Verfügbarkeit: Customer relationship management | Technische Universität München

Customer relationship management: a databased approach

Gespeichert in:

Bibliographische Detailangaben
Beteiligte Personen:	Kumar, V. 1957- (VerfasserIn), Reinartz, Werner J. (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	[Hoboken, NJ] Wiley 2006
Schlagwörter:	Klantenbinding Management Relations avec la clientèle - Gestion - Manuels d'enseignement supérieur Relations avec la clientèle - Informatique - Manuels d'enseignement supérieur Datenverarbeitung Customer relations > Management Customer relations > Data processing Database-Marketing Kundenmanagement
Links:	http://www.loc.gov/catdir/toc/fy0605/2006295010.html http://www.loc.gov/catdir/enhancements/fy0629/2006295010-b.html http://www.loc.gov/catdir/enhancements/fy0629/2006295010-d.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014948544&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014948544&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
Beschreibung:	Literaturangaben Includes bibliographical references and index
Umfang:	XXIV, 323 S. graph. Darst. 26 cm
ISBN:	0471271330 9780471271338

Internformat

MARC


LEADER	00000nam a2200000zc 4500
001	BV021735094
003	DE-604
005	20091005
007	t\|
008	060919s2006 xxud\|\|\| \|\|\|\| 00\|\|\| eng d
010			\|a 2006295010
020			\|a 0471271330 \|9 0-471-27133-0
020			\|a 9780471271338 \|9 978-0-471-27133-8
035			\|a (OCoLC)249129162
035			\|a (DE-599)BVBBV021735094
040			\|a DE-604 \|b ger \|e aacr
041	0		\|a eng
044			\|a xxu \|c US
049			\|a DE-739 \|a DE-N2 \|a DE-573 \|a DE-384 \|a DE-522 \|a DE-91 \|a DE-634 \|a DE-703
050		0	\|a HF5415.5
082	0		\|a 658.8120285574 \|2 22
084			\|a QP 620 \|0 (DE-625)141911: \|2 rvk
084			\|a WIR 810f \|2 stub
100	1		\|a Kumar, V. \|d 1957- \|e Verfasser \|0 (DE-588)131395319 \|4 aut
245	1	0	\|a Customer relationship management \|b a databased approach \|c V. Kumar ; Werner J. Reinartz
264		1	\|a [Hoboken, NJ] \|b Wiley \|c 2006
300			\|a XXIV, 323 S. \|b graph. Darst. \|c 26 cm
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
500			\|a Literaturangaben
500			\|a Includes bibliographical references and index
650		7	\|a Klantenbinding \|2 gtt
650		7	\|a Management \|2 gtt
650		4	\|a Relations avec la clientèle - Gestion - Manuels d'enseignement supérieur
650		4	\|a Relations avec la clientèle - Informatique - Manuels d'enseignement supérieur
650		4	\|a Datenverarbeitung
650		4	\|a Customer relations \|x Management
650		4	\|a Customer relations \|x Data processing
650	0	7	\|a Database-Marketing \|0 (DE-588)4263308-4 \|2 gnd \|9 rswk-swf
650	0	7	\|a Kundenmanagement \|0 (DE-588)4236865-0 \|2 gnd \|9 rswk-swf
689	0	0	\|a Kundenmanagement \|0 (DE-588)4236865-0 \|D s
689	0	1	\|a Database-Marketing \|0 (DE-588)4263308-4 \|D s
689	0		\|5 DE-604
700	1		\|a Reinartz, Werner J. \|e Verfasser \|4 aut
856	4		\|u http://www.loc.gov/catdir/toc/fy0605/2006295010.html \|3 Table of contents only
856	4		\|u http://www.loc.gov/catdir/enhancements/fy0629/2006295010-b.html \|3 Contributor biographical information
856	4		\|u http://www.loc.gov/catdir/enhancements/fy0629/2006295010-d.html \|3 Publisher description
856	4	2	\|m Digitalisierung UB Passau \|q application/pdf \|u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014948544&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA \|3 Inhaltsverzeichnis
856	4	2	\|m Digitalisierung UB Passau \|q application/pdf \|u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014948544&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA \|3 Klappentext
943	1		\|a oai:aleph.bib-bvb.de:BVB01-014948544

