Verfügbarkeit: Consumer behavior | Technische Universität München

Consumer behavior:

Gespeichert in:

Bibliographische Detailangaben
Beteiligte Personen:	Hoyer, Wayne D. (VerfasserIn), MacInnis, Deborah J. (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Boston [u.a.] Houghton Mifflin 1997
Schlagwörter:	Consumentengedrag Marketing Consumer behavior Verbraucherverhalten Verbraucherforschung Lehrbuch
Umfang:	XXVIII, 675 S. Ill., graph. Darst., Kt.
ISBN:	0395665922 0395843855

Internformat

MARC


LEADER	00000nam a2200000zc 4500
001	BV021939610
003	DE-604
005	20130704
007	t\|
008	980401s1997 xx abd\| \|\|\|\| 00\|\|\| eng d
020			\|a 0395665922 \|9 0-395-66592-2
020			\|a 0395843855 \|9 0-395-84385-5
035			\|a (OCoLC)36662709
035			\|a (DE-599)BVBBV021939610
040			\|a DE-604 \|b ger
041	0		\|a eng
049			\|a DE-706 \|a DE-703 \|a DE-188
050		0	\|a HF5415.32
082	0		\|a 658.8/342 \|2 21
084			\|a QW 300 \|0 (DE-625)142175: \|2 rvk
100	1		\|a Hoyer, Wayne D. \|e Verfasser \|0 (DE-588)137908571 \|4 aut
245	1	0	\|a Consumer behavior \|c Wayne D. Hoyer ; Deborah J. MacInnis
264		1	\|a Boston [u.a.] \|b Houghton Mifflin \|c 1997
300			\|a XXVIII, 675 S. \|b Ill., graph. Darst., Kt.
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
650		7	\|a Consumentengedrag \|2 gtt
650		7	\|a Marketing \|2 gtt
650		4	\|a Consumer behavior
650	0	7	\|a Verbraucherverhalten \|0 (DE-588)4062644-1 \|2 gnd \|9 rswk-swf
650	0	7	\|a Verbraucherforschung \|0 (DE-588)4187567-9 \|2 gnd \|9 rswk-swf
655		7	\|8 1\p \|0 (DE-588)4123623-3 \|a Lehrbuch \|2 gnd-content
689	0	0	\|a Verbraucherforschung \|0 (DE-588)4187567-9 \|D s
689	0	1	\|a Verbraucherverhalten \|0 (DE-588)4062644-1 \|D s
689	0		\|8 2\p \|5 DE-604
689	1	0	\|a Verbraucherforschung \|0 (DE-588)4187567-9 \|D s
689	1		\|5 DE-604
700	1		\|a MacInnis, Deborah J. \|e Verfasser \|0 (DE-588)134232992 \|4 aut
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 2\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
943	1		\|a oai:aleph.bib-bvb.de:BVB01-015154760

Datensatz im Suchindex

_version_	1818963445358264320
any_adam_object
author	Hoyer, Wayne D. MacInnis, Deborah J.
author_GND	(DE-588)137908571 (DE-588)134232992
author_facet	Hoyer, Wayne D. MacInnis, Deborah J.
author_role	aut aut
author_sort	Hoyer, Wayne D.
author_variant	w d h wd wdh d j m dj djm
building	Verbundindex
bvnumber	BV021939610
callnumber-first	H - Social Science
callnumber-label	HF5415
callnumber-raw	HF5415.32
callnumber-search	HF5415.32
callnumber-sort	HF 45415.32
callnumber-subject	HF - Commerce
classification_rvk	QW 300
ctrlnum	(OCoLC)36662709 (DE-599)BVBBV021939610
dewey-full	658.8/342
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8/342
dewey-search	658.8/342
dewey-sort	3658.8 3342
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01683nam a2200469zc 4500</leader><controlfield tag="001">BV021939610</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20130704 </controlfield><controlfield tag="007">t\|</controlfield><controlfield tag="008">980401s1997 xx abd\| \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0395665922</subfield><subfield code="9">0-395-66592-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0395843855</subfield><subfield code="9">0-395-84385-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)36662709</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV021939610</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-706</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.32</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/342</subfield><subfield code="2">21</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QW 300</subfield><subfield code="0">(DE-625)142175:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Hoyer, Wayne D.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)137908571</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Consumer behavior</subfield><subfield code="c">Wayne D. Hoyer ; Deborah J. MacInnis</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Boston [u.a.]</subfield><subfield code="b">Houghton Mifflin</subfield><subfield code="c">1997</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXVIII, 675 S.</subfield><subfield code="b">Ill., graph. Darst., Kt.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Consumentengedrag</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer behavior</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherforschung</subfield><subfield code="0">(DE-588)4187567-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4123623-3</subfield><subfield code="a">Lehrbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Verbraucherforschung</subfield><subfield code="0">(DE-588)4187567-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Verbraucherforschung</subfield><subfield code="0">(DE-588)4187567-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">MacInnis, Deborah J.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)134232992</subfield><subfield code="4">aut</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-015154760</subfield></datafield></record></collection>
genre	1\p (DE-588)4123623-3 Lehrbuch gnd-content
genre_facet	Lehrbuch
id	DE-604.BV021939610
illustrated	Illustrated
indexdate	2024-12-20T12:45:20Z
institution	BVB
isbn	0395665922 0395843855
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-015154760
oclc_num	36662709
open_access_boolean
owner	DE-706 DE-703 DE-188
owner_facet	DE-706 DE-703 DE-188
physical	XXVIII, 675 S. Ill., graph. Darst., Kt.
publishDate	1997
publishDateSearch	1997
publishDateSort	1997
publisher	Houghton Mifflin
record_format	marc
spelling	Hoyer, Wayne D. Verfasser (DE-588)137908571 aut Consumer behavior Wayne D. Hoyer ; Deborah J. MacInnis Boston [u.a.] Houghton Mifflin 1997 XXVIII, 675 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Consumentengedrag gtt Marketing gtt Consumer behavior Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Verbraucherforschung (DE-588)4187567-9 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Verbraucherforschung (DE-588)4187567-9 s Verbraucherverhalten (DE-588)4062644-1 s 2\p DE-604 DE-604 MacInnis, Deborah J. Verfasser (DE-588)134232992 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Hoyer, Wayne D. MacInnis, Deborah J. Consumer behavior Consumentengedrag gtt Marketing gtt Consumer behavior Verbraucherverhalten (DE-588)4062644-1 gnd Verbraucherforschung (DE-588)4187567-9 gnd
subject_GND	(DE-588)4062644-1 (DE-588)4187567-9 (DE-588)4123623-3
title	Consumer behavior
title_auth	Consumer behavior
title_exact_search	Consumer behavior
title_full	Consumer behavior Wayne D. Hoyer ; Deborah J. MacInnis
title_fullStr	Consumer behavior Wayne D. Hoyer ; Deborah J. MacInnis
title_full_unstemmed	Consumer behavior Wayne D. Hoyer ; Deborah J. MacInnis
title_short	Consumer behavior
title_sort	consumer behavior
topic	Consumentengedrag gtt Marketing gtt Consumer behavior Verbraucherverhalten (DE-588)4062644-1 gnd Verbraucherforschung (DE-588)4187567-9 gnd
topic_facet	Consumentengedrag Marketing Consumer behavior Verbraucherverhalten Verbraucherforschung Lehrbuch
work_keys_str_mv	AT hoyerwayned consumerbehavior AT macinnisdeborahj consumerbehavior

Verfügbarkeit

MARC

Datensatz im Suchindex

‌