Ratings analysis: the theory and practice of audience research
Gespeichert in:
| Beteiligte Personen: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Mahwah, NJ [u.a.]
Erlbaum [u.a.]
2006
|
| Ausgabe: | 3. ed. |
| Schriftenreihe: | Lea's communication series
|
| Schlagwörter: | |
| Links: | http://www.loc.gov/catdir/enhancements/fy0623/2005040071-d.html http://www.loc.gov/catdir/enhancements/fy0623/2005040071-t.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014778829&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Beschreibung: | Includes bibliographical references (p. 287-301) and indexes ; Hier auch später erschienene, unveränderte Nachdrucke |
| Umfang: | XVIII, 317 S. graph. Darst., Kt. 24 cm |
| ISBN: | 0805854096 080585410X |
Internformat
MARC
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| 245 | 1 | 0 | |a Ratings analysis |b the theory and practice of audience research |c James G. Webster ; Patricia F. Phalen ; Lawrence W. Lichty |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a Mahwah, NJ [u.a.] |b Erlbaum [u.a.] |c 2006 | |
| 300 | |a XVIII, 317 S. |b graph. Darst., Kt. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Lea's communication series | |
| 500 | |a Includes bibliographical references (p. 287-301) and indexes ; Hier auch später erschienene, unveränderte Nachdrucke | ||
| 650 | 4 | |a Television programs |x Ratings |x Methodology | |
| 650 | 4 | |a Television viewers | |
| 650 | 4 | |a Radio programs |x Ratings |x Methodology | |
| 650 | 4 | |a Radio audiences | |
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| 700 | 1 | |a Phalen, Patricia F. |e Verfasser |4 aut | |
| 700 | 1 | |a Lichty, Lawrence W. |e Verfasser |4 aut | |
| 856 | 4 | |u http://www.loc.gov/catdir/enhancements/fy0623/2005040071-d.html |3 Publisher description | |
| 856 | 4 | |u http://www.loc.gov/catdir/enhancements/fy0623/2005040071-t.html |3 Table of contents | |
| 856 | 4 | 2 | |m Digitalisierung UB Bamberg |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014778829&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-014778829 | |
Datensatz im Suchindex
| _version_ | 1819372452311990272 |
|---|---|
| adam_text | Contents in Brief
Preface
.
.XV
Open
Letter
to Students Using Ratings Analysis
-Susan Whiting, Nielsen Media Research
........................xvii
PART I: APPLICATIONS
1
An Introduction to Audience Research
.............................1
2
Audience Research in Advertising
...................................14
3
Audience Research in Programming
..............................40
4
Audience Research in Financial Analysis
........................63
5
Audience Research in Social Policy.
.................................80
PART II: RESEARCH DATA
6
The Audience Measurement Business
............................93
7
Audience Research Methods
.........................................112
8
Ratings Research Products.
...........................................143
PART III: ANALYTICAL TECHNIQUES
9
Understanding Audience Behavior
...............................175
10
Audience Ratings: Analysis of Gross Measures
..........204
11
Audience Ratings: Analysis of Cumulative Measures
..232
Appendix A: DMA Market Rankings
..............................255
vii
VÏÎi
c-W-
CONTENTS IN BRIEF
Appendix
В:
Glossary
......................................................262
Bibliography and Additional Sources
..............................287
Author Index
..................................................................303
Subject Index
...................................................................305
Contents
Preface
...............................................................xv
Open letter to students using Ratings Analysis
-Susan D. Whiting, Nielsen Media Research
...................xvii
PART I: APPLICATIONS
1
An Introduction to Audience Research
..................1
Types of Audience Research
.................................1
Applied Versus Theoretical
...........................1
Quantitative Versus Qualitative
.....................3
Syndicated Versus Custom
...........................4
Commercial Audience Research
............................8
The Characteristics of Commercial Research
.....9
Criticisms of Commercial Research
...............10
Ratings Research
............................................11
Related Readings
............................................13
2
Audience Research in Advertising
.......................14
National Markets
...........................................16
Broadcast and Cable Networks
....................16
Syndication
............................................21
Local Markets
...............................................24
Broadcast Stations
...................................24
Cable Systems
.........................................26
Internet
.......................................................27
IX
CONTENTS
Recent Developments in Advertising
....................29
Advertising Worldwide
..............................29
New Communication Technologies
...............29
Research Questions
.........................................31
How Many People Are in the Audience?
.........31
How Often Do the Same People Show up
in the Audience?
.......................................34
Who Are the Audience Members?
.................35
How Much Does It Cost to Reach the Audience?
... 38
Related Readings
............................................39
3
Audience Research in Programming
....................40
Radio Programming
........................................41
Television Programming
...................................44
Broadcast
...............................................44
Cable
.....................................................48
The Internet
..................................................49
Research Questions
.........................................50
Did I Attract the Intended Audience?
.............50
How Loyal Is My Audience?
........................53
What Other Stations or Programs Does My
Audience Use?
.........................................55
How Do Structural Factors Like Scheduling
Affect Program Audience Formation?
............57
When Will a Program s Costs Exceed Its Benefits?.
..61
Related Readings
............................................62
CONTENTS «■**<--
x¡
4
Audience Research in Financial
Analysis
..............63
Research
Questions
.........................................65
How Effectively Does the Organization
Compete for Market Revenues?
....................65
What Is the Value of a Programing Investment?
