Tourism management:
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Milton Qld.
Wiley
2006
|
| Ausgabe: | 3. ed. |
| Schriftenreihe: | Wiley Australia tourism series
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014768670&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | XIV, 490 S. Ill., graph. Darst., Kt. |
| ISBN: | 047080954X 9780470809549 |
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Datensatz im Suchindex
| _version_ | 1819331271302578176 |
|---|---|
| adam_text | ¦ PREFACE xi
k ¦ ACKNOWLEDGEMENTS xiii
l^m ¦ Chapter 1 Introduction to tourism management 1
d^^^H 1.1 Introduction 2
*j^^^H 1.2 The phenomenon of tourism 2
v^^^H 1.2.1 Definition of tourism 3
p^^^MR 1.2.2 The importance of tourism 3
I ^^^^B 1 3 Tourism as an academic field of study 4
sfc^^^^H 1.3.1 Obstacles to development 4
A^H^Kg 1.3.2 Indications of development 8
VImm 1.3.3 A sequence of tourism platforms 12
I^B * J »i 1.3.4 Universities and community colleges 14
^H . 1.4 Characteristics, outline and structure 15
^¦l m 1.4.1 Characteristics 15
Hj f . 1.4.2 Chapter outline 16
^B i 1.4.3 Chapter structure 17
^HMME Chapter review 18
W m9p ^ Summary of key terms 18
~ . Vj. Questions 20
* ** K«» * Exercises 20
Further reading 21
¦ Chapter 2 The tourism system 22
2.1 Introduction 23
2.2 A systems approach to tourism 23
2.2.1 The basic whole tourism system 23
2.3 The tourist 26
2.3.1 Spatial component 26
2.3.2 Temporal component 28
:? ¦• 2 3 3 Travel purpose 29
2.3.4 Major tourist categories 34
2.3.5 Data problems 37
2.4 Origin region 38
; 2.4.1 Origin community 38
j 2.4.2 Origin government 39
i 2.5 Transit region 40
2.5.1 Management implications of transit regions 41
2.5.2 Effects of technology 41
2.6 Destination region 43
2.6.1 Destination communities 45
2.6.2 Destination governments 46
2.7 The tourism industry 46
Chapter review 48
Summary of key terms 48
Questions 50
Exercises 51
Further reading 51
Case study 53
¦ Chapter 3 The evolution and growth of tourism 55
3.1 Introduction 56
3.2 Premodern tourism 56
3.2.1 Mesopotamia, Egypt and the Indus Valley 56
3.2.2 Ancient Greece and Rome 57
3.2.3 The Dark Ages and Middle Ages 59
3.3 Early modern tourism (1500 1950) 61
3.3.1 The Grand Tour 61
3.3.2 Spa resorts 62
3.3.3 Seaside resorts 62
3.3.4 Thomas Cook 65
3.3.5 The post Cook period (1880 1950) 66
3.4 Contemporary tourism (1950 onwards) 67
3.4.1 The world s biggest industry? 67
3.5 Factors associated with increased tourism demand 69
3.5.1 Economic factors 69
3.5.2 Social factors 72
3.5.3 Demographic factors 75
3.5.4 Technological factors 79
3.5.5 Political factors 81
3.6 Australian tourism participation 81
3.7 Future growth prospects 83
Chapter review 84
Summary of key terms 85
Questions 87
Exercises 88
Further reading 88
Case study 89
¦ Chapter 4 Destinations 91
4.1 Introduction 92
4.2 Global destination patterns: MDCs and LDCs 92
4.2.1 Tourism market share and growth 93
4.2.2 Reasons for the emergence of the LDCs as destinations 93
¦j*. 4.3 Pull factors influencing a destination 97
|HjgM| 4.3.1 Geographical proximity to markets 97
|^^H| 4.3.2 Accessibility to markets 98
£^^^H« 4.3.3 Availability of attractions 100
*J^^H 4.3.4 Cultural links 101
V^^^H 4.3.5 Availability of services 102
ji^^^r 4 3 6 Affordability 102
I ^^^|V 4.3.7 Peace, stability and safety 103
Ll^^^^H 4.3.8 Positive market image 105
^flB^HI 4.3.9 Pro tourism policies 106
jfmjBr 4.4 Regional destination patterns 107
jMKTj 4.4.1 Europe 107
Ht Z 1 4.4.2 The Americas 110
H A 4.4.3 Asia Pacific Ill
Hj ,¦ 4.4.4 Africa 113
H j 4.4.5 The Middle East 113
^K^jf 4.4.6 Australia 114
H^kP J 4.5 Internal destination patterns 117
** ?egr 4.5.1 The Australian pattern 119
f?^*1!^^* ! Chapter review 121
Summary of key terms 122
._ . Questions 123
Exercises 124
Further reading 124
Case study 125
¦ Chapter 5 The tourism product 128
