Verfügbarkeit: Strategic advertising campaigns | Technische Universität München

Strategic advertising campaigns:

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Bibliographische Detailangaben
Beteiligte Personen:	Schultz, Don E. (VerfasserIn), Martin, Dennis (VerfasserIn), Brown, William P. (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Chicago, Ill. Crain Books 1984
Ausgabe:	2. ed., 1. print.
Schlagwörter:	Campagnes publicitaires Advertising campaigns Werbung Werbeplanung Werbekampagne
Umfang:	532 S. Ill., graph. Darst.
ISBN:	0872510891

Internformat

MARC


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245	1	0	\|a Strategic advertising campaigns \|c Don E. Schultz ; Dennis Martin ; William P. Brown
250			\|a 2. ed., 1. print.
264		1	\|a Chicago, Ill. \|b Crain Books \|c 1984
300			\|a 532 S. \|b Ill., graph. Darst.
336			\|b txt \|2 rdacontent
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883	1		\|8 2\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
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Datensatz im Suchindex

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author	Schultz, Don E. Martin, Dennis Brown, William P.
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bvnumber	BV022000354
callnumber-first	H - Social Science
callnumber-label	HF5823
callnumber-raw	HF5823
callnumber-search	HF5823
callnumber-sort	HF 45823
callnumber-subject	HF - Commerce
classification_rvk	QP 630 QP 633
ctrlnum	(OCoLC)10766450 (DE-599)BVBBV022000354
dewey-full	659.1/13
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	659 - Advertising and public relations
dewey-raw	659.1/13
dewey-search	659.1/13
dewey-sort	3659.1 213
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	2. ed., 1. print.
format	Book
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id	DE-604.BV022000354
illustrated	Illustrated
indexdate	2024-12-20T12:46:35Z
institution	BVB
isbn	0872510891
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-015214881
oclc_num	10766450
open_access_boolean
owner	DE-706
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physical	532 S. Ill., graph. Darst.
publishDate	1984
publishDateSearch	1984
publishDateSort	1984
publisher	Crain Books
record_format	marc
spelling	Schultz, Don E. Verfasser aut Strategic advertising campaigns Don E. Schultz ; Dennis Martin ; William P. Brown 2. ed., 1. print. Chicago, Ill. Crain Books 1984 532 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Campagnes publicitaires Advertising campaigns Werbung (DE-588)4065541-6 gnd rswk-swf Werbeplanung (DE-588)4130474-3 gnd rswk-swf Werbekampagne (DE-588)4134093-0 gnd rswk-swf Werbekampagne (DE-588)4134093-0 s DE-604 Werbeplanung (DE-588)4130474-3 s 1\p DE-604 Werbung (DE-588)4065541-6 s 2\p DE-604 Martin, Dennis Verfasser aut Brown, William P. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Schultz, Don E. Martin, Dennis Brown, William P. Strategic advertising campaigns Campagnes publicitaires Advertising campaigns Werbung (DE-588)4065541-6 gnd Werbeplanung (DE-588)4130474-3 gnd Werbekampagne (DE-588)4134093-0 gnd
subject_GND	(DE-588)4065541-6 (DE-588)4130474-3 (DE-588)4134093-0
title	Strategic advertising campaigns
title_auth	Strategic advertising campaigns
title_exact_search	Strategic advertising campaigns
title_full	Strategic advertising campaigns Don E. Schultz ; Dennis Martin ; William P. Brown
title_fullStr	Strategic advertising campaigns Don E. Schultz ; Dennis Martin ; William P. Brown
title_full_unstemmed	Strategic advertising campaigns Don E. Schultz ; Dennis Martin ; William P. Brown
title_short	Strategic advertising campaigns
title_sort	strategic advertising campaigns
topic	Campagnes publicitaires Advertising campaigns Werbung (DE-588)4065541-6 gnd Werbeplanung (DE-588)4130474-3 gnd Werbekampagne (DE-588)4134093-0 gnd
topic_facet	Campagnes publicitaires Advertising campaigns Werbung Werbeplanung Werbekampagne
work_keys_str_mv	AT schultzdone strategicadvertisingcampaigns AT martindennis strategicadvertisingcampaigns AT brownwilliamp strategicadvertisingcampaigns

Verfügbarkeit

MARC

Datensatz im Suchindex

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