Problems in marketing: applying key concepts and techniques
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Los Angeles [u.a.]
Sage
2008
|
| Ausgabe: | 2. ed., 1. publ. |
| Schlagwörter: | |
| Umfang: | XIII, 322 S. graph. Darst. |
| ISBN: | 9780761971795 9780761971788 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV021700716 | ||
| 003 | DE-604 | ||
| 005 | 20110207 | ||
| 007 | t| | ||
| 008 | 060821s2008 xx d||| |||| 00||| eng d | ||
| 020 | |a 9780761971795 |c pbk |9 978-0-7619-7179-5 | ||
| 020 | |a 9780761971788 |9 978-0-7619-7178-8 | ||
| 035 | |a (OCoLC)56464526 | ||
| 035 | |a (DE-599)BVBBV021700716 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-473 |a DE-11 |a DE-188 | ||
| 050 | 0 | |a HF5415 | |
| 082 | 0 | |a 658.8 |2 22 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Moutinho, Luiz |d 1949- |e Verfasser |0 (DE-588)131450204 |4 aut | |
| 245 | 1 | 0 | |a Problems in marketing |b applying key concepts and techniques |c Luiz Moutinho & Charles Chien |
| 250 | |a 2. ed., 1. publ. | ||
| 264 | 1 | |a Los Angeles [u.a.] |b Sage |c 2008 | |
| 300 | |a XIII, 322 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Chien, Charles |e Verfasser |4 aut | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-014914662 | |
Datensatz im Suchindex
| _version_ | 1818963091996540928 |
|---|---|
| any_adam_object | |
| author | Moutinho, Luiz 1949- Chien, Charles |
| author_GND | (DE-588)131450204 |
| author_facet | Moutinho, Luiz 1949- Chien, Charles |
| author_role | aut aut |
| author_sort | Moutinho, Luiz 1949- |
| author_variant | l m lm c c cc |
| building | Verbundindex |
| bvnumber | BV021700716 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)56464526 (DE-599)BVBBV021700716 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed., 1. publ. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01248nam a2200385 c 4500</leader><controlfield tag="001">BV021700716</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20110207 </controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">060821s2008 xx d||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780761971795</subfield><subfield code="c">pbk</subfield><subfield code="9">978-0-7619-7179-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780761971788</subfield><subfield code="9">978-0-7619-7178-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)56464526</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV021700716</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-473</subfield><subfield code="a">DE-11</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Moutinho, Luiz</subfield><subfield code="d">1949-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)131450204</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Problems in marketing</subfield><subfield code="b">applying key concepts and techniques</subfield><subfield code="c">Luiz Moutinho & Charles Chien</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2. ed., 1. publ.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Los Angeles [u.a.]</subfield><subfield code="b">Sage</subfield><subfield code="c">2008</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIII, 322 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Chien, Charles</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-014914662</subfield></datafield></record></collection> |
| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV021700716 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T12:39:43Z |
| institution | BVB |
| isbn | 9780761971795 9780761971788 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-014914662 |
| oclc_num | 56464526 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-11 DE-188 |
| owner_facet | DE-473 DE-BY-UBG DE-11 DE-188 |
| physical | XIII, 322 S. graph. Darst. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Sage |
| record_format | marc |
| spelling | Moutinho, Luiz 1949- Verfasser (DE-588)131450204 aut Problems in marketing applying key concepts and techniques Luiz Moutinho & Charles Chien 2. ed., 1. publ. Los Angeles [u.a.] Sage 2008 XIII, 322 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s DE-604 Chien, Charles Verfasser aut |
| spellingShingle | Moutinho, Luiz 1949- Chien, Charles Problems in marketing applying key concepts and techniques Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4522595-3 |
| title | Problems in marketing applying key concepts and techniques |
| title_auth | Problems in marketing applying key concepts and techniques |
| title_exact_search | Problems in marketing applying key concepts and techniques |
| title_full | Problems in marketing applying key concepts and techniques Luiz Moutinho & Charles Chien |
| title_fullStr | Problems in marketing applying key concepts and techniques Luiz Moutinho & Charles Chien |
| title_full_unstemmed | Problems in marketing applying key concepts and techniques Luiz Moutinho & Charles Chien |
| title_short | Problems in marketing |
| title_sort | problems in marketing applying key concepts and techniques |
| title_sub | applying key concepts and techniques |
| topic | Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Fallstudiensammlung |
| work_keys_str_mv | AT moutinholuiz problemsinmarketingapplyingkeyconceptsandtechniques AT chiencharles problemsinmarketingapplyingkeyconceptsandtechniques |