Availability: Blue ocean strategy | Technische Universität München

Blue ocean strategy: how to create uncontested market space and make the competition irrelevant

Saved in:

Bibliographic Details
Main Authors:	Kim, W. Chan (Author), Mauborgne, Renée (Author)
Format:	Book
Language:	English
Published:	Boston, Mass. Harvard Business School Press 2006
Edition:	[Nachdr.]
Subjects:	Kooperation Neues Produkt Marktsegmentierung Unternehmen Marktergebnis Markterschließung
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015059118&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Item Description:	Includes bibliographical references and index
Physical Description:	XV, 240 S. graph. Darst.
ISBN:	1591396190 9781591396192

Staff View

MARC


LEADER	00000nam a2200000zc 4500
001	BV022187848
003	DE-604
005	20150603
007	t\|
008	061211s2006 xxud\|\|\| \|\|\|\| 00\|\|\| eng d
020			\|a 1591396190 \|c hardcover : alk. paper \|9 1-591-39619-0
020			\|a 9781591396192 \|9 978-1-591-39619-2
035			\|a (OCoLC)635370385
035			\|a (DE-599)BVBBV022187848
040			\|a DE-604 \|b ger \|e aacr
041	0		\|a eng
044			\|a xxu \|c US
049			\|a DE-355
084			\|a QP 320 \|0 (DE-625)141853: \|2 rvk
084			\|a QP 612 \|0 (DE-625)141909: \|2 rvk
084			\|a 650 \|2 sdnb
100	1		\|a Kim, W. Chan \|e Verfasser \|0 (DE-588)130363278 \|4 aut
245	1	0	\|a Blue ocean strategy \|b how to create uncontested market space and make the competition irrelevant \|c W. Chan Kim ; Renée Mauborgne
250			\|a [Nachdr.]
264		1	\|a Boston, Mass. \|b Harvard Business School Press \|c 2006
300			\|a XV, 240 S. \|b graph. Darst.
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
500			\|a Includes bibliographical references and index
650	0	7	\|a Kooperation \|0 (DE-588)4032386-9 \|2 gnd \|9 rswk-swf
650	0	7	\|a Neues Produkt \|0 (DE-588)4171552-4 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marktsegmentierung \|0 (DE-588)4037644-8 \|2 gnd \|9 rswk-swf
650	0	7	\|a Unternehmen \|0 (DE-588)4061963-1 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marktergebnis \|0 (DE-588)4351708-0 \|2 gnd \|9 rswk-swf
650	0	7	\|a Markterschließung \|0 (DE-588)4114519-7 \|2 gnd \|9 rswk-swf
689	0	0	\|a Unternehmen \|0 (DE-588)4061963-1 \|D s
689	0	1	\|a Kooperation \|0 (DE-588)4032386-9 \|D s
689	0	2	\|a Marktergebnis \|0 (DE-588)4351708-0 \|D s
689	0	3	\|a Markterschließung \|0 (DE-588)4114519-7 \|D s
689	0		\|8 1\p \|5 DE-604
689	1	0	\|a Neues Produkt \|0 (DE-588)4171552-4 \|D s
689	1	1	\|a Marktsegmentierung \|0 (DE-588)4037644-8 \|D s
689	1		\|8 2\p \|5 DE-604
700	1		\|a Mauborgne, Renée \|e Verfasser \|0 (DE-588)130363286 \|4 aut
856	4	2	\|m Digitalisierung UB Regensburg \|q application/pdf \|u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015059118&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA \|3 Inhaltsverzeichnis
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 2\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
943	1		\|a oai:aleph.bib-bvb.de:BVB01-015059118

