Verfügbarkeit: Consumer behavior and marketing strategy

Consumer behavior and marketing strategy:

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Bibliographische Detailangaben
Beteiligte Personen:	Peter, Jerome Paul (VerfasserIn), Olson, Jerry C. 1944- (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Boston [u.a.] McGraw-Hill/Irwin 2008
Ausgabe:	8. ed.
Schlagwörter:	Consommateurs - Attitudes Marketing Consumer behavior Verbraucherverhalten Marketingstrategie Strategisches Management
Links:	http://www.loc.gov/catdir/enhancements/fy0702/2006032470-d.html http://www.loc.gov/catdir/enhancements/fy0702/2006032470-t.html http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1981558&custom_att_2=simple_viewer
Beschreibung:	Includes index
Umfang:	XIX, 555 S. Ill., graph. Darst.
ISBN:	9780073529851 0073529850

Internformat

MARC


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250			\|a 8. ed.
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300			\|a XIX, 555 S. \|b Ill., graph. Darst.
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Datensatz im Suchindex

DE-BY-TUM_call_number	1002 OEK 740f 2005 B 1862(8)
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author	Peter, Jerome Paul Olson, Jerry C. 1944-
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discipline	Agrar-/Forst-/Ernährungs-/Haushaltswissenschaft / Gartenbau Wirtschaftswissenschaften
edition	8. ed.
format	Book
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illustrated	Illustrated
indexdate	2024-12-20T12:54:04Z
institution	BVB
isbn	9780073529851 0073529850
language	English
lccn	2006032470
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-015586712
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open_access_boolean
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physical	XIX, 555 S. Ill., graph. Darst.
publishDate	2008
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publisher	McGraw-Hill/Irwin
record_format	marc
spellingShingle	Peter, Jerome Paul Olson, Jerry C. 1944- Consumer behavior and marketing strategy Consommateurs - Attitudes ram Marketing ram Consumer behavior Marketing Verbraucherverhalten (DE-588)4062644-1 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd
subject_GND	(DE-588)4062644-1 (DE-588)4120697-6 (DE-588)4037589-4 (DE-588)4124261-0
title	Consumer behavior and marketing strategy
title_auth	Consumer behavior and marketing strategy
title_exact_search	Consumer behavior and marketing strategy
title_full	Consumer behavior and marketing strategy J. Paul Peter ; Jerry C. Olson
title_fullStr	Consumer behavior and marketing strategy J. Paul Peter ; Jerry C. Olson
title_full_unstemmed	Consumer behavior and marketing strategy J. Paul Peter ; Jerry C. Olson
title_short	Consumer behavior and marketing strategy
title_sort	consumer behavior and marketing strategy
topic	Consommateurs - Attitudes ram Marketing ram Consumer behavior Marketing Verbraucherverhalten (DE-588)4062644-1 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd
topic_facet	Consommateurs - Attitudes Marketing Consumer behavior Verbraucherverhalten Marketingstrategie Strategisches Management
url	http://www.loc.gov/catdir/enhancements/fy0702/2006032470-d.html http://www.loc.gov/catdir/enhancements/fy0702/2006032470-t.html http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1981558&custom_att_2=simple_viewer
work_keys_str_mv	AT peterjeromepaul consumerbehaviorandmarketingstrategy AT olsonjerryc consumerbehaviorandmarketingstrategy

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