Verfügbarkeit: Marketing research | Technische Universität München

Marketing research: an applied approach

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Bibliographische Detailangaben
Beteiligte Personen:	Malhotra, Naresh K. (VerfasserIn), Birks, David F. (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Harlow [u.a.] Prentice Hall Financial Times 2007
Ausgabe:	3. ed.
Schlagwörter:	Marketing research Marketing research > Methodology Marketing Marketingforschung Marktforschung Forschungsmethode
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015474731&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Umfang:	XXI, 835 S. zahlr. Ill. 1 CD-ROM (12 cm)
ISBN:	9780273706892 0273706896

Internformat

MARC


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Datensatz im Suchindex

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adam_text	Brief contents Preface Publisher's acknowledgements Guided tour About the authors 1 2 3 4- 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 Appendix: Statistical tables Glossary Indexes
any_adam_object	1
author	Malhotra, Naresh K. Birks, David F.
author_GND	(DE-588)139970096
author_facet	Malhotra, Naresh K. Birks, David F.
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author_sort	Malhotra, Naresh K.
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building	Verbundindex
bvnumber	BV022264139
callnumber-first	H - Social Science
callnumber-label	HF5415
callnumber-raw	HF5415.2
callnumber-search	HF5415.2
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callnumber-subject	HF - Commerce
classification_rvk	QP 611
ctrlnum	(OCoLC)255637281 (DE-599)BVBBV022264139
dewey-full	658.83
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.83
dewey-search	658.83
dewey-sort	3658.83
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	3. ed.
format	Book
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id	DE-604.BV022264139
illustrated	Illustrated
indexdate	2025-02-10T13:13:51Z
institution	BVB
isbn	9780273706892 0273706896
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-015474731
oclc_num	255637281
open_access_boolean
owner	DE-739 DE-945 DE-11 DE-19 DE-BY-UBM DE-188
owner_facet	DE-739 DE-945 DE-11 DE-19 DE-BY-UBM DE-188
physical	XXI, 835 S. zahlr. Ill. 1 CD-ROM (12 cm)
publishDate	2007
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publisher	Prentice Hall Financial Times
record_format	marc
spelling	Malhotra, Naresh K. Verfasser (DE-588)139970096 aut Marketing research an applied approach Naresh K. Malhotra ; David F. Birks 3. ed. Harlow [u.a.] Prentice Hall Financial Times 2007 XXI, 835 S. zahlr. Ill. 1 CD-ROM (12 cm) txt rdacontent n rdamedia nc rdacarrier Marketing research Marketing research Methodology Marketing (DE-588)4037589-4 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Forschungsmethode (DE-588)4155046-8 gnd rswk-swf Marketing (DE-588)4037589-4 s Marktforschung (DE-588)4037630-8 s DE-604 Marketingforschung (DE-588)4200055-5 s DE-188 Forschungsmethode (DE-588)4155046-8 s 1\p DE-604 Birks, David F. Verfasser aut Digitalisierung UB Passau application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015474731&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Malhotra, Naresh K. Birks, David F. Marketing research an applied approach Marketing research Marketing research Methodology Marketing (DE-588)4037589-4 gnd Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd Forschungsmethode (DE-588)4155046-8 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4200055-5 (DE-588)4037630-8 (DE-588)4155046-8
title	Marketing research an applied approach
title_auth	Marketing research an applied approach
title_exact_search	Marketing research an applied approach
title_full	Marketing research an applied approach Naresh K. Malhotra ; David F. Birks
title_fullStr	Marketing research an applied approach Naresh K. Malhotra ; David F. Birks
title_full_unstemmed	Marketing research an applied approach Naresh K. Malhotra ; David F. Birks
title_short	Marketing research
title_sort	marketing research an applied approach
title_sub	an applied approach
topic	Marketing research Marketing research Methodology Marketing (DE-588)4037589-4 gnd Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd Forschungsmethode (DE-588)4155046-8 gnd
topic_facet	Marketing research Marketing research Methodology Marketing Marketingforschung Marktforschung Forschungsmethode
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015474731&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT malhotranareshk marketingresearchanappliedapproach AT birksdavidf marketingresearchanappliedapproach

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