5.1 Introduction 129
5.2 Tourist attractions 129
5.2.1 Natural sites 130
*HiP» 5.2.2 Natural events 136
5.2.3 Cultural sites 137
5.2.4 Cultural events 144
5.2.5 Attraction attributes 146
5.3 The tourism industry 151
5.3.1 Travel agencies 151
5.3.2 Transportation 152
x .. 5.3.3 Accommodation 155
*¦ .£*y .. „ 5.3.4 Tour operators 157
5.3.5 Merchandise 158
5.3.6 Industry structure 160
Chapter review 162
Summary of key terms 162
Questions 165
Exercises 165
Further reading 166
Case study 167
¦ Chapter 6 Tourist markets 170
6.1 Introduction 171
6.2 Tourist market trends 171
6.2.1 The democratisation of travel 171
6.2.2 The emergence of simple market segmentation and
multilevel segmentation 171
6.2.3 Niche markets and markets of one 172
6.3 The destination selection process 173
6.3.1 Multiple decision makers 175
6.4 Tourist market segmentation 175
6.4.1 Geographic segmentation 176
6.4.2 Sociodemographic segmentation 177
6.4.3 Psychographic segmentation 185
6.4.4 Behavioural segmentation 189
Chapter review 195
Summary of key terms 195
. Questions 197
Exercises 197
Further reading 198
Case study 199
¦ Chapter 7 Tourism marketing 202
7.1 Introduction 203
7.2 The nature of marketing 203
7.2.1 Definition of marketing 203
7.3 Services marketing 204
7.3.1 Intangibility 204
7.3.2 Inseparability 205
7.3.3 Variability 206
7.3.4 Perishability 207
7.4 Managing supply and demand 207
7.4.1 Daily variations in demand 208
7.4.2 Weekly variations in demand 209
7.4.3 Seasonal variations in demand 209
7.4.4 Long term variations in demand 210
7.4.5 Supply/demand matching strategies 210
7.5 Market failure 214
7.5.1 Government tourism organisations 214
7.6 Strategic tourism marketing 216
7.6.1 SWOT analysis and objectives 217
|^ 7.6.2 Objectives 218
MByg| 7.6.3 Control/evaluation 219
jHHj 7.7 Marketing mix 219
I^^B^ 7.7.1 Place 219
l^^H 7.7.2 Product 220
fj^^L. 7.7.4 Price 222
j^^HK| 7.7.5 Packaging 223
L^^^H 7.7.6 Programming 223
ijfl^Hi 7.7.7 Promotion 223
JpHf 7.7.8 Partnerships 228
tMlvW Chapter review 230
j^n *** Summary of key terms 230
^M i , Questions 232
Hj W • Exercises 233
H * ;! , Further reading 233
¦LJ Case study 235
*FmStW ¦ Chapter 8 Economic impacts of tourism 238
^^J^*l 8.1 Introduction 239
^JT* 8.2 Economic benefits 239
.... 8.2.1 Direct revenue 239
8.2.2 Indirect revenue 245
8.2.3 Economic integration and diversification 247
t • 8.2.4 Employment (direct and indirect) 247
8.2.5 Regional development 248
8.2.6 Formal and informal sectors 250
. ¦ 8.3 Economic costs 251
¦~ .«, 8.3.1 Direct financial costs 252
•t — 8.3.2 Indirect financial costs 253
«#liiP 8.3.3 Fluctuations in intake 256
8.3.4 Competition with other sectors 260
Hf •* * 8.3.5 Employment problems 261
.. Chapter review 263
^ , Summary of key terms 264
Questions 265
„ .«#• /: Exercises 266
jif^/4 ¦ Further reading 267
¦*M«ig(Q; Case study 268 ,
lijatffflitiiii
¦ Chapter 9 Sociocultural and environmental impacts
of tourism 271
9.1 Introduction 272
9.2 Sociocultural benefits 272
9.2.1 Promotion of cross cultural understanding 272
9.2.2 Incentive to preserve culture and heritage 275
9.2.3 Promoting social wellbeing and stability 275
9.3 Sociocultural costs 276
9.3.1 Commodification 276
9.3.2 The demonstration effect revisited 280
9.3.3 The relationship between tourism and crime 281
9.3.4 Factors contributing to the increased likelihood of
sociocultural costs 283
9.3.5 The irridex 287
9.4 Environmental benefits 288
9.5 Environmental costs 289
9.5.1 Environmental impact sequence 289
9.5.2 Permanent environmental restructuring 290
9J5.3 Generation of waste residuals 292
9.5.4 Tourist activities 293
9.5.5 Indirect and induced activities 294
9.5.6 Management implications of sociocultural and
environmental impacts 296
Chapter review 298
Summary of key terms 299
Questions 300
Exercises 301
Further reading 301
Case study 303
