Verfügbarkeit: What's in a name? | Technische Universität München

What's in a name?: advertising and the concept of brands

Gespeichert in:

Bibliographische Detailangaben
Beteilige Person:	Jones, John P. (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Aldershot, Hampshire [u.a.] Gower [u.a.] 1986
Ausgabe:	1.publ.
Schlagwörter:	Werbung Verbraucherverhalten Marktforschung Warenzeichen Markenname Marketingstrategie Markenartikel
Umfang:	XXII, 292 S.
ISBN:	0566026791

Internformat

MARC


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Datensatz im Suchindex

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illustrated	Not Illustrated
indexdate	2024-12-20T12:43:51Z
institution	BVB
isbn	0566026791
language	English
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owner	DE-706
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physical	XXII, 292 S.
publishDate	1986
publishDateSearch	1986
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publisher	Gower [u.a.]
record_format	marc
spelling	Jones, John P. Verfasser aut What's in a name? advertising and the concept of brands 1.publ. Aldershot, Hampshire [u.a.] Gower [u.a.] 1986 XXII, 292 S. txt rdacontent n rdamedia nc rdacarrier Werbung (DE-588)4065541-6 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Warenzeichen (DE-588)4064612-9 gnd rswk-swf Markenname (DE-588)4114513-6 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Marktforschung (DE-588)4037630-8 s DE-604 Verbraucherverhalten (DE-588)4062644-1 s Marketingstrategie (DE-588)4120697-6 s Werbung (DE-588)4065541-6 s Warenzeichen (DE-588)4064612-9 s 1\p DE-604 Markenartikel (DE-588)4037584-5 s 2\p DE-604 Markenname (DE-588)4114513-6 s 3\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Jones, John P. What's in a name? advertising and the concept of brands Werbung (DE-588)4065541-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marktforschung (DE-588)4037630-8 gnd Warenzeichen (DE-588)4064612-9 gnd Markenname (DE-588)4114513-6 gnd Marketingstrategie (DE-588)4120697-6 gnd Markenartikel (DE-588)4037584-5 gnd
subject_GND	(DE-588)4065541-6 (DE-588)4062644-1 (DE-588)4037630-8 (DE-588)4064612-9 (DE-588)4114513-6 (DE-588)4120697-6 (DE-588)4037584-5
title	What's in a name? advertising and the concept of brands
title_auth	What's in a name? advertising and the concept of brands
title_exact_search	What's in a name? advertising and the concept of brands
title_full	What's in a name? advertising and the concept of brands
title_fullStr	What's in a name? advertising and the concept of brands
title_full_unstemmed	What's in a name? advertising and the concept of brands
title_short	What's in a name?
title_sort	what s in a name advertising and the concept of brands
title_sub	advertising and the concept of brands
topic	Werbung (DE-588)4065541-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marktforschung (DE-588)4037630-8 gnd Warenzeichen (DE-588)4064612-9 gnd Markenname (DE-588)4114513-6 gnd Marketingstrategie (DE-588)4120697-6 gnd Markenartikel (DE-588)4037584-5 gnd
topic_facet	Werbung Verbraucherverhalten Marktforschung Warenzeichen Markenname Marketingstrategie Markenartikel
work_keys_str_mv	AT jonesjohnp whatsinanameadvertisingandtheconceptofbrands

Verfügbarkeit

MARC

Datensatz im Suchindex

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