Record in the Search Index

_version_	1819363304955445248
adam_text	Contents Preface Acknowledgments Part One: Blue Ocean Strategy 1 2 Part Two: Formulating Blue Ocean Strategy 3 4 5 6 viii Contents Part Three: Executing Blue Ocean Strategy 7 8 9 of Blue Ocean Strategy Appendix A Appendix AppendixC Notes Bibliography Index About the Authors
any_adam_object	1
author	Kim, W. Chan Mauborgne, Renée
author_GND	(DE-588)130363278 (DE-588)130363286
author_facet	Kim, W. Chan Mauborgne, Renée
author_role	aut aut
author_sort	Kim, W. Chan
author_variant	w c k wc wck r m rm
building	Verbundindex
bvnumber	BV022187848
classification_rvk	QP 320 QP 612
ctrlnum	(OCoLC)635370385 (DE-599)BVBBV022187848
discipline	Wirtschaftswissenschaften
edition	[Nachdr.]
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02380nam a2200553zc 4500</leader><controlfield tag="001">BV022187848</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20150603 </controlfield><controlfield tag="007">t\|</controlfield><controlfield tag="008">061211s2006 xxud\|\|\| \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1591396190</subfield><subfield code="c">hardcover : alk. paper</subfield><subfield code="9">1-591-39619-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781591396192</subfield><subfield code="9">978-1-591-39619-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)635370385</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV022187848</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-355</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 320</subfield><subfield code="0">(DE-625)141853:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 612</subfield><subfield code="0">(DE-625)141909:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">650</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Kim, W. Chan</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)130363278</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Blue ocean strategy</subfield><subfield code="b">how to create uncontested market space and make the competition irrelevant</subfield><subfield code="c">W. Chan Kim ; Renée Mauborgne</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">[Nachdr.]</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Boston, Mass.</subfield><subfield code="b">Harvard Business School Press</subfield><subfield code="c">2006</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XV, 240 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kooperation</subfield><subfield code="0">(DE-588)4032386-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Neues Produkt</subfield><subfield code="0">(DE-588)4171552-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktsegmentierung</subfield><subfield code="0">(DE-588)4037644-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktergebnis</subfield><subfield code="0">(DE-588)4351708-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markterschließung</subfield><subfield code="0">(DE-588)4114519-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Kooperation</subfield><subfield code="0">(DE-588)4032386-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Marktergebnis</subfield><subfield code="0">(DE-588)4351708-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Markterschließung</subfield><subfield code="0">(DE-588)4114519-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Neues Produkt</subfield><subfield code="0">(DE-588)4171552-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Marktsegmentierung</subfield><subfield code="0">(DE-588)4037644-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Mauborgne, Renée</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)130363286</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Regensburg</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015059118&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-015059118</subfield></datafield></record></collection>
id	DE-604.BV022187848
illustrated	Illustrated
indexdate	2024-12-20T12:43:26Z
institution	BVB
isbn	1591396190 9781591396192
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-015059118
oclc_num	635370385
open_access_boolean
owner	DE-355 DE-BY-UBR
owner_facet	DE-355 DE-BY-UBR
physical	XV, 240 S. graph. Darst.
publishDate	2006
publishDateSearch	2006
publishDateSort	2006
publisher	Harvard Business School Press
record_format	marc
spellingShingle	Kim, W. Chan Mauborgne, Renée Blue ocean strategy how to create uncontested market space and make the competition irrelevant Kooperation (DE-588)4032386-9 gnd Neues Produkt (DE-588)4171552-4 gnd Marktsegmentierung (DE-588)4037644-8 gnd Unternehmen (DE-588)4061963-1 gnd Marktergebnis (DE-588)4351708-0 gnd Markterschließung (DE-588)4114519-7 gnd
subject_GND	(DE-588)4032386-9 (DE-588)4171552-4 (DE-588)4037644-8 (DE-588)4061963-1 (DE-588)4351708-0 (DE-588)4114519-7
title	Blue ocean strategy how to create uncontested market space and make the competition irrelevant
title_auth	Blue ocean strategy how to create uncontested market space and make the competition irrelevant
title_exact_search	Blue ocean strategy how to create uncontested market space and make the competition irrelevant
title_full	Blue ocean strategy how to create uncontested market space and make the competition irrelevant W. Chan Kim ; Renée Mauborgne
title_fullStr	Blue ocean strategy how to create uncontested market space and make the competition irrelevant W. Chan Kim ; Renée Mauborgne
title_full_unstemmed	Blue ocean strategy how to create uncontested market space and make the competition irrelevant W. Chan Kim ; Renée Mauborgne
title_short	Blue ocean strategy
title_sort	blue ocean strategy how to create uncontested market space and make the competition irrelevant
title_sub	how to create uncontested market space and make the competition irrelevant
topic	Kooperation (DE-588)4032386-9 gnd Neues Produkt (DE-588)4171552-4 gnd Marktsegmentierung (DE-588)4037644-8 gnd Unternehmen (DE-588)4061963-1 gnd Marktergebnis (DE-588)4351708-0 gnd Markterschließung (DE-588)4114519-7 gnd
topic_facet	Kooperation Neues Produkt Marktsegmentierung Unternehmen Marktergebnis Markterschließung
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015059118&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT kimwchan blueoceanstrategyhowtocreateuncontestedmarketspaceandmakethecompetitionirrelevant AT mauborgnerenee blueoceanstrategyhowtocreateuncontestedmarketspaceandmakethecompetitionirrelevant

Availability

‌

Order via interlibrary loan Table of Contents