Go-to-market strategy: advanced techniques and tools for selling more products, to more customers, more profitably
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Oxford [u. a.]
Butterworth-Heinemann
2002
|
| Schlagwörter: | |
| Links: | http://www.loc.gov/catdir/description/els031/2002512551.html http://www.loc.gov/catdir/toc/fy033/2002512551.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014991427&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Beschreibung: | Includes bibliographical references and index |
| Umfang: | XII, 294 S. graph. Darst. 24 cm |
| ISBN: | 0750674601 |
Internformat
MARC
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| 100 | 1 | |a Friedman, Lawrence G. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Go-to-market strategy |b advanced techniques and tools for selling more products, to more customers, more profitably |c Lawrence G. Friedman |
| 246 | 1 | 3 | |a Go to market strategy |
| 264 | 1 | |a Oxford [u. a.] |b Butterworth-Heinemann |c 2002 | |
| 300 | |a XII, 294 S. |b graph. Darst. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 505 | 8 | |a Machine generated contents note: 1 A brief tour of the issues and opportunities 1 -- 2 The ten commandments of going to market 27 -- 3 Targeting the right markets 71 -- 4 Aligning with your customers 113 -- 5 Choosing the right channels and partners 151 -- 6 Rethinking your products and value proposition 203 -- 7 Putting it all together: the integrated multi-channel model 227 -- 8 Getting started: the ninety-day go-to-market action plan 269. | |
| 520 | 1 | |a "Drawing on dozens of examples and best practices across a variety of industries, Friedman lays out a blueprint for building a winning go-to-market plan - one that will enable you to do more business, with more customers, more often, and more profitably." "Go To Market Strategy is not about incremental change. As Friedman points out, it is for executives seeking double-digit revenue growth and the slashing of at least 10-15 percent of selling costs - realistic results that go-to-market innovators have consistently achieved. This book lays out all of the techniques used by the world's top go-to-market leaders, so you too can achieve those kinds of results and gain a competitive advantage in your markets."--BOOK JACKET. | |
| 650 | 7 | |a Marketing |2 larpcal | |
| 650 | 4 | |a Marketing | |
| 856 | 4 | |u http://www.loc.gov/catdir/description/els031/2002512551.html |3 Publisher description | |
| 856 | 4 | |u http://www.loc.gov/catdir/toc/fy033/2002512551.html |3 Table of contents | |
| 856 | 4 | 2 | |m LoC Fremddatenuebernahme |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014991427&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-014991427 | |
Datensatz im Suchindex
| _version_ | 1819330461244063744 |
|---|---|
| adam_text | GO-TO-MARKET STRATEGY / FRIEDMAN, LAWRENCE G. : 2002
TABLE OF CONTENTS / INHALTSVERZEICHNIS
1 A BRIEF TOUR OF THE ISSUES AND OPPORTUNITIES 1
2 THE TEN COMMANDMENTS OF GOING TO MARKET 27
3 TARGETING THE RIGHT MARKETS 71
4 ALIGNING WITH YOUR CUSTOMERS 113
5 CHOOSING THE RIGHT CHANNELS AND PARTNERS 151
6 RETHINKING YOUR PRODUCTS AND VALUE PROPOSITION 203
7 PUTTING IT ALL TOGETHER: THE INTEGRATED MULTI-CHANNEL MODEL 227
8 GETTING STARTED: THE NINETY-DAY GO-TO-MARKET ACTION PLAN 269.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Friedman, Lawrence G. |
| author_facet | Friedman, Lawrence G. |
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| author_sort | Friedman, Lawrence G. |
| author_variant | l g f lg lgf |
| building | Verbundindex |
| bvnumber | BV021778614 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| contents | Machine generated contents note: 1 A brief tour of the issues and opportunities 1 -- 2 The ten commandments of going to market 27 -- 3 Targeting the right markets 71 -- 4 Aligning with your customers 113 -- 5 Choosing the right channels and partners 151 -- 6 Rethinking your products and value proposition 203 -- 7 Putting it all together: the integrated multi-channel model 227 -- 8 Getting started: the ninety-day go-to-market action plan 269. |
| ctrlnum | (OCoLC)49238828 (DE-599)BVBBV021778614 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV021778614 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T12:41:34Z |
| institution | BVB |
| isbn | 0750674601 |
| language | English |
| lccn | 2002512551 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-014991427 |
| oclc_num | 49238828 |
| open_access_boolean | |
| owner | DE-1049 |
| owner_facet | DE-1049 |
| physical | XII, 294 S. graph. Darst. 24 cm |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Butterworth-Heinemann |
| record_format | marc |
| spellingShingle | Friedman, Lawrence G. Go-to-market strategy advanced techniques and tools for selling more products, to more customers, more profitably Machine generated contents note: 1 A brief tour of the issues and opportunities 1 -- 2 The ten commandments of going to market 27 -- 3 Targeting the right markets 71 -- 4 Aligning with your customers 113 -- 5 Choosing the right channels and partners 151 -- 6 Rethinking your products and value proposition 203 -- 7 Putting it all together: the integrated multi-channel model 227 -- 8 Getting started: the ninety-day go-to-market action plan 269. Marketing larpcal Marketing |
| title | Go-to-market strategy advanced techniques and tools for selling more products, to more customers, more profitably |
| title_alt | Go to market strategy |
| title_auth | Go-to-market strategy advanced techniques and tools for selling more products, to more customers, more profitably |
| title_exact_search | Go-to-market strategy advanced techniques and tools for selling more products, to more customers, more profitably |
| title_full | Go-to-market strategy advanced techniques and tools for selling more products, to more customers, more profitably Lawrence G. Friedman |
| title_fullStr | Go-to-market strategy advanced techniques and tools for selling more products, to more customers, more profitably Lawrence G. Friedman |
| title_full_unstemmed | Go-to-market strategy advanced techniques and tools for selling more products, to more customers, more profitably Lawrence G. Friedman |
| title_short | Go-to-market strategy |
| title_sort | go to market strategy advanced techniques and tools for selling more products to more customers more profitably |
| title_sub | advanced techniques and tools for selling more products, to more customers, more profitably |
| topic | Marketing larpcal Marketing |
| topic_facet | Marketing |
| url | http://www.loc.gov/catdir/description/els031/2002512551.html http://www.loc.gov/catdir/toc/fy033/2002512551.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014991427&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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