Principles and practice of marketing:
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Maidenhead
McGraw-Hill
2007
|
| Ausgabe: | 5th ed. |
| Schlagwörter: | |
| Abstract: | This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice. |
| Umfang: | XXXI, 1022 S. Ill., graph. Darst. 1 CD-ROM (12 cm) |
| ISBN: | 0077114159 9780077114152 |
Internformat
MARC
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|---|---|---|---|
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| 003 | DE-604 | ||
| 005 | 20070709 | ||
| 007 | t| | ||
| 008 | 061018s2007 xx ad|| |||| 00||| eng d | ||
| 020 | |a 0077114159 |9 0-07-711415-9 | ||
| 020 | |a 9780077114152 |9 978-0-07-711415-2 | ||
| 035 | |a (OCoLC)123795797 | ||
| 035 | |a (DE-599)BVBBV021772854 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-703 |a DE-523 | ||
| 082 | 0 | |a 658.8 |2 22 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Jobber, David |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Principles and practice of marketing |c David Jobber |
| 250 | |a 5th ed. | ||
| 264 | 1 | |a Maidenhead |b McGraw-Hill |c 2007 | |
| 300 | |a XXXI, 1022 S. |b Ill., graph. Darst. |e 1 CD-ROM (12 cm) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 520 | 3 | |a This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice. | |
| 650 | 7 | |a Concurrentiebeleid |2 gtt | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Marketingmix |2 gtt | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Marketing |z Europe |v Case studies | |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 651 | 7 | |a Handboeken (vorm) |2 gtt | |
| 651 | 4 | |a Europa | |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-014985762 | |
Datensatz im Suchindex
| _version_ | 1818963200747503616 |
|---|---|
| any_adam_object | |
| author | Jobber, David |
| author_facet | Jobber, David |
| author_role | aut |
| author_sort | Jobber, David |
| author_variant | d j dj |
| building | Verbundindex |
| bvnumber | BV021772854 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)123795797 (DE-599)BVBBV021772854 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 5th ed. |
| format | Book |
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| genre_facet | Fallstudiensammlung |
| geographic | Handboeken (vorm) gtt Europa |
| geographic_facet | Handboeken (vorm) Europa |
| id | DE-604.BV021772854 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T12:41:27Z |
| institution | BVB |
| isbn | 0077114159 9780077114152 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-014985762 |
| oclc_num | 123795797 |
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| owner | DE-703 DE-523 |
| owner_facet | DE-703 DE-523 |
| physical | XXXI, 1022 S. Ill., graph. Darst. 1 CD-ROM (12 cm) |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Jobber, David Verfasser aut Principles and practice of marketing David Jobber 5th ed. Maidenhead McGraw-Hill 2007 XXXI, 1022 S. Ill., graph. Darst. 1 CD-ROM (12 cm) txt rdacontent n rdamedia nc rdacarrier This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice. Concurrentiebeleid gtt Marketing gtt Marketingmix gtt Marketing Marketing Europe Case studies Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Handboeken (vorm) gtt Europa (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Marketingmanagement (DE-588)4168907-0 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Jobber, David Principles and practice of marketing Concurrentiebeleid gtt Marketing gtt Marketingmix gtt Marketing Marketing Europe Case studies Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4037589-4 (DE-588)4522595-3 |
| title | Principles and practice of marketing |
| title_auth | Principles and practice of marketing |
| title_exact_search | Principles and practice of marketing |
| title_full | Principles and practice of marketing David Jobber |
| title_fullStr | Principles and practice of marketing David Jobber |
| title_full_unstemmed | Principles and practice of marketing David Jobber |
| title_short | Principles and practice of marketing |
| title_sort | principles and practice of marketing |
| topic | Concurrentiebeleid gtt Marketing gtt Marketingmix gtt Marketing Marketing Europe Case studies Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Concurrentiebeleid Marketing Marketingmix Marketing Europe Case studies Marketingmanagement Handboeken (vorm) Europa Fallstudiensammlung |
| work_keys_str_mv | AT jobberdavid principlesandpracticeofmarketing |