The persona lifecycle: keeping people in mind throughout product design
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Amsterdam [u.a.]
Elsevier
2006
|
| Schriftenreihe: | The Morgan Kaufmann series in interactive technologies
|
| Schlagwörter: | |
| Links: | http://www.loc.gov/catdir/toc/ecip066/2006000795.html http://www.loc.gov/catdir/enhancements/fy0629/2006000795-d.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014920089&sequence=000008&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Beschreibung: | Includes bibliographical references and index |
| Umfang: | XVII, 724 S. Ill., graph. Darst. |
| ISBN: | 0125662513 9780125662512 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV021706205 | ||
| 003 | DE-604 | ||
| 005 | 20101109 | ||
| 007 | t| | ||
| 008 | 060824s2006 ne ad|| |||| 00||| eng d | ||
| 010 | |a 2006000795 | ||
| 020 | |a 0125662513 |c pbk. : alk. paper |9 0-12-566251-3 | ||
| 020 | |a 9780125662512 |9 978-0-12-566251-2 | ||
| 035 | |a (OCoLC)63116825 | ||
| 035 | |a (DE-599)BVBBV021706205 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a ne |c NL | ||
| 049 | |a DE-1050 |a DE-898 |a DE-523 |a DE-Aug4 |a DE-525 |a DE-M347 |a DE-B768 |a DE-862 | ||
| 050 | 0 | |a HF5415.15 | |
| 082 | 0 | |a 658.5/03 | |
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 100 | 1 | |a Pruitt, John S. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The persona lifecycle |b keeping people in mind throughout product design |c by John S. Pruitt ; Tamara Adlin |
| 264 | 1 | |a Amsterdam [u.a.] |b Elsevier |c 2006 | |
| 300 | |a XVII, 724 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The Morgan Kaufmann series in interactive technologies | |
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Produits commerciaux - Gestion | |
| 650 | 4 | |a Produits nouveaux | |
| 650 | 4 | |a Recherche industrielle | |
| 650 | 4 | |a Product management | |
| 650 | 4 | |a New products | |
| 650 | 4 | |a Industrial research | |
| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Produktentwicklung |0 (DE-588)4139402-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kundenorientierung |0 (DE-588)4316837-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Zielgruppe |0 (DE-588)4117714-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Industriedesign |0 (DE-588)4072788-9 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Produktentwicklung |0 (DE-588)4139402-1 |D s |
| 689 | 0 | 1 | |a Industriedesign |0 (DE-588)4072788-9 |D s |
| 689 | 0 | 2 | |a Kundenorientierung |0 (DE-588)4316837-1 |D s |
| 689 | 0 | 3 | |a Marktforschung |0 (DE-588)4037630-8 |D s |
| 689 | 0 | 4 | |a Zielgruppe |0 (DE-588)4117714-9 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Adlin, Tamara |e Verfasser |4 aut | |
| 856 | 4 | |u http://www.loc.gov/catdir/toc/ecip066/2006000795.html |3 Table of contents only | |
| 856 | 4 | |u http://www.loc.gov/catdir/enhancements/fy0629/2006000795-d.html |3 Publisher description | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014920089&sequence=000008&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-014920089 | |
Datensatz im Suchindex
| _version_ | 1819273440138362880 |
|---|---|
| adam_text | CONTENTS
1THE NEXT FRONTIER FOR USER CENTERED DESIGN: MAKING USER
REPRESENTATIONS MORE USABLE 2
2 THE PERSONA LIFECYCLE: A FRAMEWORK FOR THE PERSONA APPROACH 46
^ PHASE 1: FAMILY PLANNING (PLANNING A PERSONA EFFORT) 66
Zj. PHASE 2: CONCEPTION GESTATION (CREATING PERSONAS) 162
^ PHASE 3: BIRTH MATURATION (LAUNCHING AND COMMUNICATING PERSONAS) 272
(} PHASE 4: ADULTHOOD (USING PERSONAS) 344
r j PHASE 5: LIFETIME ACHIEVEMENT AND RETIREMENT (ROI AND
/ REUSE OF PERSONAS) 432
CONTRIBUTED CHAPTERS:
Q USERS, ROLES, AND PERSONAS 498
by Larry Constantine
Q STORYTELLING AND NARRATIVE 520
by Whitney Quesenbery
20 REALITY AND DESIGN MAPS 556
by Tamara Adlin Holly Jamesen
MARKETING VERSUS DESIGN PERSONAS 602
by Bob Barlow Busch
2 WHY PERSONAS WORK: THE PSYCHOLOGICAL EVIDENCE 642
by Jonathan Grudin
APPENDIX A G4K ORGANIZATIONAL ARCHETYPE AND SAMPLE PERSONA 665
APPENDIX B EXAMPLE PERSONAS FROM REAL PROJECTS 682
APPENDIX C SAMPLE IMAGE RELEASE FORM 691
REFERENCES 693
CONTRIBUTOR INDEX 707
SUBJECT INDEX 709
ABOUT THE AUTHORS 723
ABOUT THE ILLUSTRATOR 724
|
| any_adam_object | 1 |
| author | Pruitt, John S. Adlin, Tamara |
| author_facet | Pruitt, John S. Adlin, Tamara |
| author_role | aut aut |
| author_sort | Pruitt, John S. |
| author_variant | j s p js jsp t a ta |
| building | Verbundindex |
| bvnumber | BV021706205 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.15 |
| callnumber-search | HF5415.15 |
| callnumber-sort | HF 45415.15 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)63116825 (DE-599)BVBBV021706205 |
| dewey-full | 658.5/03 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.5/03 |
| dewey-search | 658.5/03 |
| dewey-sort | 3658.5 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02515nam a2200601zc 4500</leader><controlfield tag="001">BV021706205</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20101109 </controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">060824s2006 ne ad|| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2006000795</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0125662513</subfield><subfield code="c">pbk. : alk. paper</subfield><subfield code="9">0-12-566251-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780125662512</subfield><subfield code="9">978-0-12-566251-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)63116825</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV021706205</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">ne</subfield><subfield code="c">NL</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1050</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-523</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-525</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-B768</subfield><subfield code="a">DE-862</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.15</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.5/03</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Pruitt, John S.