Verfügbarkeit: Marketing planning for services | Technische Universität München

Marketing planning for services:

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Bibliographische Detailangaben
Beteiligte Personen:	MacDonald, Malcolm H. (VerfasserIn), Payne, Adrian (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Oxford Butterworth Heinemann 1996
Ausgabe:	1. publ.
Schriftenreihe:	Marketing series : professional development
Schlagwörter:	Service industries > Marketing Service industries > Planning Marketingkonzept Marketing Dienstleistungsbetrieb Dienstleistung Marketingmanagement
Umfang:	X, 364 S. graph. Darst.
ISBN:	075062549X

Internformat

MARC


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Datensatz im Suchindex

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any_adam_object
author	MacDonald, Malcolm H. Payne, Adrian
author_facet	MacDonald, Malcolm H. Payne, Adrian
author_role	aut aut
author_sort	MacDonald, Malcolm H.
author_variant	m h m mh mhm a p ap
building	Verbundindex
bvnumber	BV021931480
callnumber-first	H - Social Science
callnumber-label	HD9980
callnumber-raw	HD9980.5
callnumber-search	HD9980.5
callnumber-sort	HD 49980.5
callnumber-subject	HD - Industries, Land Use, Labor
ctrlnum	(OCoLC)34591058 (DE-599)BVBBV021931480
dewey-full	658.8/02
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8/02
dewey-search	658.8/02
dewey-sort	3658.8 12
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	1. publ.
format	Book
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illustrated	Illustrated
indexdate	2024-12-20T12:45:09Z
institution	BVB
isbn	075062549X
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-015146636
oclc_num	34591058
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physical	X, 364 S. graph. Darst.
publishDate	1996
publishDateSearch	1996
publishDateSort	1996
publisher	Butterworth Heinemann
record_format	marc
series2	Marketing series : professional development
spelling	MacDonald, Malcolm H. Verfasser aut Marketing planning for services Malcolm McDonald and Adrian Payne 1. publ. Oxford Butterworth Heinemann 1996 X, 364 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing series : professional development Service industries Marketing Service industries Planning Marketingkonzept (DE-588)4120696-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Dienstleistungsbetrieb (DE-588)4012181-1 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s DE-604 Dienstleistungsbetrieb (DE-588)4012181-1 s Marketingkonzept (DE-588)4120696-4 s 1\p DE-604 Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s 2\p DE-604 Payne, Adrian Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	MacDonald, Malcolm H. Payne, Adrian Marketing planning for services Service industries Marketing Service industries Planning Marketingkonzept (DE-588)4120696-4 gnd Marketing (DE-588)4037589-4 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd Dienstleistung (DE-588)4012178-1 gnd Marketingmanagement (DE-588)4168907-0 gnd
subject_GND	(DE-588)4120696-4 (DE-588)4037589-4 (DE-588)4012181-1 (DE-588)4012178-1 (DE-588)4168907-0
title	Marketing planning for services
title_auth	Marketing planning for services
title_exact_search	Marketing planning for services
title_full	Marketing planning for services Malcolm McDonald and Adrian Payne
title_fullStr	Marketing planning for services Malcolm McDonald and Adrian Payne
title_full_unstemmed	Marketing planning for services Malcolm McDonald and Adrian Payne
title_short	Marketing planning for services
title_sort	marketing planning for services
topic	Service industries Marketing Service industries Planning Marketingkonzept (DE-588)4120696-4 gnd Marketing (DE-588)4037589-4 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd Dienstleistung (DE-588)4012178-1 gnd Marketingmanagement (DE-588)4168907-0 gnd
topic_facet	Service industries Marketing Service industries Planning Marketingkonzept Marketing Dienstleistungsbetrieb Dienstleistung Marketingmanagement
work_keys_str_mv	AT macdonaldmalcolmh marketingplanningforservices AT payneadrian marketingplanningforservices

Verfügbarkeit

MARC

Datensatz im Suchindex

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