... 67
What Is the Value of a Media Property?
.........73
What Determines the Value of an Audience?
... 75
What Contribution Do Ratings Make
to Revenues?
...........................................77
Related Readings
............................................79
5
Audience Research in Social Policy
......................80
Government
..................................................81
Industry.
......................................................82
The Public
....................................................82
Research Questions
..........................................83
What Do the Media Do to People?
.................83
What Do People Want?
...............................85
What are the Economic Implications
of Various Policies?
....................................87
Related Readings
.............................................90
PART II: RESEARCH DATA
6
The Audience Measurement Business
..................93
The Development of Audience Measurement
.........95
Telephone Interviews
.................................95
xii
«-w*
CONTENTS
Personal Interviews
...................................
Meters
.................................................
10°
Diaries
.................................................
104
The Audience Measurement Business Today
.........106
Related Readings
...........................................
Ш
7
Audience Research Methods
.............................112
Sampling
....................................................112
Sample Designs
......................................11*4
Sources of Error
.....................................117
Measurement
...............................................126
What Is Being Measured?
..........................127
Measurement Techniques
..........................129
Related Readings
...........................................142
8
Ratings Research Products
...............................143
From Data to Saleable Commodity
....................144
Editing
.................................................144
Programs, Schedules, and Other Information
.. 146
Projections
............................................147
Local Ratings
...............................................148
Television
.............................................148
Radio
...................................................156
National Ratings
..........................................159
Network
..............................................159
Syndication
...........................................165
The Internet
................................................166
CONTENTS
Customized Ratings Reports
............................169
Buying Ratings Data
.....................................171
Related Readings
...........................................172
PART III: ANALYTICAL TECHNIQUES
9
Understanding Audience Behavior
....................175
Exposure to Media
........................................175
Gross Measures of the Audience
.................176
Cumulative Measures of the Audience
..........177
Comparing Gross and Cumulative
Measurements
.......................................177
Common Theories of Media Choice
...................179
Working Theories of Program Choice.
..........180
Economic Models of Program Choice
...........182
Selective Exposure Theory
.........................183
Uses and Gratifications Theory
;.................184
Toward a Comprehensive Understanding
of Audience Behavior
.....................................185
Audience Factors
....................................185
Media Factors
........................................191
An Integrated Model of Audience Behavior
..........197
The Model
............................................199
Related Readings
...........................................203
10
Audience Ratings: Analysis of Gross Measures...
204
Gross Measures
............................................205
Comparisons
.........................................213
Prediction and Explanation
.......................226
xiv
<r*m^- CONTENTS
Related Readings
..............................................231
11
Audience Ratings: Analysis of Cumulative
Measures
.............................................................232
Cumulative Measures
....................................232
Comparisons
.........................................246
Prediction and Explanation
.......................250
Related Readings
...........................................254
Appendix A: DMA Market Rankings
........................255
Appendix B: Glossary
...........................................262
Bibliography and Additional Sources
.......................287
Author Index
.....................................................303
Subject Index
.....................................................305
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| id | DE-604.BV021562911 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T12:36:32Z |
| institution | BVB |
| isbn | 0805854096 080585410X |
| language | English |
| lccn | 2005040071 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-014778829 |
| oclc_num | 615294936 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-473 DE-BY-UBG |
| owner_facet | DE-19 DE-BY-UBM DE-473 DE-BY-UBG |
| physical | XVIII, 317 S. graph. Darst., Kt. 24 cm |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Erlbaum [u.a.] |
| record_format | marc |
| series2 | Lea's communication series |
| spellingShingle | Webster, James G. Phalen, Patricia F. Lichty, Lawrence W. Ratings analysis the theory and practice of audience research Television programs Ratings Methodology Television viewers Radio programs Ratings Methodology Radio audiences Publikumsforschung (DE-588)4310038-7 gnd Fernsehen (DE-588)4016825-6 gnd Publikum (DE-588)4047764-2 gnd |
| subject_GND | (DE-588)4310038-7 (DE-588)4016825-6 (DE-588)4047764-2 |
| title | Ratings analysis the theory and practice of audience research |
| title_auth | Ratings analysis the theory and practice of audience research |
| title_exact_search | Ratings analysis the theory and practice of audience research |
| title_full | Ratings analysis the theory and practice of audience research James G. Webster ; Patricia F. Phalen ; Lawrence W. Lichty |
| title_fullStr | Ratings analysis the theory and practice of audience research James G. Webster ; Patricia F. Phalen ; Lawrence W. Lichty |
| title_full_unstemmed | Ratings analysis the theory and practice of audience research James G. Webster ; Patricia F. Phalen ; Lawrence W. Lichty |
| title_short | Ratings analysis |
| title_sort | ratings analysis the theory and practice of audience research |
| title_sub | the theory and practice of audience research |
| topic | Television programs Ratings Methodology Television viewers Radio programs Ratings Methodology Radio audiences Publikumsforschung (DE-588)4310038-7 gnd Fernsehen (DE-588)4016825-6 gnd Publikum (DE-588)4047764-2 gnd |
| topic_facet | Television programs Ratings Methodology Television viewers Radio programs Ratings Methodology Radio audiences Publikumsforschung Fernsehen Publikum |
| url | http://www.loc.gov/catdir/enhancements/fy0623/2005040071-d.html http://www.loc.gov/catdir/enhancements/fy0623/2005040071-t.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014778829&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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