Direct marketing management:
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Englewood Cliffs, NJ [u.a.]
Prentice-Hall
1989
|
| Ausgabe: | 1. print. |
| Schlagwörter: | |
| Umfang: | XXII, 501 S. Ill. |
Internformat
MARC
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| 300 | |a XXII, 501 S. |b Ill. | ||
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Datensatz im Suchindex
| _version_ | 1818963388188852224 |
|---|---|
| any_adam_object | |
| author | Roberts, Mary L. Berger, Paul D. |
| author_facet | Roberts, Mary L. Berger, Paul D. |
| author_role | aut aut |
| author_sort | Roberts, Mary L. |
| author_variant | m l r ml mlr p d b pd pdb |
| building | Verbundindex |
| bvnumber | BV021899692 |
| classification_rvk | QP 621 |
| ctrlnum | (OCoLC)456500330 (DE-599)BVBBV021899692 |
| discipline | Wirtschaftswissenschaften |
| edition | 1. print. |
| format | Book |
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| id | DE-604.BV021899692 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T12:44:25Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015114874 |
| oclc_num | 456500330 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | XXII, 501 S. Ill. |
| publishDate | 1989 |
| publishDateSearch | 1989 |
| publishDateSort | 1989 |
| publisher | Prentice-Hall |
| record_format | marc |
| spelling | Roberts, Mary L. Verfasser aut Direct marketing management Mary Lou Roberts ; Paul D. Berger 1. print. Englewood Cliffs, NJ [u.a.] Prentice-Hall 1989 XXII, 501 S. Ill. txt rdacontent n rdamedia nc rdacarrier Direktmarketing (DE-588)4012421-6 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Direktmarketing (DE-588)4012421-6 s Marketingmanagement (DE-588)4168907-0 s 1\p DE-604 Berger, Paul D. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Roberts, Mary L. Berger, Paul D. Direct marketing management Direktmarketing (DE-588)4012421-6 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4012421-6 (DE-588)4168907-0 |
| title | Direct marketing management |
| title_auth | Direct marketing management |
| title_exact_search | Direct marketing management |
| title_full | Direct marketing management Mary Lou Roberts ; Paul D. Berger |
| title_fullStr | Direct marketing management Mary Lou Roberts ; Paul D. Berger |
| title_full_unstemmed | Direct marketing management Mary Lou Roberts ; Paul D. Berger |
| title_short | Direct marketing management |
| title_sort | direct marketing management |
| topic | Direktmarketing (DE-588)4012421-6 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Direktmarketing Marketingmanagement |
| work_keys_str_mv | AT robertsmaryl directmarketingmanagement AT bergerpauld directmarketingmanagement |