 QP 300 |
| ctrlnum | (OCoLC)63245402 (DE-599)BVBBV022444533 |
| dewey-full | 658.4/063 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.4/063 |
| dewey-sort | 3658.4 263 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Psychologie Wirtschaftswissenschaften |
| edition | 1. publ. |
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| id | DE-604.BV022444533 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T12:55:32Z |
| institution | BVB |
| isbn | 9781405119955 9781405119962 1405119950 1405119969 |
| language | English |
| lccn | 2006002731 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015652527 |
| oclc_num | 63245402 |
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| physical | XXIII, 190 S. |
| publishDate | 2007 |
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| publishDateSort | 2007 |
| publisher | Blackwell |
| record_format | marc |
| spellingShingle | Bilton, Chris Management and creativity from creative industries to creative management Administración Aptitud creadora en los negocios Management Creative ability in business Kreativität (DE-588)4032903-3 gnd Management (DE-588)4037278-9 gnd Kulturindustrie (DE-588)4444998-7 gnd Arbeitsprozess (DE-588)4124563-5 gnd |
| subject_GND | (DE-588)4032903-3 (DE-588)4037278-9 (DE-588)4444998-7 (DE-588)4124563-5 |
| title | Management and creativity from creative industries to creative management |
| title_auth | Management and creativity from creative industries to creative management |
| title_exact_search | Management and creativity from creative industries to creative management |
| title_full | Management and creativity from creative industries to creative management Chris Bilton |
| title_fullStr | Management and creativity from creative industries to creative management Chris Bilton |
| title_full_unstemmed | Management and creativity from creative industries to creative management Chris Bilton |
| title_short | Management and creativity |
| title_sort | management and creativity from creative industries to creative management |
| title_sub | from creative industries to creative management |
| topic | Administración Aptitud creadora en los negocios Management Creative ability in business Kreativität (DE-588)4032903-3 gnd Management (DE-588)4037278-9 gnd Kulturindustrie (DE-588)4444998-7 gnd Arbeitsprozess (DE-588)4124563-5 gnd |
| topic_facet | Administración Aptitud creadora en los negocios Management Creative ability in business Kreativität Kulturindustrie Arbeitsprozess |
| url | http://www.loc.gov/catdir/toc/ecip067/2006002731.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015652527&sequence=000006&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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