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The persona lifecycle</subfield><subfield code="b">keeping people in mind throughout product design</subfield><subfield code="c">by John S. Pruitt ; Tamara Adlin</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Amsterdam [u.a.]</subfield><subfield code="b">Elsevier</subfield><subfield code="c">2006</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVII, 724 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">The Morgan Kaufmann series in interactive technologies</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Produits commerciaux - Gestion</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Produits nouveaux</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Recherche industrielle</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Product management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">New products</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Industrial research</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktforschung</subfield><subfield code="0">(DE-588)4037630-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Produktentwicklung</subfield><subfield code="0">(DE-588)4139402-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundenorientierung</subfield><subfield code="0">(DE-588)4316837-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Zielgruppe</subfield><subfield code="0">(DE-588)4117714-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Industriedesign</subfield><subfield code="0">(DE-588)4072788-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Produktentwicklung</subfield><subfield code="0">(DE-588)4139402-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Industriedesign</subfield><subfield code="0">(DE-588)4072788-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Kundenorientierung</subfield><subfield code="0">(DE-588)4316837-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Marktforschung</subfield><subfield code="0">(DE-588)4037630-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="4"><subfield code="a">Zielgruppe</subfield><subfield code="0">(DE-588)4117714-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Adlin, Tamara</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://www.loc.gov/catdir/toc/ecip066/2006000795.html</subfield><subfield code="3">Table of contents only</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://www.loc.gov/catdir/enhancements/fy0629/2006000795-d.html</subfield><subfield code="3">Publisher description</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014920089&sequence=000008&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-014920089</subfield></datafield></record></collection> |
| id | DE-604.BV021706205 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T12:39:51Z |
| institution | BVB |
| isbn | 0125662513 9780125662512 |
| language | English |
| lccn | 2006000795 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-014920089 |
| oclc_num | 63116825 |
| open_access_boolean | |
| owner | DE-1050 DE-898 DE-BY-UBR DE-523 DE-Aug4 DE-525 DE-M347 DE-B768 DE-862 DE-BY-FWS |
| owner_facet | DE-1050 DE-898 DE-BY-UBR DE-523 DE-Aug4 DE-525 DE-M347 DE-B768 DE-862 DE-BY-FWS |
| physical | XVII, 724 S. Ill., graph. Darst. |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Elsevier |
| record_format | marc |
| series2 | The Morgan Kaufmann series in interactive technologies |
| spellingShingle | Pruitt, John S. Adlin, Tamara The persona lifecycle keeping people in mind throughout product design Produits commerciaux - Gestion Produits nouveaux Recherche industrielle Product management New products Industrial research Marktforschung (DE-588)4037630-8 gnd Produktentwicklung (DE-588)4139402-1 gnd Kundenorientierung (DE-588)4316837-1 gnd Zielgruppe (DE-588)4117714-9 gnd Industriedesign (DE-588)4072788-9 gnd |
| subject_GND | (DE-588)4037630-8 (DE-588)4139402-1 (DE-588)4316837-1 (DE-588)4117714-9 (DE-588)4072788-9 |
| title | The persona lifecycle keeping people in mind throughout product design |
| title_auth | The persona lifecycle keeping people in mind throughout product design |
| title_exact_search | The persona lifecycle keeping people in mind throughout product design |
| title_full | The persona lifecycle keeping people in mind throughout product design by John S. Pruitt ; Tamara Adlin |
| title_fullStr | The persona lifecycle keeping people in mind throughout product design by John S. Pruitt ; Tamara Adlin |
| title_full_unstemmed | The persona lifecycle keeping people in mind throughout product design by John S. Pruitt ; Tamara Adlin |
| title_short | The persona lifecycle |
| title_sort | the persona lifecycle keeping people in mind throughout product design |
| title_sub | keeping people in mind throughout product design |
| topic | Produits commerciaux - Gestion Produits nouveaux Recherche industrielle Product management New products Industrial research Marktforschung (DE-588)4037630-8 gnd Produktentwicklung (DE-588)4139402-1 gnd Kundenorientierung (DE-588)4316837-1 gnd Zielgruppe (DE-588)4117714-9 gnd Industriedesign (DE-588)4072788-9 gnd |
| topic_facet | Produits commerciaux - Gestion Produits nouveaux Recherche industrielle Product management New products Industrial research Marktforschung Produktentwicklung Kundenorientierung Zielgruppe Industriedesign |
| url | http://www.loc.gov/catdir/toc/ecip066/2006000795.html http://www.loc.gov/catdir/enhancements/fy0629/2006000795-d.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014920089&sequence=000008&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT pruittjohns thepersonalifecyclekeepingpeopleinmindthroughoutproductdesign AT adlintamara thepersonalifecyclekeepingpeopleinmindthroughoutproductdesign |