Markenmanagement durch storytelling:
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Deutsch |
| Veröffentlicht: |
München
FGM-Verl.
2003
|
| Schriftenreihe: | Arbeitspapiere zur Schriftenreihe Schwerpunkt Marketing
126 |
| Schlagwörter: | |
| Beschreibung: | Zugl.: München, Univ., Diplomarbeit, 2001. |
| Umfang: | XVIII, 69 S. Ill. |
| ISBN: | 3934491820 |
Internformat
MARC
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Datensatz im Suchindex
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| any_adam_object | |
| author | Mangold, Marc |
| author_GND | (DE-588)123892163 |
| author_facet | Mangold, Marc |
| author_role | aut |
| author_sort | Mangold, Marc |
| author_variant | m m mm |
| building | Verbundindex |
| bvnumber | BV021584166 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)218618062 (DE-599)BVBBV021584166 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre_facet | Hochschulschrift |
| id | DE-604.BV021584166 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T12:37:02Z |
| institution | BVB |
| isbn | 3934491820 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-014799766 |
| oclc_num | 218618062 |
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| owner_facet | DE-12 DE-19 DE-BY-UBM |
| physical | XVIII, 69 S. Ill. |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | FGM-Verl. |
| record_format | marc |
| series | Arbeitspapiere zur Schriftenreihe Schwerpunkt Marketing |
| series2 | Arbeitspapiere zur Schriftenreihe Schwerpunkt Marketing |
| spelling | Mangold, Marc Verfasser (DE-588)123892163 aut Markenmanagement durch storytelling Marc Mangold München FGM-Verl. 2003 XVIII, 69 S. Ill. txt rdacontent n rdamedia nc rdacarrier Arbeitspapiere zur Schriftenreihe Schwerpunkt Marketing 126 Zugl.: München, Univ., Diplomarbeit, 2001. Integriertes Management (DE-588)4346301-0 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Erzählen (DE-588)4132307-5 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Erzählung (DE-588)4015464-6 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Marke (DE-588)4074577-6 s Management (DE-588)4037278-9 s Erzählung (DE-588)4015464-6 s DE-604 Markenpolitik (DE-588)4144679-3 s Integriertes Management (DE-588)4346301-0 s Erzählen (DE-588)4132307-5 s Arbeitspapiere zur Schriftenreihe Schwerpunkt Marketing 126 (DE-604)BV000896500 126 |
| spellingShingle | Mangold, Marc Markenmanagement durch storytelling Arbeitspapiere zur Schriftenreihe Schwerpunkt Marketing Integriertes Management (DE-588)4346301-0 gnd Markenpolitik (DE-588)4144679-3 gnd Erzählen (DE-588)4132307-5 gnd Marke (DE-588)4074577-6 gnd Erzählung (DE-588)4015464-6 gnd Management (DE-588)4037278-9 gnd |
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| title | Markenmanagement durch storytelling |
| title_auth | Markenmanagement durch storytelling |
| title_exact_search | Markenmanagement durch storytelling |
| title_full | Markenmanagement durch storytelling Marc Mangold |
| title_fullStr | Markenmanagement durch storytelling Marc Mangold |
| title_full_unstemmed | Markenmanagement durch storytelling Marc Mangold |
| title_short | Markenmanagement durch storytelling |
| title_sort | markenmanagement durch storytelling |
| topic | Integriertes Management (DE-588)4346301-0 gnd Markenpolitik (DE-588)4144679-3 gnd Erzählen (DE-588)4132307-5 gnd Marke (DE-588)4074577-6 gnd Erzählung (DE-588)4015464-6 gnd Management (DE-588)4037278-9 gnd |
| topic_facet | Integriertes Management Markenpolitik Erzählen Marke Erzählung Management Hochschulschrift |
| volume_link | (DE-604)BV000896500 |
| work_keys_str_mv | AT mangoldmarc markenmanagementdurchstorytelling |