Datensatz im Suchindex

DE-BY-TUM_call_number	0002 WIR 810 2009 B 965
DE-BY-TUM_katkey	1681702
DE-BY-TUM_location	00
DE-BY-TUM_media_number	040006719202
_version_	1821933635529342976
adam_text	Brief Contents ■ Preface Part I Database Marketing Strategy Chapter and Customer Value Chapter Chapter Chapter Chapter Customer-Based Marketing Metrics Chapter Metrics Part II Implementation of Database Marketing Chapter Chapter Chapter Chapter Chapter Partili Advances, in B-To-C and B-TO-B Scenarios Chapter Framework to Marketing Decisions Part IV Channels and CRM Chapter on Marketing Channels Glossary Index All too often, today s companies focus on the technology of Customer Relationship Management (CRM), and lose sight of its primary goal for the field, Kumar and Reinartz emphasize the strategic principles of customer-centric market¬ ing that are at the heart of every successful of and data mining with rigor and relevance.
any_adam_object	1
author	Kumar, V. 1957- Reinartz, Werner J.
author_GND	(DE-588)131395319
author_facet	Kumar, V. 1957- Reinartz, Werner J.
author_role	aut aut
author_sort	Kumar, V. 1957-
author_variant	v k vk w j r wj wjr
building	Verbundindex
bvnumber	BV021735094
callnumber-first	H - Social Science
callnumber-label	HF5415
callnumber-raw	HF5415.5
callnumber-search	HF5415.5
callnumber-sort	HF 45415.5
callnumber-subject	HF - Commerce
classification_rvk	QP 620
classification_tum	WIR 810f
ctrlnum	(OCoLC)249129162 (DE-599)BVBBV021735094
dewey-full	658.8120285574
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8120285574
dewey-search	658.8120285574
dewey-sort	3658.8120285574
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02672nam a2200577zc 4500</leader><controlfield tag="001">BV021735094</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20091005 </controlfield><controlfield tag="007">t\|</controlfield><controlfield tag="008">060919s2006 xxud\|\|\| \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2006295010</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0471271330</subfield><subfield code="9">0-471-27133-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780471271338</subfield><subfield code="9">978-0-471-27133-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)249129162</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV021735094</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-739</subfield><subfield code="a">DE-N2</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-384</subfield><subfield code="a">DE-522</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-703</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.5</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8120285574</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 620</subfield><subfield code="0">(DE-625)141911:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 810f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Kumar, V.</subfield><subfield code="d">1957-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)131395319</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Customer relationship management</subfield><subfield code="b">a databased approach</subfield><subfield code="c">V. Kumar ; Werner J. Reinartz</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">[Hoboken, NJ]</subfield><subfield code="b">Wiley</subfield><subfield code="c">2006</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXIV, 323 S.</subfield><subfield code="b">graph. Darst.</subfield><subfield code="c">26 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Literaturangaben</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Klantenbinding</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Management</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Relations avec la clientèle - Gestion - Manuels d'enseignement supérieur</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Relations avec la clientèle - Informatique - Manuels d'enseignement supérieur</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Datenverarbeitung</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Customer relations</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Customer relations</subfield><subfield code="x">Data processing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Database-Marketing</subfield><subfield code="0">(DE-588)4263308-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundenmanagement</subfield><subfield code="0">(DE-588)4236865-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Kundenmanagement</subfield><subfield code="0">(DE-588)4236865-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Database-Marketing</subfield><subfield code="0">(DE-588)4263308-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Reinartz, Werner J.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://www.loc.gov/catdir/toc/fy0605/2006295010.html</subfield><subfield code="3">Table of contents only</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://www.loc.gov/catdir/enhancements/fy0629/2006295010-b.html</subfield><subfield code="3">Contributor biographical information</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://www.loc.gov/catdir/enhancements/fy0629/2006295010-d.html</subfield><subfield code="3">Publisher description</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Passau</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014948544&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Passau</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014948544&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Klappentext</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-014948544</subfield></datafield></record></collection>
id	DE-604.BV021735094
illustrated	Illustrated
indexdate	2024-12-20T12:40:33Z
institution	BVB
isbn	0471271330 9780471271338
language	English
lccn	2006295010
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-014948544
oclc_num	249129162
open_access_boolean
owner	DE-739 DE-N2 DE-573 DE-384 DE-522 DE-91 DE-BY-TUM DE-634 DE-703
owner_facet	DE-739 DE-N2 DE-573 DE-384 DE-522 DE-91 DE-BY-TUM DE-634 DE-703
physical	XXIV, 323 S. graph. Darst. 26 cm
publishDate	2006
publishDateSearch	2006
publishDateSort	2006
publisher	Wiley
record_format	marc
spellingShingle	Kumar, V. 1957- Reinartz, Werner J. Customer relationship management a databased approach Klantenbinding gtt Management gtt Relations avec la clientèle - Gestion - Manuels d'enseignement supérieur Relations avec la clientèle - Informatique - Manuels d'enseignement supérieur Datenverarbeitung Customer relations Management Customer relations Data processing Database-Marketing (DE-588)4263308-4 gnd Kundenmanagement (DE-588)4236865-0 gnd
subject_GND	(DE-588)4263308-4 (DE-588)4236865-0
title	Customer relationship management a databased approach
title_auth	Customer relationship management a databased approach
title_exact_search	Customer relationship management a databased approach
title_full	Customer relationship management a databased approach V. Kumar ; Werner J. Reinartz
title_fullStr	Customer relationship management a databased approach V. Kumar ; Werner J. Reinartz
title_full_unstemmed	Customer relationship management a databased approach V. Kumar ; Werner J. Reinartz
title_short	Customer relationship management
title_sort	customer relationship management a databased approach
title_sub	a databased approach
topic	Klantenbinding gtt Management gtt Relations avec la clientèle - Gestion - Manuels d'enseignement supérieur Relations avec la clientèle - Informatique - Manuels d'enseignement supérieur Datenverarbeitung Customer relations Management Customer relations Data processing Database-Marketing (DE-588)4263308-4 gnd Kundenmanagement (DE-588)4236865-0 gnd
topic_facet	Klantenbinding Management Relations avec la clientèle - Gestion - Manuels d'enseignement supérieur Relations avec la clientèle - Informatique - Manuels d'enseignement supérieur Datenverarbeitung Customer relations Management Customer relations Data processing Database-Marketing Kundenmanagement
url	http://www.loc.gov/catdir/toc/fy0605/2006295010.html http://www.loc.gov/catdir/enhancements/fy0629/2006295010-b.html http://www.loc.gov/catdir/enhancements/fy0629/2006295010-d.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014948544&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014948544&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT kumarv customerrelationshipmanagementadatabasedapproach AT reinartzwernerj customerrelationshipmanagementadatabasedapproach

Verfügbarkeit

Bestellen (Login erforderlich)

Inhaltsverzeichnis
Paper/Kapitel scannen lassen

Teilbibliothek Stammgelände

Bestandsangaben von Teilbibliothek Stammgelände
Signatur:	0002 WIR 810 2009 B 965 Lageplan
Exemplar 1	Ausleihbar Am Standort