¦ Chapter 10 Destination development 305
10.1 Introduction 306
10.2 Destination lifecycle 306
10.2.1 The Butler sequence 307
10.2.2 Critique of the Buder sequence 317
10.3 Factors that change the destination lifecycle 323
10.3.1 Internal intentional actions 324
10.3.2 External unintentional actions 324
10.3.3 Internal unintentional actions v 324
10.3.4 External intentional actions 324
10.4 National tourism development 326
10.4.1 Spatial diffusion 326
10.4.2 Effects of hierarchical diffusion 327
10.4.3 Effects of contagious diffusion 327
10.4.4 Model of national tourism development 328
Chapter review 330
Summary of key terms 330
Questions 332
jk Exercises 332
Mfejte Further reading 333
9H| Case study 334
•J^^H ¦ Chapter 11 Sustainable tourism 337
!^^H HI Introduction 338
ji^^^Mr II 2 A paradigm shift? 338
I ^^^^Hs 11.2.1 Dominant Western environmental paradigm 339
^t^^^^^H 11.2.2 Contradictions in the dominant Western
Jfifl^BHn environmental paradigm 340
jMftjBl 11.2.3 Towards a green paradigm? 341
^Kfv^M 11.3 Sustainable tourism 343
jft *~* 11.3.1 Indicators 343
^m A 11.4 Sustainability and mass tourism 345
^¦j ,J ¦ 11.4.1 Reasons for adoption 346
H 4 . 11.4.2 Practices 349
^^^Jp 11.4.3 Quality control 350
H^HHrJj 11.5 Sustainability and small scale tourism 354
!*TP?3£ r 11.5.1 Alternative tourism 354
§||£^J^| 11.5.2 Manifestations 356
~~ir. ***^T 11.5.3 Critique of alternative tourism 357
;_. .*. 11.6 Ecotourism 359
11.6.1 Soft and hard ecotourism 359
* 11.6.2 Magnitude 361
11.6.3 Location 362
:. 11.7 Destination sustainability 364
11.7.1 Extending the Butler sequence 365
Chapter review 368
• *...¦ Summary of key terms 369
^ Questions 371
^^P8 Exercises 372
Further reading 372
*¦ * H Case study 374
¦ Chapter 12 Tourism research 377
* 12.1 Introduction 378
I ... 12.2 Types of research 378
^ 12.2.1 Basic research 378
¦ * * £Wk2f 12.2.2 Applied research 381
ate***,
12.2.3 Cross sectional research 382
12.2.4 Longitudinal research 383
12.2.5 Qualitative research 383
12.2.6 Quantitative research 384
12.2.7 Primary research 385
12.2.8 Secondary research 391
12.3 The research process 394
12.3.1 Problem recognition 395
12.3.2 Question formulation 395
12.3.3 Identification of research methodology or
methods 397
12.3.4 Data collection 399
12.3.5 Data analysis 399
12.3.6 Data presentation 400
12.3.7 Data interpretation 400
Chapter review 402
Summary of key terms 402
Questions 404
Exercises 405
Further reading 405
Case study 407
¦ APPENDIX 1 Selected international and Australian tourism
organisations 411
¦ APPENDIX 2 Refereed English language tourism journals (2005) .... 413
¦ APPENDIX 3 Inbound and outbound tourism data 416
¦ REFERENCES 425
¦ GLOSSARY 460
¦ INDEX 477
|
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| indexdate | 2024-12-20T12:36:17Z |
| institution | BVB |
| isbn | 047080954X 9780470809549 |
| language | English |
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| spellingShingle | Weaver, David B. Lawton, Laura Tourism management Ecotourism Australia Tourism Australia Management Tourism Australia Marketing Tourismus (DE-588)4018406-7 gnd Management (DE-588)4037278-9 gnd |
| subject_GND | (DE-588)4018406-7 (DE-588)4037278-9 (DE-588)4003900-6 |
| title | Tourism management |
| title_auth | Tourism management |
| title_exact_search | Tourism management |
| title_full | Tourism management |
| title_fullStr | Tourism management |
| title_full_unstemmed | Tourism management |
| title_short | Tourism management |
| title_sort | tourism management |
| topic | Ecotourism Australia Tourism Australia Management Tourism Australia Marketing Tourismus (DE-588)4018406-7 gnd Management (DE-588)4037278-9 gnd |
| topic_facet | Ecotourism Australia Tourism Australia Management Tourism Australia Marketing Tourismus Management Australien |
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