Modelling creativity in marketing:
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Brussels
European Inst. for Advanced Studies in Management
1973
|
| Schriftenreihe: | Working paper / European Institute for Advanced Studies in Management
73,39 |
| Schlagwörter: | |
| Umfang: | 39 Bl. |
Internformat
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| id | DE-604.BV022092273 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T12:48:04Z |
| institution | BVB |
| language | English |
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| physical | 39 Bl. |
| publishDate | 1973 |
| publishDateSearch | 1973 |
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| publisher | European Inst. for Advanced Studies in Management |
| record_format | marc |
| series2 | Working paper / European Institute for Advanced Studies in Management |
| spelling | Bultez, Alain V. Verfasser aut Modelling creativity in marketing Alain Bultez and Christian Derbaix Brussels European Inst. for Advanced Studies in Management 1973 39 Bl. txt rdacontent n rdamedia nc rdacarrier Working paper / European Institute for Advanced Studies in Management 73,39 Marketing (DE-588)4037589-4 gnd rswk-swf Kreativität (DE-588)4032903-3 gnd rswk-swf Kreativität (DE-588)4032903-3 s DE-604 Marketing (DE-588)4037589-4 s Derbaix, Christian Verfasser aut European Institute for Advanced Studies in Management Working paper 73,39 (DE-604)BV001901794 |
| spellingShingle | Bultez, Alain V. Derbaix, Christian Modelling creativity in marketing Marketing (DE-588)4037589-4 gnd Kreativität (DE-588)4032903-3 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4032903-3 |
| title | Modelling creativity in marketing |
| title_auth | Modelling creativity in marketing |
| title_exact_search | Modelling creativity in marketing |
| title_full | Modelling creativity in marketing Alain Bultez and Christian Derbaix |
| title_fullStr | Modelling creativity in marketing Alain Bultez and Christian Derbaix |
| title_full_unstemmed | Modelling creativity in marketing Alain Bultez and Christian Derbaix |
| title_short | Modelling creativity in marketing |
| title_sort | modelling creativity in marketing |
| topic | Marketing (DE-588)4037589-4 gnd Kreativität (DE-588)4032903-3 gnd |
| topic_facet | Marketing Kreativität |
| volume_link | (DE-604)BV001901794 |
| work_keys_str_mv | AT bultezalainv modellingcreativityinmarketing AT derbaixchristian modellingcreativityinmarketing |